At MREC 2012, LinkedIn’s Leela Srinivasan presented observations from data and surveys on the movement towards mobile recruiting. Read Leela’s blog post, “3 Reasons You Can No Longer Ignore Mobile Recruiting” http://linkd.in/GzWEOL Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1 Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Recruiting Solutions
Mobile Recruiting Observations
#mrec12 - September 2012
ORGANIZATION NAME

2. Methodology All respondents:
 work in a corporate HR/recruiting setting
Surveyed 3028 recruiting  represent an even mix of small, midsize
and large enterprises
professionals globally with  have at least some budget authority
a LinkedIn profile  focus solely or primarily on recruitment
May - July 2012
Nordics: 113
UK: 334 Netherlands: 226
Canada: 299
Germany: 97
France: 244
Spain: 100
Italy: 99
USA: 755
India: 255 Australia: 280
Brazil: 226
2

3. 10%
see mobile recruiting as a top 3 long-term trend

4. 10%
see mobile recruiting as a top 3 long-term trend
vs. 5% in 2011…

5. …but still only
#12
on list of top long-term trends

6. Only 27% agree mobile-friendly career presence is a
company priority
100% LEADERS
8
90%
80% 19
70%
60% 29
LAGGARDS
50%
40%
20
30%
NORDICS
20%
10% 25
0%
Making our career presence mobile-
friendly is a big priority for our company
Strongly Somewhat Somewhat Strongly
agree agree Neutral disagree disagree
6

7. Only 1 in 5 investing adequately in mobile process
100% LEADERS
4
90%
16
80%
70%
24
60%
LAGGARDS
50%
21
40%
30%
NORDICS
20%
35
10%
0%
We have invested adequately in making
our recruiting process mobile-friendly
Strongly Somewhat Somewhat Strongly
agree agree Neutral disagree disagree
7

8. Long way to go in optimizing career sites and jobs
19% say their career site is optimized for mobile
LEADERS
21% say their job postings are optimized for mobile
LEADERS
8

9. Mobile recruiting intentions good - but progress and
know-how lacking; 1/3 ‘don’t know where to start’
100% 100%
8 13
90% 90%
80% 23 80%
20
70% 70%
60% 60%
29
50% 50% 35
40% 40%
30% 18 30%
13
20% 20%
10% 23 10% 19
0% 0%
Mobile recruiting is absolutely in our We don't know where to start with
plans, but we haven't really started yet mobile recruiting
Strongly Somewhat Somewhat Strongly
agree agree Neutral disagree disagree
9

10. Talent acquisition leaders know it’s coming – but major
shifts in policy, technology, and budget needed
“If we don't change our application process to
reflect how our candidates live the rest of
65% their lives using mobile, we'll lose them.”
“If mobile applications are something a
company would like to aggressively pursue,
of those polled said that they will have no choice but to drastically
within the next three simplify the process to apply.”
years, they expect at
least one-quarter of “The drag on this are the ATS vendors who
job applications to be aren’t able to keep up with the pace of tech
submitted via mobile change.”
device
“Someone will have to create one heck of a
cost justification.”
Source: poll in LinkedIn Corporate Recruiting Solutions customer group 10

11. Which is the better strategy?
Build it and hope VS.
Engage them where
they will come they’re already going
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12. How LinkedIn is helping (1): Mobile Company Pages
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13. How LinkedIn is helping (2): Jobs in Mobile
 23% of unique LinkedIn
visitors come via mobile
apps
 All LinkedIn Jobs now
distributed to relevant
members in ‘recent
updates’ stream
 Members targeted based
on profile information
 Included with all LinkedIn
Jobs at no extra cost
Read more at http://lnkd.in/mobile-jobs
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14. Additional resources
On mobile jobs
http://lnkd.in/mobile-jobs
on LinkedIn
On how to dial up your
recruiting impact on http://talent.linkedin.com
LinkedIn
On how to recruit
http://talent.linkedin.com/passivetalent
passive talent
Read our blog http://lnkd.in/talent-blog
See more research http://lnkd.in/talent-slideshare
Follow us @hireonlinkedin
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