Content may be king, but in this noisy digital world, posts can easily be dethroned. Grabbing and holding the attention of your reader is difficult when new information is one easy click away. Those who succeed in this challenge are journalists. In this talk, Pippa discusses how and why applying journalistic techniques to create concise, authentic and newsworthy content will help your business to stand out above the noise. *This talk was first given at the Brighton SEO. (All photos were taken by me - unless stated otherwise)

1. Merging your business into the
24 hour news cycle
PIPPA MOYLE
HEAD OF OUTREACH / THINK PRODUCTIVE
BLOGGER / HUFFINGTON POST
@PIPPASAYS
www.pippasays.com

2. Who’s Pippa?!
Head of Outreach
Think Productive
I’m also a…
Blogger | Journalist | Magazine Creator
Also referred to as
a ‘Digital Ninja’

3. The 24 hour news culture has
affected all of our consumers

4. They’re used to getting what
they want - on their terms

5. They’ve also got a
lot less time for you
@pippasays

6. Your audience lives in a 24 hour
news culture.
Join them.
Talk about what matters to them.
Show them why YOU should matter
to them too.

7. Create content that would
BE in the news cycle
Think like a journalist
Source: NY Post

8. Know your reader
Produce good quality content
Follow the news
And keep thinking about your
reader
Four vital qualities
of a journalist

9. Add value to the story,
it’s not all about you
Well it is, but don’t shout about it.

11. Speak to your
audience about
what really
matters to them
@pippasays

17. Become a source
Let the journalists come to you

18. Connect people
with what they
need now.
@pippasays

20. But make sure you KNOW
the news…

22. Why aren’t all businesses doing it?
Source: Econsultancy Monetate
Real-Time Marketing Report

24. What’s the secret?
Know your audience and get the timing right

25. In Summary…
To adapt to the 24 hour culture
that our consumers are living in…
• Think like a journalist
• Add value to the news
• Speak to your audience about what matters to them
• Become a source
• Follow the news

26. And always, always, always
think about the reader

27. Thanks for listening,
you can find me here…
pippasays.com | @pippasays