Nine Things we're Checking for a Mobile First Index by Nichola Stott in The Inbounder London
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Nichola Stott outlines 9 things webmasters should check for a mobile-first index, including mobile handling, HTTP/2, front-end optimization, tag management, structured data, service workers, URL hierarchy, content experience, and journey experience. Checking these areas can help provide a great user experience for mobile users and improve site speed, which can reduce abandonment rates and help sites rank higher in mobile search results. Stott emphasizes the importance of testing sites using a device lab to avoid making assumptions about mobile performance.
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Nine Things we're Checking for a Mobile First Index by Nichola Stott in The Inbounder London
- 2. Nichola Stott Nine Things We’re Checking for a Mobile First Index nicholastott
- 3. @nicholastott “experiment over the coming months …and we’ll ramp up this change when we’re confident that we have a great user experience.” Webmaster Central:Nov.16
- 4. Opportunity to BlowAway Competitors @nicholastott
- 5. @nicholastott “Multiplexing is a method… by which multiple HTTP requests can be sent and responses can be received asynchronously via a single TCP connection.” MultiplexingTutorial:QNIMATE -Link
- 6. Opportunity to BlowAway Competitors Site Speed 3G 19 Seconds Average Load Time >3 Seconds 53% Abandonment Time DoubleClick:SEP.16
- 7. Make no assumptions Check sample in device lab 01.Check MobileAgent/ClientHandling @nicholastott
- 9. 02.Speed/HTTP2 @nicholastott HTTP/1.1 HTTP/2 Head of line – resources Multiplexed resources Priority queue – ‘educated’ guess Prioritised by type & context Queue held on client Browser to server Keep-alive – stated Keep-alive enabled default
- 10. 03.Speed/Front-End @nicholastott • Image optimisation – change driver • Google’s RAIL framework
- 11. 03.Speed/Front-End/Image Spriting @nicholastott Image spriting - top 5 change-driving performance improvements
- 12. 03.Speed/Front-End/SPRITING @nicholastott Image spriting HTTP/1.1 still beat HTTP/2 in these experiments. Octo: Dec 15 Link
- 14. 04.Speed/Front-End/RAIL @nicholastott RAIL Guideline Response Response <100ms Animation Frame 10ms (scrolling/touch drag) Idle • Use to complete deferred work • Keep pre-load to minimum Load Deliver <1000ms
- 16. 04.Tag Handling @nicholastott Make no assumptions Check if different/dynamic
- 17. @nicholastott 04.Tag Handling • Free Chrome Extension • Analyse andfix • Audit andcompare • Navigate toURL • Use devtools tospoof agent
- 18. @nicholastott 04.Tag Handling/GTM GTM takes tags out of inline code. Speed down = site performance up.
- 20. @nicholastott 20% 05.Structureddata Of mobile searches are voice search SEL:May 16Link
- 21. @nicholastott 05.Structureddata • Be top 3 • Answer on the Page • structured data for lists, tables, charts Get intoFeatured Snippets FeaturedSnippets :RobBucci-STAT “star wars cast” QUERY
- 22. @nicholastott 06.Service Workers Seek to solve biggest problem – no connectivity Replacement to AppCache Browser runs in background – separate to web page
- 23. @nicholastott 06.Service Workers SEE Pierre Far – MobileSEOGuide:Link
- 24. @nicholastott 06.Service Workers/MoreReading Service Worker API – W3C Schools Using Service Workers – Mozilla Service Workers: An Introduction - Google
- 25. @nicholastott 07.URL Hierarchy/Ecosystem Mobile Desktop AMP Canonical AMPAlternate Don’t Rely on Alternate/Canonical to infer hreflang!
- 26. @nicholastott 08. ContentExperience 9.58 % Higherbounce rate on mobile DoubleClick:SEP.16
- 27. @nicholastott 08. ContentExperience • Use words efficiently • Natural language helps voice and scan • If not mobile first – then mobile smart design
- 28. @nicholastott “…needs to provide the user with journey(s) and functionality to complete their priority tasks .” 09.Journey Experience ThinkWith Google
- 29. 09.Journey Experience @nicholastott Simple UX review and scoring system for top revenue driving landing pages/templates if wide-range ecommerce
- 30. Appendix: Ten Things We’re checking 01. Mobile Handling 02. HTTP/2 03. Front End Optimisation 04. Tag Management 05. Structured Data 06. Service Workers 07. URL Hierarchy/Rel 08. Content Experience 09. Journey Experience
- 31. Armageddon Lostin Space DeepImpact Sphere Star TrekInsurrection Appendix: Filmsof 1998 Thanks for listening: Nichola Stott, theMediaFlow, Opus House Stables, Herriard, +44(0)1256 384890