Mobile SEO Updates..

1. What is mobile SEO all about?
Probably the majority of website owners, especially those with basic knowledge about SEO may think that mobile
SEO is a totally separate branch of the SEO industry. And that by special techniques you can improve your rankings
on mobile search results pages and get more traffic from users with mobile devices. However, the truth is that there
is almost no difference between web results and mobile search results.
How to do Mobile SEO? - Tips and Best Practices
Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigations and
user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when
you start with a mobile SEO,
1. To start with you need to think that you are going to target mobile users and not desktop users. Plan for it.
2. As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and
Jumptap.
3. Get a dotMobi domain and build your mobile web site, for the best and effective SEO. This has more value than
'yourdomain.com/mobile' or 'm.yourdomain.com'
4. Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to
load faster that serves users and as well for the bots to find it easy.
5. Use compliant markup language and mobile-friendly style sheets (CSS). This means WML (or WAP 1.0) /
xHTML. Make sure you go for W3C's Mobile OK guidelines http://www.w3.org/TR/mobileOK-basic10-tests/
6. Make sure that your mobile site code is crawl-able by using proper headers and robots.text file.
7. Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the
mobile site based on the most preferred predictive search key phrases.
8. Study you mobile audience and competitors rather than desktop audience and competitors. Optimize your mobile
site content with those mobile search key phrases and categories that your mobile audience will be using.
9. Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
10. Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
11. Build sitemap xml for you mobile site and submit to Google Webmaster tool under mobile sitemap section.
12. Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site
and to build in links.
20 things I think you should know about mobile SEO…
01. Avoid duplicate content by redirecting user agents to the correct site (mobile v. traditional) by creating a
handheld.css and iPhone.css style sheet
02. iPhone users report seeing the same results that they’d see on their home computers
03. Other Smartphone users report seeing different search results than normal search shows

2. 04. Click-through rate and bounce rate tend to be a major factor for ranking mobile sites – especially for local
searches such as “best restaurant” and “coupons”
05. The typical Smartphone only shows the first 3 search engine results; being #1 has never been so important
06. Think of all the different mobile phones, your site needs to load fast on everyone of them
07. Make sure the mobile site is easy to read and understand – give quick options to navigate your site
08. Take advantage of Google Mobile Keyword Tool
09. Traditional SEO issues are still very important – meta data, heading tags and alt tags (but keep it short)
10. Simplicity is key – keep content short and brief, hide advertisements & get rid of excessive call-to-actions
11. Avoid images as much as possible – they load slow and take up a lot of screen space
12. Content should include the word “mobile”
13. Call-to-actions can be as easy as a phone number and physical address
14. Most phones will allow the user to call by simply pushing the phone number on your site, or locate your business
in Google Maps by simply pushing the address
15. Mobile is very personalized and geo-targeted – make sure Google Local and Bing Local are updated
16. Submit a mobile sitemap to Google Webmaster and Bing Webmaster
17. Update robots.txt
18. Link between the normal site and mobile site – this will help search engines and users to switch between the
normal site and mobile site easily
19. Sign up for rating and review sites like Yelp and City Search
20. Encourage reviews on the above mentioned sites and Google/Bing Local
Advantages of mobile SEO
As I already mentioned, making websites friendlier for mobile devices does not influence search results pages. So,
when we prepare well optimized page for "used cars" it will not be higher on mobile SERPs than it is on usual ones
(at least I have not noticed any important changes). However mobile SEO has definitely some important advantages.
First of all, you can prevent search engines from transcoding target pages, and thus make them look better and more
usable for users. This may result in more pageviews or higher conversion rates. Secondly, you can track mobile
users by Google Analytics, especially if you install Analytics-for-mobile code. And finally, you get this nice-looking
mobile phone icon, which might increase CTRs for marked search results.