The event mainly concentrated on helping businesses · Export their products using eBay to US, Spain, Germany, Australia, France and Italy. · Getting Most Out of Email Campaigns and add Sales to their Online Business · Create a Engaging website that Sells It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue. The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.

1. University of South Wales,
City Campus
Wednesday, 30 April 2014
6: 30pm
www.OnlineSellerWales.com

2. 1. Grow your International Sales on eBay and Amazon
35 Minutes ( 6:45 - 7:20 )
Online spending is growing worldwide. Selling internationally will help UK
businesses from these growth rates and prepare for the future. Selling
internationally with eBay and Amazon is much easier than setting up your
own international online shop. This talk is all about reaching millions of
potential customers outside the UK within a short period of time.
Speaker: Willem Rowies from WebInterpret whose core mission is to make
international e-commerce accessible to all businesses.
Topics / Speakers
@WebInterpret_En

3. 2. Creating Email Campaigns with Mailchimp
25 Minutes ( 7:30 - 7:55 )
This is a practical seminar to introduce Mailchimp, one of
the Forever FREE Email Marketing software. This talk
will take you through the basics & empower you to start
using Mailchimp for your business immediately and
Grow online.
Speaker: Prabhat founded Online Seller Wales with an aim
to educate online sellers and encourage small retailers
to sell online.
@day2dayebay

4. 3. Creating a Digital Marketing Plan for Your Business 25 Minutes (
7:55- 8:20 )
A website is an essential part of your online marketing effort, but it does not
exist in a vacuum. In this talk, Joel will discuss how your website should
sit in a broader context and he will map out how that landscape could
look, how it should operate and what should be measured.
Speaker: Joel’s runs Hinkford, digital agency based in South Wales that
helps people & organisations create & refine their digital strategy (that’s
websites, apps and being smart online in plain language).
Sorry Q & A only
at the end
Presentation to be
Emailed
@joel_hughes

5. How to boost your online
international sales

6. Why sell in other countries?
ES
18%
IT
15.9%
FR
11%
DE
11%
UK
10%
OF EU BUYERS WILL
BE OUTSIDE UK &
GERMANY BY 2016*64%
OF ALL ONLINE TRADE WILL
BE CROSS BORDER BY
2020**33%

9. The Go To solution is to list on international
marketplaces
- Provide huge visibility
- Good reputation (buyer protection)
- Already a lot or traffic
- Architecture in place for international selling

10. >10 million
unique visitors per month
>9.0 million
unique visitors per month
>59.7 million
unique visitors per month
>21.4 million
unique visitors per month
>4.1 million
unique visitors per month
>4.5 million
unique visitors per month
Ebay buyers:

15. Active CBT - Challenges
- Which inventory will sell internationally?
- Localising listings
- Day to day management of new listings
- Communication with buyers

16. Tips
-Free shipping 30% sales increase
-Remove VAT 100% sales increase

17. http://www.webinterpret.com/trial

18. Creating Email Campaigns with
University of South Wales,
City Campus
Wednesday, 30 April 2014
6: 30pm

19. WHAT'S ON TODAY ?
1. Noteworthy Mailchimp Capabilities
2. Why to Create Lists and Segmentation
3. Sending Automatic Email Messaging
4. Measuring Email Success
5. Combining Email with Social Media

20. 1. Mailchimp Capabilities

21. Custom Sign Up form

22. Drag and Drop Editor
Easy to Use Templates / No
HTML knowledge required

23. Choose for 100s of Templates

24. All Templates are Mobile Optimised / No Coding Required

25. Get news via email instead of checking blogs or using an RSS
reader.
Publish your content once and send it to your email subscribers
without even thinking about it.

26. Target Your Campaigns based on Preference, Buying Habit,
Location, Gender

27. Nurture Leads with Automated Messages

29. Track Campaign Success with Google Analytics Within

30. 2. Lists Segmentation

31. Why ?

32. Group Your Subscribers from Sign Up form

33. OR Send Campaigns Based on Subscriber Activity

34. 3. Automatic Email Messaging

36. Lead Nurturing
• Plan a series of emails to in order to
qualify them for quality sales lead
• Increased conversion by 32.6% with lead
nurturing emails

37. Customer lifecycle groups

38. Send Campaigns when it Means the Most

39. Experiment with From
Name & Subject

40. 4. Measuring Email Success

41. Keep Record of stats

42. Bounce rate
This KPI lets you know whether the email
you sent landed in your subscribers inbox
or not. This is a pretty big deal for a
couple of reasons.
Unsubscribe rate
When someone unsubscribe from your list
it means that they have lost interest in
your message. A high unsubscribe rate
might also indicate poor list hygiene.
Open to click rates
This KPI measures a higher quality of
engagement than unique open rates by
telling you how many of the people who
opened your email (not just who
received it) and clicked through to a
landing page.
Email Conversions – An
email conversion is how well
an email succeeded in
converting subscribers into
customers.
~ Record Revenue
Total Opens measures the
number of times an email is
opened.
Monitor the total number of
opens to your emails over
time to better understand what
is resonating with your
audience when it comes the
contents of your messaging.
~Mobile Vs Desktop
Abuse Reports – The abuse or
complaint report is the rate at
which email list subscribers
marked your email as spam.

44. • Create Sign Up Forms
• Focus where your Customer exist
• Embed Social / Share Links
• Share your email Campaigns (Repeat)
• Create Socially Targeted Campaigns

45. Resources

46. Resources

47. @day2dayebay E: daytodayebay@gmail.com M:0751 8839629
What we Offer?
Help you create Digital Marketing Plan
Digital Marketing Training & Consultancy
Set Up Email Marketing Campaigns

48. Joel Hughes
joelhughes.com / @joel_hughes

49. What do I do?
• Websites / web apps
• Strategy
• Training & support

54. What’s a good website?

55. Clarity

56. Strong Navigation

57. Clear Call-to-Actions

58. Contact who?

59. Don’t be shy

60. …but be careful*

61. Audience focused

62. Measurable

63. Signposting
The aim to is increase their engagement with
you…

64. Reduce

65. Content is King (Queen)

66. Speed

67. A man is not an island
Website
Your brand Business Plan
Marketing Plan

68. Thanks!
JoelHughes.com
@Joel_Hughes
jh@joelhughes.com
01633 530230

70. 15th May – Cardiff Council County Hall
Atlantic Wharf, CF10 4UW
Click Here to To Register FREE

71. @day2dayeBay
M: 0751 8839 629
DaytodayeBay for Tips and Tricks of Selling Online
Available on Skype prabhat.shah1
Connect with Me on LinkedIn
http://uk.linkedin.com/in/prabhatshah