2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Presentation to the Association of Continuing Higher Education, New England at U.Conn. Presentation reviewed marketing to adult learners in today\'s media climate and budget restrictions.
Inbound Marketing: Real Cases, Real ResultsKuno Creative
In this webinar we present real results from two inbound marketing case studies, one for a B2B marketing client and the other for a B2C marketing client. We discuss our inbound marketing strategies, tactics, results and analysis from these ongoing projects and show how inbound marketing helps you build your brand and capture sales leads.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Presentation to the Association of Continuing Higher Education, New England at U.Conn. Presentation reviewed marketing to adult learners in today\'s media climate and budget restrictions.
Inbound Marketing: Real Cases, Real ResultsKuno Creative
In this webinar we present real results from two inbound marketing case studies, one for a B2B marketing client and the other for a B2C marketing client. We discuss our inbound marketing strategies, tactics, results and analysis from these ongoing projects and show how inbound marketing helps you build your brand and capture sales leads.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
With the coronavirus (COVID-19) crisis rapidly evolving, brands worldwide are facing a new and challenging reality.
In these uncertain times, our goal is to bring you helpful information and strategies you can use to maintain business growth. Ever since the third week of March, we've been leveraging our network of 30,000 businesses and millions of consumers to better understand COVID-19's impact on the ecommerce landscape. Through a combination of daily polls and in-depth conversations with our customers and partners, we've identified new trends and best practices. Now, we're sharing it all with you.
Dig into a month's worth of data behind consumer buying behavior, supply chain impact, sales patterns, ad spend changes, and more. Plus learn how brands are shifting their marketing strategy to address the current conditions.
We're all in this together—we want you to make the best decision possible for your business. Join us as we share learnings from the larger ecommerce community.
Turning Customers into Brand Ambassadors Ambassador
Brand Ambassadors are customers who have taken it to the next level. They advocate for your brand among their networks, referring new, high-quality customers to you. But how does the transition from customers to brand ambassadors happen?
In “Turning Customers into Brand Ambassadors,” you’ll get a comprehensive description of what it takes to start and maintain a successful referral program. You shouldn’t be intimidated by referral programs—become an expert and start seeing your customers become brand ambassadors today.
With the sharp rise in people shopping online fuelled by lockdowns, 1000heads Strategy Director Cath Jeffries has been working with our clients to help them seize the opportunity presented by shoppable social.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
[Webinar] Top Tips: Using Email Marketing to Penetrate Target AccountsEngagio
Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.
Key Takeaways:
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
Webinar includes:
a) When do we set the triggers?
b) What are the best practices of triggered emails?
c) How can brands send triggered emails?
d) Case Study - How did an eCommerce brand generate twice the revenue
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and our consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
6 Sophisticated Marketing Experiences Top Brands Swear ByKlaviyo
Feeling the Q4 Holiday pressure? Looking for painless ways to accelerate growth and close out the year strong?
Create experiences worthy of your customers’ dollars. With more than 20,000 customers, we’ve observed key marketing strategies practiced by top brands today. Here are six specific automations you can use to personalize your marketing communications during the holiday season and all-year-long.
Explore how to:
-Enrich your customer profiles with customer preference data
-Use that data to create limitless segmented experiences over email, mobile, and web
-Deliver the personalization your customers are demanding
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
[Webinar] Top Tips: Using Email Marketing to Penetrate Target AccountsEngagio
Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.
Key Takeaways:
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
Webinar includes:
a) When do we set the triggers?
b) What are the best practices of triggered emails?
c) How can brands send triggered emails?
d) Case Study - How did an eCommerce brand generate twice the revenue
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
Optimizing your marketing automation program for successGetResponse
How to optimize your marketing automation program for success – Kath Pay takes you through this entire process in this actionable webinar organized in partnership with GetResponse. Watch the webinar here – https://getresponse.tv/video/UlCaQ4LLCzM/optimizing-your-marketing-automation-program-for-success-kath-pay-webinar/
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
Content marketing will be harder than ever in 2017. More content. More competition. More channels. More pressure. Jay Baer and our consulting team present the 7 content marketing trends you need to know (and implement) in 2017.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
Online Seller Wales Newport - 30th April, University of South WalesDaytodayebay
The event mainly concentrated on helping businesses
· Export their products using eBay to US, Spain, Germany, Australia, France and Italy.
· Getting Most Out of Email Campaigns and add Sales to their Online Business
· Create a Engaging website that Sells
It was a successful event in which Willem from Webinterpret gave meaningful insight on selling internationally through eBay and Amazon. It was surprising how easy it can be to sell abroad through eBay and grow your local business online across the border. This followed by Prabhat’s talk on how email marketing can be implemented easily in a business without any external help. This talk focused on creating good relation with the customers through appropriate Email messages at right time and generate additional revenue.
The event ended with Joel's very engaging talk on how owning your own website can help your brand be recognised better. The talk made businesses realise building a website focusing on their customers is the best way go forward.
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help you today?”
Join this webinar to:
- Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
- Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
- Be inspired by some great case studies of emails that are delivering RealTime Customer Email Experiences well
Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Webinar:
https://www.holisticemailmarketing.com/in-person/email-marketing-events/holistic-live-connect/webinar-customer-experience-email-marketing-getting-ahead-of-the-consumer/
Report:
https://www.holisticemailmarketing.com/insights/customer-experience-report/
Effective marketing in today’s world almost by definition requires digital marketing and specific social media strategies. There are a dizzying array of social networks and digital vehicles for companies to leverage in trying to engage existing and potential customers . Many companies do not even know where to get started in the realm of digital marketing. This course will teach you to speak the language of digital marketing from A/B testing to SEO, help you define the value proposition for digital marketing channels including LinkedIn Facebook, and direct e-mail for your company, and will explore best practices in designing, executing and managing marketing programs that deliver measurable ROI for your company’s valuable marketing dollars.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
Joel Book presents "How Email has Revolutionized Direct Marketing" -
Tactics and Techniques to Drive Sales and Keep Customers Connected to Your Brand. This webinar was delivered on February 17th, 2009 with WorkSmart eMarketing for the eMarketing Techniques Webinar Series.
Mark Selmi Marketing Plan - Avanti Media - Mark Selmi, Marketing ConsultantMARK SELMI
Quest Nutrition strategic marketing plan - Mark Selmi
Avanti Media - Mark Selmi marketing consulting
I have been fortunate enough to achieve invaluable experience as a Chief Marketing Officer at a prestigious legislative law firm that brought cases before the Supreme Court & catered to an elite clientele, a CMO at a successful, mission-driven, marketing agency & as a Vice President of Marketing at an innovative eCommerce company.
I create unique branding value, while delivering a collaborative, supportive leadership style that mentors & develops team members to achieve their full potential. I am experienced in creating inspired digital strategic marketing & business development plans that leverage deep consumer insights that add value & connect with the customer on a deep, personal level that reflects their core ethical & cultural values.
I am skilled in the ability to address a comprehensive spectrum of marketing challenges, while striking the correct balance between creativity, strategy & execution. Extensive skill-sets in strategic planning, business development, lead generation, website design & conversion insight, SEO, SEM, SMM, all social media management, custom APP & chatbot development, remarketing & OTT ads, Native & display ads, newsletter campaigns, written content, earned media placement, video production, photography & editing.
I also have expertise in public relations & communication with a media list of over 300 reporters from every major national publication, TV & radio network - From the New York Times, to the Wall Street Journal & Washington Post, to all of the major networks. I've placed my clients on magazine covers, secured featured stories in the AP, to creating custom podcasts & webinars which helped bolster their reputation as authoritative thought leaders.
Similar to How SMBs Use Email Marketing + Groupon to Drive Sales (20)
Modern era marketing has become a 24/7 quest to deliver offers, information, alerts and invitations to individuals that are personalized to their needs, interests, and product usage profile. And this communication must take place seamlessly across multiple channels including in-store, and online.
Today's customers are hyper-connected and highly influential. Which is why "Personalization" has become the new marketing imperative. Marketing to the Power of ONE involves the effective use of customer data and cross-channel marketing automation technology to "serve" customers better by delivering a brand experience that fuels continued product usage and invites brand advocates to share their recommendations.
In this presentation, Joel Book discusses the major factors that are transforming marketing and explains what this means for brands. He then outlines how smart brands are building their integrated digital marketing strategies on the four cornerstones of the Brand Website, Email Marketing, Social Media and Mobile.
Included are multiple examples and case studies from B2C an d B2B brands that innovative and successful users of digital marketing.
Top Tactics & Techniques for Growing Your Email Subscriber ListJoel Book
Permission-based email has become the foundation of successful one-to-one marketing, and a company's database of email subscribers is one of it's most valuable assets. In this presentation from the 2013 MarketingSherpa Email Summit, Joel Book of ExactTarget shares examples of how smart brands are attracting new email subscribers.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
This presentation was delivered on October 1st at the 2011 DMA Annual Conference in Boston.
Designed for both Business-to-Business and Business-to-Consumer marketers, it provides a concise overview of how to plan and manage email marketing programs that support the company’s marketing, sales and customer service objectives.
Social Media for Financial Services CompaniesJoel Book
Keynote presentation delivered at the 2011 LIMRA Social Media Conference for Financial Services by Joel Book, ExactTarget and Bianca Buckridee, SunTrust Bank
Effective Cross-Channel Marketing Solutions for BtoB Companies
How SMBs Use Email Marketing + Groupon to Drive Sales
1. Email Marketing 101 How Small Businesses Use Email to Drive New and Repeat Sales
2.
3. Teaches companies how to leverage customer data and interactive marketing technology to drive sales, serve customers, and build long-term brand loyalty
4. Voted one of the “50 Most Influential People in Sales Lead Management” in 2009Joel Book Principal, Marketing Research & Education Group ExactTarget @joelbook jbook@exacttarget.com
6. Addressable Voice Mobile Email SMS + MMS IM Email Direct Mail Telephone Marketing Media (R)evolution Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2011 TV Radio Print Display TV Radio Print Display Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing
18. 58% of Online Consumers Begin their Day with Email. Source: ExactTarget SUBSCRIBERS, FANS, & FOLLOWERS Report #1, Digital Morning Full report available at www.exacttarget.com/sff
57. MIKE’S USES EMAIL TO DRIVE ONLINE SALES 150% Increase in Online Sales Using Email! 2009 Christmas Holiday Email Online Sales Promotion
58.
59.
60. + 62% of consumers who redeemed Groupons at MikesCarwash.com have become Mike’s Carwash email subscribers! KKBWSTD jbooth@sampleemailaddress.com jbooth@sampleemailaddress.com
61.
62. Send email that is of value to the customer such as special promotions, discount pricing, and exclusive access to sales.
63. Send email that rewards customers for their loyalty. (It fuels word-of-mouth!)
64. Use email to drive online sales. Mike’s eStore is always open and not weather-dependent.
65.
66. 5 Tips for Effective Email Marketing Design your websites(s) to engage visitors. Provide multiple opportunities on site to subscribe to email. Use Search and Social Media to attract prospective email subscribers to your website. Send a Welcome Email to each new subscriber. Thank them for subscribing. (Optional: Invite new subscribers to download coupon for purchase.) Create a Subscriber Preference Center. Use it to identify customer needs and interests. Serve subscribers! Deliver information, offers and invitations that are timely and relevant.
68. ExactTarget’s New Design Toolkit Whether you’re a savvy designer, a marketer, or an executive, our new Design Toolkit has everything you need to improve your interactive design. In this three-part kit, we’ll help you master three important facets of interactive design: Design Philosophy. Seven Design Principles That Will Drive Customer Engagement Taking Design Beyond Email. 5 Easy Ways to Improve Conversions Across All Interactive Channels Designing for Today. Eight Tips on Designing for Outlook 2007 and 2010 Go to the RESOURCES section of www.exacttarget.com or https://3sixty.exacttarget.com
Dreamfields uses SEO, PPC and Word of Mouth to attract consumers to www.trydreamfields.comConsumers are invited to register for Dreamfields’ email newsletter and receive a $1 coupon as a “Thank You”In less than three years, Dreamfields has built an opt-in database of 500,000+ consumer email subscribers and 20,000 healthcare professional email subscribersDreamfields uses ExactTarget to deliver offers, recipes, and coupons to subscribers; invites them to visit the Dreamfields page on Facebook where they can exchange their recipes and experiences with other consumersDreamfilelds is now using ExactTarget’s Social Forward capability to invite subscribers to forward Dreamfields email with friends in their social networks. This will have an enormous impact on subscriber database growth and product salesAs of August 20, 2009, Dreamfields sales are up 13% year to date while all other brands in the category are down or flat.For FY 2009, Dreamfields 8.3 million pounds of pasta, a 177% increase over FY 2005Dreamfields has reduced its advertising budget by 95% since converting to its digital marketing strategy
About Mike’s Car WashOpened in 1948 in Fort Wayne, grown to 34 locations. (28 in Indiana and 6 in Ohio)Family-owned and operated500 employeesEmail Marketing Campaign Drives 60% Increase in Fathers Day Gift SalesUsing email marketing software from ExactTarget, Mike’s Car Wash generated a 60% increase in online purchase of Father’s Day car washbook sales over 2008Current goal is focused on expanding the email subscriber database and using this database to execute targeted one-to-one direct marketing promotions of car wash book sales for events like Christmas, Father’s Day, Mother’s Day, etc.Mike’s Email Subscriber Acquisition StrategyMike’s Car Wash ran its “Talk to Mike’s” survey promotion for approximately 30 days at all 36 of our Indiana and Ohio locations. During that time, approximately 400,000 invitations to take our survey were distributed on receipts. Out of the 400,000 Mike’s acquired 37,907 unique, usable addresses. Only allowed one free wash per email address so repeat customers were not able to receive multiple free washes. The promotion we ran was fairly complex. Mike’s elected to give a free wash to each customer who completed the survey with the extra condition that the free wash would mirror whichever wash service the customer had purchased (Express, Choice or Works). This meant that Mike’s had 3 different emails that could be sent via triggered sends depending on the type of wash the customer had purchased. Another condition of the promo was that each wash coupon code had to be unique. Mike’s accomplished issuing a unique code using ET’s live offer functionality which allowed them to create a barcode image with a unique code automatically at the time the email was sent. The codes used in the emails were pulled from a dataset that Mike’s uploaded into ET’s system. So that Mike’s could send the customer the correct type of wash, Mike’s required the customer to provide their “Sale ID” which is a unique identifier in Mike’s POS system database. Using the Sale ID Mike’s was able to pull their sale information from the POS. Once Mike’s had that data, they used the ET web services API to trigger the correct email. Checking the Sale Id also allowed Mike’s to ensure that the individual taking the survey was in fact a customer and that they had not used the Sale ID to complete the survey before.