The document outlines the services provided by Jon Hibbitt, an expert in SEO and digital marketing, along with various strategies, tools, and resources for analytics and implementation plans. It includes links to external resources for improving marketing efforts, such as audits, Google Analytics setup, event tracking, and campaign tagging. Additionally, it covers topics like enhanced e-commerce, custom reports, and reporting tools.

1. Jon Hibbitt – GA Expert / Technical SEO Analyst
LinkedIn: /uk/jonhibbitt
Twitter: @jonhibbitt

2. WHAT WE DO
SEO PAY PER CLICK(PPC)STRATEGY ANALYTICS & CRO
SOCIAL MEDIA PUBLIC RELATIONS DISPLAY
ADVERTISING
CONTENT
MARKETING

4. MEASUREMENT
PLAN

5. MY BUSINESS EXISTS
TO…
Tactics
Strategy: Engage
Users
KPIs
Get more leads Increase online sales
Segments
Marketing channel (search, ppc, email, social)
New vs Returning Visitors
Geography (For brick & mortar businesses)
Drive
Store
Visits
Strategy: Sell
Products
Sell Online
Recency /
Frequency
Social Shares
Drive
Blog
Engagement
Revenu
e
£
Avg.
order
value: £
Find store
location
Printed
Coupon

6. PLANNING RESOURCES
https://analyticsacademy.withgoogle.com/
course/1/unit/2/lesson/4
http://www.kaushik.net/avinash/digital-
marketing-and-measurement-model/

7. AUDIT

8. AUDIT TOOLS
http://www.sitevisibility.co.uk/blog/2016/04/08/a-perfect-example-of-why-
you-should-do-a-pre-migration-google-analytics-audit/

9. IMPLEMENTATION PLAN

10. https://analyticsacademy.withgoogle.com/explorer

11. DATA ACCURACY

12. SET UP CHECKLIST

13. BEST PRACTICE
http://www.sitevisibility.co.uk/blog/2016/07/14/setting-google-analytics-like-
pro-350-jon-hibbitt-scott-colenutt/
http://www.sitevisibility.co.uk/9-simple-steps-setting-google-analytics-like-pro/

14. ACCOUNT STRUCTURE
https://support.google.com/analytics/answer/1009618?hl=en

15. ACCOUNT STRUCTURE
STAGING
UA-XXXXXX-2 http://dev.mysite.com
http://dev.mysite.com (MASTER)
http://dev.mysite.com (TEST)
http://dev.mysite.com (UNFILTERED)
LIVE
UA-XXXXXX-1 http://www.mysite.com
http://www.mysite.com (MASTER)
http://www.mysite.com (TEST)
http://www.mysite.com (UNFILTERED)

16. GOOGLE MERC STORE
https://shop.googlemerchandisestore.com/
https://support.google.com/analytics/answer/6367342#access

17. GOOGLE MERC STORE

18. GOALS & EVENTS

19. GOALS
https://support.google.com/analytics/answer/1012040?hl=en
http://www.sitevisibility.co.uk/checklist-google-analytics-event-tracking-
not-working/

20. GOAL FUNNELS
https://support.google.com/analytics/answer/1012040?hl=en

21. GOAL FUNNEL
VIZUALIZATION
http://www.periscopix.co.uk/blog/google-analytics-funnels-how-to-
interpret-the-data-and-avoid-one-big-misunderstanding/

22. GOAL FLOW
https://support.google.com/analytics/answer/2976313?hl=en

23. USEFUL TOOLS

24. EVENTS
ga('send', 'event', ‘ecommerce', ‘remove-from-cart-click', ' keyboard-dot-sticker');
https://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-
version/

25. CAMPAIGN TAGGING
https://www.annielytics.com/guides/definitive-guide-campaign-tagging-google-analytics/

26. ENHANCED ECOMMERCE

27. ENHANCED ECOMMERCE
https://support.google.com/analytics/answer/6014841?hl=en

28. GOOGLE TAG MANAGER
https://www.google.co.uk/analytics/tag-manager/
http://www.simoahava.com/category/gtm-tips/
https://www.optimizesmart.com/beginners-guide-google-tag-manager-v2/

29. GOOGLE TAG MANAGER
https://analyticsacademy.withgoogle.com/course/5

30. ANALYSIS

31. CUSTOM DIMENSIONS
https://support.google.com/analytics/answer/2709828?hl=en

32. USER CATEGORY DIMENSION
https://support.google.com/analytics/answer/2709828?hl=en

33. REPORTING

34. CALCULATED METRICS
https://support.google.com/analytics/answer/6121409?hl=en-GB
https://www.youtube.com/watch?v=klweeOsTUQ4

35. DATA IMPORT
https://support.google.com/analytics/answer/3191589?hl=en
https://www.youtube.com/watch?v=MnXYCLVaAw0

36. SEGMENTS
https://support.google.com/analytics/answer/3123951?hl=en

37. INTELLIGENCE EVENTS
https://support.google.com/analytics/answer/1320521?hl=en

38. DASHBOARDS
https://support.google.com/analytics/answer/1068216?hl=en
https://analytics.google.com/analytics/gallery/#landing/start/

39. CUSTOM REPORTS
https://support.google.com/analytics/answer/1151300?hl=en
https://blog.kissmetrics.com/expert-google-analytics-reports/