The document discusses SEO plans and optional modules with additional prices. It then discusses the foundation price for web optimization/SEM expert services which is $$$$ per month and involves monthly search engine and directory inclusion, social media marketing, backlink building, and Google Analytics. It outlines a two stage process for SEO: stage one involves website analysis and improvement to optimize meta tags, descriptions, and structure. Stage two is monthly maintenance including article and press release distribution to build links and credibility along with social media management.