What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists works? This slide-deck gives a quick overview about how next generation technologies of AI and the semantic web are changing our behaviors online. It was presented during the 7th round Egypt Online Content Creators meetup in Cairo.

1. Online Media trends in 2017
Technology enablers for Business
Fady Ramzy
CEO, InsideOut TOday
@CyberZizo#OCCEgypt7 Meetup
Cairo, Jan 30th 2017

2. 2.5 billion people have
at least one messanging app
installed on their
smartphones
BOTS aka chatbots
powered by Artificial Intelligence
will drive 85% of
customer interactions
by 2020

3. According to The Economist,
BOT market
is the next frontier for
online shopping,
information-based services,
and online booking.

4. Today 20% of searches on Google,
are voice searches
and by 2020 they will be
50% of all search,
as ComScore forecasts
Alexa Voice Search, Siri, Cortona
and Google Voice Search
are eagerly looking for
structured content.

5. Content organization
is the new
SEO

6. Content must
be understandable
for machines to
make communication
smoother for humans

7. Let’s make
an Example:
deepening
travel industry

8. Google is the place
where people look for
for inspiration and
information about their
next travels and where
they plan what to do.

9. Google Destination
turned Google in
the biggest
online travel agency
ever, where people can
book flights, hotels and
experiences.

10. Salzburgerland.com
structured its content with
WordLift to better meet travelers
when they are dreaming
about their next trip.

11. Health & WellnessSoft Adventure
Target Analysis
Bleisure

12. Meet Bleisure
Target: business travellers. 60% of them went on a “bleisure trip” at
least once, combining business with pleasure.
Dedicated content: BWS, a fair that takes place in the
Messezentrum of Salzburg.
Time to make a specific campaign: the peak in the last few years
has been April except for last year which it was between September
and October.

13. Engage your readers
with relevant
content
recommendation
Engagement
Automizes your
Semantic Content
Optimization to
improve Google
rankings
Supports writing
with images and
contextual
information
What does WordLift do?
Content Marketing
1 2 3

14. Fady Ramzy
@CyberZizo
Visit
www.Wordift.io
www.Insideout.Today