Twitter session in Markedu 2010 Event

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Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media

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Twitter session in Markedu 2010 Event

  1. 1. TwitterAcquiring new customers& servicing existing onesCairo, December 20thFady RamzyInteract Egypt country Manager
  2. 2. So, how is it going over TWITTER at the Moment? #followinteract #SMMC2 Twitter 27/03/2012
  3. 3. Visits to twitter.com grew more than 142% from MENA between June 2009 & June 2010http://www.spotonpr.com/menatwittersurvey/ 3 Twitter 27/03/2012
  4. 4. How good is your Customer care?4 27/03/2012 Twitter
  5. 5. The 140charactersGoldmine
  6. 6. Step 1: Listen, then listen & Listen Understand how your customers & competitors use Twitter Monitor tweets about your brand: twitter search, tweetscan Identify influencers: Klout score, twittergrader Understand and find friends: Friend and follow 6 27/03/2012 Twitter
  7. 7. Step 2: Determine your goals & Profile Prioritize your needs Build a plan: Identity, resources, timeline, budgets Determine profiles: Personal or Branded? 7 27/03/2012 Twitter
  8. 8. Step 3: Build & Promote your Twitter identity 8 27/03/2012 Twitter
  9. 9. Step 3: Build & Promote your Twitter identity 9 27/03/2012 Twitter
  10. 10. Step 3: Build & Promote your Twitter identity 10 27/03/2012 Twitter
  11. 11. Step 4: Respond & engage Be there! Position yourself as a knowledgeable and trustworthy expert in your domain 80/20: 80% personal & conversational, 20% about the company I work for 11 27/03/2012 Twitter
  12. 12. Step 4: Respond & engage Share useful info: your blog, your website? Share links: tweetmeme Share photos and videos Invite users to share 12 27/03/2012 Twitter
  13. 13. Customer care?
  14. 14. Customer care: Why? Quick problem resolutions Cost reduction Promoting Brand image: Manage, track, study & respond properly! 14 27/03/2012 Twitter
  15. 15. Customer care: Presence and response make your Twitter presence known Respond quickly and transparently Be authentic and transparent 15 27/03/2012 Twitter
  16. 16. Serious cases
  17. 17. http://www.spotonpr.com/menatwittersurvey/ 17 Twitter 27/03/2012
  18. 18. http://www.spotonpr.com/menatwittersurvey/ 18 Twitter 27/03/2012
  19. 19. $ $19 27/03/2012 Twitter
  20. 20. EgyptianCases?
  21. 21. Vodafone Egypt 21 27/03/2012 Twitter
  22. 22. Vodadone Egypt 22 27/03/2012 Twitter
  23. 23. Mobinil 23 27/03/2012 Twitter
  24. 24. Mobinil 24 27/03/2012 Twitter
  25. 25. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 27/03/201225

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