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RETechTO MobilizeMe with Ian Shaw


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Going Mobile will be a brief talk about the state of the nation regarding mobile marketing and ways in which mobile products can be productive in the real estate segment. We will touch upon "text to look" programs, mobile friendly websites and geolocation functions as they relate to listing locators and driving directions.

Published in: Real Estate
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RETechTO MobilizeMe with Ian Shaw

  1. 2. <ul><li>Mobile is Here to Stay! </li></ul><ul><li>55% increase in Smartphone sales 2010 vs. 2009. </li></ul><ul><li>This year will see almost 270 MILLION smartphones sales vs. 173 million last year. </li></ul><ul><li>Expect to reach the 1 BILLION mark by 2012. </li></ul>Source: IDC – Fierce Wireless September 2010.
  2. 3. “ Just putting out an iPhone app is saying: ‘We just want to do business with people who drive a Mercedes,’” he said. “If you really want to market and sell, you want to meet all of the 200-plus million cell phones in a robust, easy fashion.” According to Smarter Agent, six out of 10 homebuyers are ages 28-45 and that age bracket is often early adopters of technology Eric Blumberg – Founder, Smarter Agent Nov. 16, 2009
  3. 4. “ Well, location, location, location are the three most important things in real estate,” he said. “So being able to give people immediate context on the home they’re evaluating and allowing them to capture that context to their account on a search site and incorporate into their overall home-buying process is a huge leap forward.” Glenn Kelman, CEO of Redfin, Seattle. Sept. 3rd, 2009
  4. 5. <ul><li>Mobile Apps vs. Mobile URL’s </li></ul><ul><li>• Hyperlinks </li></ul><ul><li>• OS by brand </li></ul><ul><li>• OS changes </li></ul>Source: IDC – Fierce Wireless September 2010.
  5. 6. LISTINGS
  9. 10. <ul><li>EMBRACE TECHNOLOGY & BRAG ABOUT IT </li></ul>
  10. 11. <ul><li>The future... </li></ul><ul><li>AUGMENTED REALITY! </li></ul>