Here are simple but effective steps how to build a solid content marketing strategy making your brand shine between others! It helps you understand the process and leverage on all the new features over social media and latest technologies!

1. 5 Practical steps for a “super”
Content Marketing strategy?!
Fady Ramzy
CEO, InsideOut TOday
@CyberZizo

2. Content marke+ng is a marke)ng
technique of crea+ng and distribu+ng
valuable, relevant and consistent
content to a5ract and acquire a clearly
defined audience
with the objec+ve of driving profitable
customer ac)on ”
“

3. The Content Matrix

4. 1- Plan well!
Start with a solid Plan!
Set Goals for your content, Ex: Amplifica+on vs Conversion
Focus on making it Relevant, Valuable & Educa+onal

5. 1- Plan well (cont.) !
Plan your target, go Niche
Research Hashtags
Plan your Distribu+on Channels
Set your measurements
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6. 2- Decide Crea+ng vs Cura+ng
Content
Cura+on Crea+on
Quality vs Quan+ty
Content repurpose
Using online tools
Cut big pieces down
Aggrega+on (collec+on)
Dis+lla+on (simplifying)
Eleva+on (opinion)
Chronology (+me)
Always
encourage
UGC!
Get on the
writers’ Radar

7. Focus on Headlines (& thumbnails!)
Use different angles for distribu)on
Frequently check Analy+cs
3- Distribute effec+vely
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8. Check Guest Pos+ng
Use simple & clear CTAs
Like, share, like & comment
Scheduling & News Jacking
3- Distribute effec+vely (cont.)
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9. 4- Measure your ROI!
Amplification & conversion goals?
Check Analytics for ups & downs
Replicate the “ups”
For “downs” try changing the
copy, visual & timing!

10. 5- Innovate!
Blend your content with new experience like AR!
Use Video ALL the +me!
Structure your content to unlock it!

11. 5- Innovate!
Engage your readers
with relevant
content
recommendation
Engagement
Automizes your
Semantic Content
Optimization to
improve Google
rankings
Supports writing
with images and
contextual
information
Nice tool, what is WordLift
Content Marketing
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12. Fady Ramzy
@CyberZizo
www.Wordift.io
www.Insideout.Today