A summary of best practices for online communications for government online media offices starting from developing a communications strategy moving to best practices and tools over social media and also the web of data!

1. Online media for
Government Sector
fady@insideout.today
@cyberzizo
Fady Ramzy
InsideOut Today CEO

2. About Me
• 20+ years working with the web, Egyptair.com PM at some point!
• New media entrepreneur for the last 9 years, co-founding
Insideout Today between Cairo & Rome
• An international speaker, trainer & consultant for online
marketing and digital communications

3. Agenda
• Who are we talking to?!
• Where should we go with Social Media?
• From Web-sites to Web-Data

4. “Who are we talking to, and what
are we telling them”
?

5. “the goal here is Creating a
communication strategy that unlocks
citizen engagement & potentials”

6. Communications Strategy
• Understanding the “Target audience”
• Designing the “User Persona & User stories”
• Analyzing the “Content requirements”
• Prioritizing the “Communication channels”
• Building the “Engagement plan”

7. Where should we go with
#SocialMedia?!

8. “Please note that …... Social
Media is NOTfree!!”

9. Social Media Best Practices
• Social Media needs investment in resources, tools,
knowledge and experience
• Use automation tools for content creation & distribution
• Listen, listen, listen ….. Then talk
• Focus on providing visual content that creates value to
your audiences and drives engagement

10. Invest in video over social media

11. The Toolbox!

12. Now, the internet has shifted
to “Web of Data”
Did we notice that?!

13. People are not looking for
Links anymore …
they are looking for
Answers based on Data

14. How does the web work?
link
link
The Internet is made of trillions of web pages “stitched”
together by links that humans can follow…

15. But the problem is …
Computers can see links but they don’t really understand the
meaning behind a web page or why web pages are connected
one another…

16. And here came the solution
“Now, I want you to
put your data on
the web”
Tim Berners-Lee, TEDx 2009

17. Through the 5 stars model

18. Welcome to the Web of Data!
“DATA” is the next “OIL”

19. The Toolbox!

20. Meet Wordlift!
☝Runs a full text analysis
a. Analyses the content of an article and identifies matching
entities and topics from large big data graphs such as Dbpedia &
Freebase or from the user’s internal vocabulary
b. All extracted concepts are organized in four categories: Who
(Person, Organization), Where (Place), When (Event), What
(Creative Work, Product, Intangible)
✌ Transforms content into an 5-stars linked data graph that machines
can process
👊 Provides meaningful recommendations to let users explore your
content

21. Fady Ramzy
@Cyberzizo
Fady@insideout.today