This slide deck was presented at the 2nd Climate Change Networking Meeting organized by Swedish institute in Alexandria. It gives a quick overview about best practices of social media along with the required toolset and resources for Climate Change activities and media experts.

1. Social media
Fady Ramzy
9/9/17
www.InsideOut.Today
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Social Media for Climate Change
Fady Ramzy
CEO, InsideOut Today, @Cyberzizo
SwedAlex, 2017
#CCNM2107

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Why you should be super
glad to be here!?

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Please remember …....
#CCNM2017

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So what is the
bigger picture
first?!
What is exactly
“Social Media”?

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One of the Online Communications “Channels”

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Cool, lets jump on Instagram then …

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Yeah, that’s a “Toilet” idea!

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It’s a paper & pencil exercise!
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Its “Complicated”!

10. There is
“Overflow” of
content online!
So, please …

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Choose your fight
What are you “Super good” at?

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Please remember …....
Fail to plan, is plan to
Fail

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Because
Content is …...
… again & again & ....

14. Do you Write/
Blog?
No? Want to
give a try?

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But, its not only about “sharing on Social Media” !!

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“DATA” is the next “OIL”

19. Turn your
blog from
Storytelling
to ….

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Structured data, ready for
Search Engines
Voice Search
“Chat Bots”
Smart assistants!

22. Do you shoot cool photos?!

23. How do you “Distribute” them?!

24. How do you “measure” the performance of your visual content ?!

25. How is it “Influencing” your followers?!

27. Remember the word “DATA”?
Yes? Are you creating Effective Infographics?

29. Do you shoot videos for social media?!

30. Or you “Stay ahead” with your video content?

31. Driving more “organic” engagements!

34. And you got to see this!

35. Fady@Insideout.today
Thanks & welcome to Egypt!