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Social Media Monitoring
For the presidential elections in


   Egypt 2012
       A report Compiled by Interact Egypt. June 2012
Part 1
      May 22 – 25
(During elections first round)
This part of the report presents data about the interactions online, about the
      presidential candidates during the first round of elections, specifically for top
                                      five candidates


Hamdeen Sabahy, Ahmed Shafik, Mohamed Morsi,Amr Moussa and Abol Fotouh




  3                                                                        15/06/2012
           Social Media Monitoring for Egypt presidential elections 2012
Overview




              Gender                                                            Online Sources



    Out of 150,000 online records analized during that period we found                  Males
          dominating and              Twitter is the major source of posts online
4                                                                        15/06/2012
         Social Media Monitoring for Egypt presidential elections 2012
Overall Share of Voice




Hamdeen Sabahy was the most candidate people talked about online
 5                                                                    15/06/2012
      Social Media Monitoring for Egypt presidential elections 2012
Specific Share of Voice




Hamdeen Sabahy also dominated specifically Facebook & Twitter
 6                                                                    15/06/2012
      Social Media Monitoring for Egypt presidential elections 2012
Part 2
       May 28 – June 11
(Just before Elections second round)
Then, we went deeper in comparison between the two finalists



    Ahmed Shafik and Mohamed Morsi




8                                                                       15/06/2012
        Social Media Monitoring for Egypt presidential elections 2012
Overall Share of voice

                                     Total



                                    Blogs




                                           Twitter




People talked about Ahmed Shafik online at least                      Double Mohamed Morsy
9                                                                       15/06/2012
      Social Media Monitoring for Egypt presidential elections 2012
Overall Influence




 1.4 M mentions                                                         575,045 mentions




       On   Twitter Ahmed Shafik is almost triple mentioned as Morsy
  10                                                                      15/06/2012
        Social Media Monitoring for Egypt presidential elections 2012
Countries




                                         Twitter Mentions


          Both were mentioned equally over twitter from same countries

  11                                                                   15/06/2012
       Social Media Monitoring for Egypt presidential elections 2012
Countries




                                          News Mentions

                     Major difference in coutries posting news articles

  12                                                                   15/06/2012
       Social Media Monitoring for Egypt presidential elections 2012
Tweets - mentions




       Over twitter genders and coutries talking about candidates were equal

  13                                                                    15/06/2012
        Social Media Monitoring for Egypt presidential elections 2012
Twitter - Highest Sources




             Twitter official account & news talking more about Shafik

  14                                                                   15/06/2012
       Social Media Monitoring for Egypt presidential elections 2012
Twitter - Engagement




                             Twitter engagement level almost equal




  15                                                                   15/06/2012
       Social Media Monitoring for Egypt presidential elections 2012
Facebook pages




 156,352 fans                                                       467,814 fans
 53,417 talking                                                     176,318 talking
In the 7 days: 224 wall posts with 58570                         In the 7 days: 304 wall posts with 102578
likes & 5030+ comments.                                          likes & 5036+ comments.




   16                                                                        15/06/2012
          Social Media Monitoring for Egypt presidential elections 2012
Quick findings
    On official facebook page & twitter account Mohamed Morsy has almost triple
                                                    fans/followers

 Shafik is majorly talked about because of debates between supporters seeing him the
  only able to drive Egypt further & againsters who see him part of previous regiem.
                                    Second team is the majority online

   Talks supporting Morsy were mostly because people were against Ahmed Shafik

 Most of online activities, especially twitter infleuncers are against both candidates &
                some of them started to promote boycotting the 2nd round

More than 70% of the photos shared over facebook were comics about the elections, the
                     candidates and Egypt’s overall political situation 

Since June 8th, there was clear drop in online talks about presidential candidates and
                                     more talks about Euro 2012  

   17                                                                     15/06/2012
          Social Media Monitoring for Egypt presidential elections 2012
Interact Egypt
                               7B Omar Shaaban,
                               Nasr city, Cairo
     Contact us                www.interactegypt.me
                               T +202 24149624
       today                   F +202 26904981
                                    InteractEgypt
                                    Interact Egypt


                                    Cyberzizo
                                    Fady Ramzy




                  15/06/2012
18

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Egyptian presidential elections over social media

  • 1. Social Media Monitoring For the presidential elections in Egypt 2012 A report Compiled by Interact Egypt. June 2012
  • 2. Part 1 May 22 – 25 (During elections first round)
  • 3. This part of the report presents data about the interactions online, about the presidential candidates during the first round of elections, specifically for top five candidates Hamdeen Sabahy, Ahmed Shafik, Mohamed Morsi,Amr Moussa and Abol Fotouh 3 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 4. Overview Gender Online Sources Out of 150,000 online records analized during that period we found Males dominating and Twitter is the major source of posts online 4 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 5. Overall Share of Voice Hamdeen Sabahy was the most candidate people talked about online 5 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 6. Specific Share of Voice Hamdeen Sabahy also dominated specifically Facebook & Twitter 6 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 7. Part 2 May 28 – June 11 (Just before Elections second round)
  • 8. Then, we went deeper in comparison between the two finalists Ahmed Shafik and Mohamed Morsi 8 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 9. Overall Share of voice Total Blogs Twitter People talked about Ahmed Shafik online at least Double Mohamed Morsy 9 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 10. Overall Influence 1.4 M mentions 575,045 mentions On Twitter Ahmed Shafik is almost triple mentioned as Morsy 10 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 11. Countries Twitter Mentions Both were mentioned equally over twitter from same countries 11 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 12. Countries News Mentions Major difference in coutries posting news articles 12 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 13. Tweets - mentions Over twitter genders and coutries talking about candidates were equal 13 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 14. Twitter - Highest Sources Twitter official account & news talking more about Shafik 14 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 15. Twitter - Engagement Twitter engagement level almost equal 15 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 16. Facebook pages 156,352 fans 467,814 fans 53,417 talking 176,318 talking In the 7 days: 224 wall posts with 58570 In the 7 days: 304 wall posts with 102578 likes & 5030+ comments. likes & 5036+ comments. 16 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 17. Quick findings On official facebook page & twitter account Mohamed Morsy has almost triple fans/followers Shafik is majorly talked about because of debates between supporters seeing him the only able to drive Egypt further & againsters who see him part of previous regiem. Second team is the majority online Talks supporting Morsy were mostly because people were against Ahmed Shafik Most of online activities, especially twitter infleuncers are against both candidates & some of them started to promote boycotting the 2nd round More than 70% of the photos shared over facebook were comics about the elections, the candidates and Egypt’s overall political situation  Since June 8th, there was clear drop in online talks about presidential candidates and more talks about Euro 2012   17 15/06/2012 Social Media Monitoring for Egypt presidential elections 2012
  • 18. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Contact us www.interactegypt.me T +202 24149624 today F +202 26904981 InteractEgypt Interact Egypt Cyberzizo Fady Ramzy 15/06/2012 18