Social Media Marketingin EgyptFigures & TrendsCairo, December 20thFady RamzyInteract Egypt country Manager
LetsInteract
This workshop is currently                 TWEETED           at this Very Moment            #followinteract               ...
InteractPlay Innovation
Interact SpA-   Founded in 1995 in Italy-   Subsidiary of Eurel Group with offices in    Italy, Egypt & Luxemburg-   Inter...
Digital Television                                                          Digital Signageon Mobile                      ...
Semantic CMS                                      Content Existing                                      Assets CMS/ECM    ...
Mobile Apps8                                     27/03/2012    Social Media Marketing in Egypt
Social Media9                                     27/03/2012    Social Media Marketing in Egypt
The WebEvolution
From Web 1.0 to Web 2.011                                     27/03/2012     Social Media Marketing in Egypt
Web 3.0 = The web of data12                                     27/03/2012     Social Media Marketing in Egypt
What is your customer doing online? Searching Blogging Sharing Online Chatting Social Networking Playing games13   Social ...
How Do People Really                                                               Think!?      90%     Trust the         ...
What’s trending?
16   Social Media Marketing in Egypt   27/03/2012
What marketers think in 2011?17   Social Media Marketing in Egypt   27/03/2012
Social Media Marketing in Egypt now?18                                     27/03/2012     Social Media Marketing in Egypt
Is it worth it?Numbers talk . . .
General Facts – Egypt 2010More than   17M                         internet users70%                declare they have seen ...
Facebook
over   570 million users                                        70% are outside the United StatesAverage user spends more ...
Facebook in the Middle East and North Africa15 million now 17 million active users across the MENA.                       ...
Facebook Facts in EgyptFacebook users in Egypt: 3,436,140              few months later..   4,300,000…and today  4,567,66...
Facebook Facts in Egypt                                          Age Groups                                          on Fa...
Who is leading? Voda fans 500+              K Coca fans 100+              K                                        27/03/2...
Facebook trends? Apps/games                                        27/03/2012 27   Social Media Marketing in Egypt
Facebook trends? Share/Like                                        27/03/2012 28   Social Media Marketing in Egypt
Facebook trends? Mobile                                        27/03/2012 29   Social Media Marketing in Egypt
YouTube
Broadcast Yourself                                          24 hours              Hours of videos uploaded every minuteDat...
Broadcast Yourself                                    15 minutes            What an average user spends on You Tube dailyD...
Broadcast Yourself                            100’s of millions                Of videos are watched on mobile devices    ...
Broadcast Yourself                                               In Egypt             Ranked 3                      rd    ...
Good morning!
Around 360,000+ Users in EgyptGoogle   http://www.spotonpr.com/menatwittersurvey/    36     Social Media Marketing in Egyp...
More than 62% of twitter users Update their status through mobile (was 37%!)Mashable     37                               ...
Relationships Matter                                           27/03/201238   Social Media Marketing in Egypt
Relationships MatterOver    80,000,000 Registered User on Linked in –(press.Linkedin)A new   member joins approximately ev...
Well, how do wemake business      here?
The Markedu – Interact Story  41                                     27/03/2012      Social Media Marketing in Egypt
Another Interact Story  42                                     27/03/2012      Social Media Marketing in Egypt
43                                     27/03/2012     Social Media Marketing in Egypt
Doing business over social media is a       Paradigm ShiftDont Sell You do not make money with social media, you makemoney...
Interact Egypt                            7B Omar Shaaban,                            Nasr city, Cairo     Grazie!        ...
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Social Media Marketing in Egypt Session in Markedu 2010 Event

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Social media marketing in egypt session in markedu 2010 event
Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media

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Social Media Marketing in Egypt Session in Markedu 2010 Event

  1. 1. Social Media Marketingin EgyptFigures & TrendsCairo, December 20thFady RamzyInteract Egypt country Manager
  2. 2. LetsInteract
  3. 3. This workshop is currently TWEETED at this Very Moment #followinteract #SMMC3 Social Media Marketing in Egypt 27/03/2012
  4. 4. InteractPlay Innovation
  5. 5. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Alg eria and Kuwait- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 27/03/20125 Social Media Marketing in Egypt
  6. 6. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage6 Social Media Marketing in Egypt 27/03/2012
  7. 7. Semantic CMS Content Existing Assets CMS/ECM Online TV7 27/03/2012 Social Media Marketing in Egypt
  8. 8. Mobile Apps8 27/03/2012 Social Media Marketing in Egypt
  9. 9. Social Media9 27/03/2012 Social Media Marketing in Egypt
  10. 10. The WebEvolution
  11. 11. From Web 1.0 to Web 2.011 27/03/2012 Social Media Marketing in Egypt
  12. 12. Web 3.0 = The web of data12 27/03/2012 Social Media Marketing in Egypt
  13. 13. What is your customer doing online? Searching Blogging Sharing Online Chatting Social Networking Playing games13 Social Media Marketing in Egypt 27/03/2012
  14. 14. How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand WebsitesGlobal Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 27/03/2012 14 Social Media Marketing in Egypt
  15. 15. What’s trending?
  16. 16. 16 Social Media Marketing in Egypt 27/03/2012
  17. 17. What marketers think in 2011?17 Social Media Marketing in Egypt 27/03/2012
  18. 18. Social Media Marketing in Egypt now?18 27/03/2012 Social Media Marketing in Egypt
  19. 19. Is it worth it?Numbers talk . . .
  20. 20. General Facts – Egypt 2010More than 17M internet users70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 27/03/2012 20 Social Media Marketing in Egypt
  21. 21. Facebook
  22. 22. over 570 million users 70% are outside the United StatesAverage user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everydayaround 50% of active users log on everyday 27/03/2012 22 INTERACT SOCIAL MEDIA SPACE
  23. 23. Facebook in the Middle East and North Africa15 million now 17 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION http://www.spotonpr.com/is-social-media-important-for-27/03/2012 23 Social Media Marketing in Egypt marketers-in-the-arab-world/
  24. 24. Facebook Facts in EgyptFacebook users in Egypt: 3,436,140 few months later.. 4,300,000…and today  4,567,660…and counting! Penetration in Egypt: 4.21% a few months later 5.36% .. today 5.76% Online penetration in Egypt: 25.28% now 27.17% 27/03/2012 24 Social Media Marketing in Egypt
  25. 25. Facebook Facts in Egypt Age Groups on Facebook 50% 28% From 18-24 From 25-34 27/03/2012 25 Social Media Marketing in Egypt
  26. 26. Who is leading? Voda fans 500+ K Coca fans 100+ K 27/03/2012 26 Social Media Marketing in Egypt
  27. 27. Facebook trends? Apps/games 27/03/2012 27 Social Media Marketing in Egypt
  28. 28. Facebook trends? Share/Like 27/03/2012 28 Social Media Marketing in Egypt
  29. 29. Facebook trends? Mobile 27/03/2012 29 Social Media Marketing in Egypt
  30. 30. YouTube
  31. 31. Broadcast Yourself 24 hours Hours of videos uploaded every minuteData compiled by website–monitoring.com 27/03/2012 31 INTERACT SOCIAL MEDIA SPACE
  32. 32. Broadcast Yourself 15 minutes What an average user spends on You Tube dailyData compiled by website–monitoring.com 27/03/2012 32 INTERACT SOCIAL MEDIA SPACE
  33. 33. Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every monthData compiled by website–monitoring.com 27/03/2012 33 INTERACT SOCIAL MEDIA SPACE
  34. 34. Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook with 15 millionAlexa & Google playbacks per day 27/03/2012 34 INTERACT SOCIAL MEDIA SPACE
  35. 35. Good morning!
  36. 36. Around 360,000+ Users in EgyptGoogle http://www.spotonpr.com/menatwittersurvey/ 36 Social Media Marketing in Egypt 27/03/2012
  37. 37. More than 62% of twitter users Update their status through mobile (was 37%!)Mashable 37 27/03/2012 INTERACT SOCIAL MEDIA SPACE
  38. 38. Relationships Matter 27/03/201238 Social Media Marketing in Egypt
  39. 39. Relationships MatterOver 80,000,000 Registered User on Linked in –(press.Linkedin)A new member joins approximately every secondExecutives from all Fortune 500 companiesWas around 100,000 Now – 110,000 visitors in EgyptLinkedin press & Google 27/03/2012 39 Social Media Marketing in Egypt
  40. 40. Well, how do wemake business here?
  41. 41. The Markedu – Interact Story  41 27/03/2012 Social Media Marketing in Egypt
  42. 42. Another Interact Story  42 27/03/2012 Social Media Marketing in Egypt
  43. 43. 43 27/03/2012 Social Media Marketing in Egypt
  44. 44. Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? KISS…… Keep It Super Simple! 27/03/2012 44 Social Media Marketing in Egypt
  45. 45. Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 27/03/201245

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