Social Media Marketing in Egypt Session in Markedu 2010 Event

Social Media Marketing in Egypt Session in Markedu 2010 Event
Social Media Marketing in Egypt Figures & Trends Cairo, December 20th Fady Ramzy Interact Egypt country Manager
Lets Interact
This workshop is currently TWEETED at this Very Moment #followinteract #SMMC 3 Social Media Marketing in Egypt 27/03/2012
Interact Play Innovation
Interact SpA - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Alg eria and Kuwait - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 27/03/2012 5 Social Media Marketing in Egypt
Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 6 Social Media Marketing in Egypt 27/03/2012
Semantic CMS Content Existing Assets CMS/ECM Online TV 7 27/03/2012 Social Media Marketing in Egypt
Mobile Apps 8 27/03/2012 Social Media Marketing in Egypt
Social Media 9 27/03/2012 Social Media Marketing in Egypt
The Web Evolution
From Web 1.0 to Web 2.0 11 27/03/2012 Social Media Marketing in Egypt
Web 3.0 = The web of data 12 27/03/2012 Social Media Marketing in Egypt
What is your customer doing online? Searching Blogging Sharing Online Chatting Social Networking Playing games 13 Social Media Marketing in Egypt 27/03/2012
How Do People Really Think!? 90% Trust the 41% Trust search Engine Result Ads recommendation of people Known 70% Trust consumers opinions online & also Brand Websites Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire 27/03/2012 14 Social Media Marketing in Egypt
What’s trending?
16 Social Media Marketing in Egypt 27/03/2012
What marketers think in 2011? 17 Social Media Marketing in Egypt 27/03/2012
Social Media Marketing in Egypt now? 18 27/03/2012 Social Media Marketing in Egypt
Is it worth it? Numbers talk . . .
General Facts – Egypt 2010 More than 17M internet users 70% declare they have seen online video at least once/week 13% of internet users use Mobile Internet 27/03/2012 20 Social Media Marketing in Egypt
Facebook
over 570 million users 70% are outside the United States Average user spends more than 55 minutes on Facebook per day over 20 millions Become fans of pages everyday around 50% of active users log on everyday 27/03/2012 22 INTERACT SOCIAL MEDIA SPACE
Facebook in the Middle East and North Africa 15 million now 17 million active users across the MENA. Tunisia 10% UAE 11% Morocco 12% Egypt Saudi 22% Arabia 15% MENA’S TOP FIVE FACEBOOK MARKETS ACCOUNT FOR 70% OF ALL USERS IN THE REGION http://www.spotonpr.com/is-social-media-important-for-27/03/2012 23 Social Media Marketing in Egypt marketers-in-the-arab-world/
Facebook Facts in Egypt Facebook users in Egypt: 3,436,140 few months later.. 4,300,000 …and today  4,567,660…and counting! Penetration in Egypt: 4.21% a few months later 5.36% .. today 5.76% Online penetration in Egypt: 25.28% now 27.17% 27/03/2012 24 Social Media Marketing in Egypt
Facebook Facts in Egypt Age Groups on Facebook 50% 28% From 18-24 From 25-34 27/03/2012 25 Social Media Marketing in Egypt
Who is leading? Voda fans 500+ K Coca fans 100+ K 27/03/2012 26 Social Media Marketing in Egypt
Facebook trends? Apps/games 27/03/2012 27 Social Media Marketing in Egypt
Facebook trends? Share/Like 27/03/2012 28 Social Media Marketing in Egypt
Facebook trends? Mobile 27/03/2012 29 Social Media Marketing in Egypt
You Tube
Broadcast Yourself 24 hours Hours of videos uploaded every minute Data compiled by website–monitoring.com 27/03/2012 31 INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself 15 minutes What an average user spends on You Tube daily Data compiled by website–monitoring.com 27/03/2012 32 INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself 100’s of millions Of videos are watched on mobile devices every month Data compiled by website–monitoring.com 27/03/2012 33 INTERACT SOCIAL MEDIA SPACE
Broadcast Yourself In Egypt Ranked 3 rd most visited website in Egypt, after Google and Facebook with 15 million Alexa & Google playbacks per day 27/03/2012 34 INTERACT SOCIAL MEDIA SPACE
Good morning!
Around 360,000+ Users in Egypt Google http://www.spotonpr.com/menatwittersurvey/ 36 Social Media Marketing in Egypt 27/03/2012
More than 62% of twitter users Update their status through mobile (was 37%!) Mashable 37 27/03/2012 INTERACT SOCIAL MEDIA SPACE
Relationships Matter 27/03/2012 38 Social Media Marketing in Egypt
Relationships Matter Over 80,000,000 Registered User on Linked in –(press.Linkedin) A new member joins approximately every second Executives from all Fortune 500 companies Was around 100,000 Now – 110,000 visitors in EgyptLinkedin press & Google 27/03/2012 39 Social Media Marketing in Egypt
Well, how do we make business here?
The Markedu – Interact Story  41 27/03/2012 Social Media Marketing in Egypt
Another Interact Story  42 27/03/2012 Social Media Marketing in Egypt
43 27/03/2012 Social Media Marketing in Egypt
Doing business over social media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? KISS…… Keep It Super Simple! 27/03/2012 44 Social Media Marketing in Egypt
Interact Egypt 7B Omar Shaaban, Nasr city, Cairo Grazie! http://Egypt.interact.it Fady Ramzy Fady@interact.mobi Twitter: @Cyberzizo Linkedin: Fady Ramzy 27/03/2012 45

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