Slides from talk LumoLink gave at Social Media seminar in Oulu on 2nd of December 2010.

1. Online marketing Technology
by LumoLink

2. Please interrupt me!

3. Services Content
Your website
Products Value
Conversion

4. Goal

5. Metrics

6. Blogs Social networks Direct traffic Other Search engines
Your website
Your website is your content hub

7. ?

9. Search engine traffic i$ great

10. How search engine works
Site Site
K Site Y
X
Your site
Site
Z

11. What is the most efficient
marketing channel?

12. How many visits to
purchase?

13. What is our most popular
content?

14. Which Google keywords
convert the best?

15. Google webmaster tools
Should reflect keywords
you want to rank for

16. Google webmaster tools

17. Google webmaster tools

18. Google webmaster tools

19. Google Analytics

20. Google Analytics - Email

21. Google Analytics - Goals

22. Google Analytics
eCommerce

23. Google Analytics Alerts

24. Quantcast

25. Google Alerts

26. Social Mention

27. Social Networks

28. Facebook != Social Network

29. Facebook = Social Platform

30. Social media integration
Loose Tight
Applications
integration integration

34. Search is becoming social

35. Facebook statistics

36. Facebook statistics

37. Automatization & Data
portability

38. 5 Things

39. 1. Know your target audience

40. 2. Create value/content

42. 3. Track conversion

44. 4. Choose a good platform

46. 5. Optimize

48. We offer free consultations :)

49. Thank you!
Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed
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www.lumolink.com