LumoLink is a digital marketing agency that helps companies go global online. They provide services like web development, online marketing, and are certified partners with Google Ads and Yandex Direct. LumoLink has helped several Finnish companies expand internationally through online channels like developing landing pages and product catalogs, optimizing for search engines, and using pay-per-click ads on Google, Bing, Amazon, and LinkedIn. The document provides advice on how B2B and B2C companies can get started with online global expansion through tactics like developing competitive landing pages and boosting sales with paid search ads.

1. Going global using Internet
marketing
Artem Daniliants / LumoLink

2. LumoLink in a nutshell
● Fullstack Digital Marketing Agency
● Founded in 2010
● Team consists of 20 professionals
● Customers mainly in Finland and EU
● Focus on web development and online marketing
● Certified Google Ads and Yandex Direct partner
● Open Source and API based technology stack

3. Our clients

4. Company: LumoLink Digital Oy
Competitive advantage: Free & Useful information
Highlights: YouTube Optimisation
Using YouTube to get
international clients

5. Company: MedKit Finland Oy
Competitive advantage: Product catalog & Service
Highlights: Google Ads, Dynamic Ads, Bing Ads
Selling healthcare
equipment globally

6. Company: Idesco Oy
Competitive advantage: Technology & Service
Highlights: Wordpress, Landing pages, Google Ads, Product
catalog, ActiveCampaign integration, Search Engine
Optimisation, SSL
Exporting RFID
know-how abroad

7. Company: Nirafon Oy
Competitive advantage: Technology
Highlights: Landing page, Google Ads, LinkedIn Ads, Static
generated site, CDN, Google Analytics, SSL
Finnish industrial
acoustic cleaning
goes global

8. Company: Path Surgery / Unique Medical Innovations Oy
Competitive advantage: Tax Free pricing online
Highlights: Landing page, Yandex Direct, Yandex Metrika,
Competition analysis
Bringing medical
tourists to Finland

9. Company: Polar Electro Oy
Competitive advantage: Products
Highlights: Amazon Ads, Amazon Listing optimisation
Going global using
Amazon

10. How to get started?
B2B
● Landing page focusing on
your competitive advantage
● Get traffic using
Pay-Per-Click ads
● Optimise to minimize
conversion cost
B2C
● Use existing global
marketplaces like Amazon
● Boost your sales using
Pay-Per-Click ads
● Constantly optimise listing

11. One more thing...

12. Free tool (in Finnish) to analyze your competitors
● We have developed a free tool that allows you to analyze your online
competition
○ Keywords your competitors rank for in Google
○ Where they get their traffic from
○ Estimates of their monthly traffic
○ Social media statistics
○ and more
● Read more (in Finnish)

13. Contact me
Artem Daniliants (CEO)
E-mail: artem@lumolink.com
Phone: +358 50 404 4299