Content Marketing: Do or Die!

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3 likes•1,050 views

The document discusses content marketing and provides tips for getting started with an effective content marketing strategy. It recommends defining a target audience and the goals of the content, researching the interests of that audience, and creating and promoting valuable content while measuring the results. The overall message is that content marketing is important for business success when done properly.

Marketing

www.lumolink.cominfo@lumolink.com
Who am I?
2

www.lumolink.cominfo@lumolink.com
Who are we?
4

www.lumolink.cominfo@lumolink.com
LumoLink is a digital marketing agency that
specializes in web technology and online marketing
5

www.lumolink.cominfo@lumolink.com
Quick facts
• Founded in 2010
• Oﬃces in 4 countries
• Finland (Oulu and soon Helsinki)
• Russia (Saint-Peterburg)
• Estonia (Tallinn)
• Ukraine (Kharkov)
• About 20 people personnel
• International clients from North America, Europe and Russia
• Google AdWords and Yandex Direct certiﬁed
6

www.lumolink.cominfo@lumolink.com
Our clients range from one-man companies to large multinational concerns
Our clients
7

www.lumolink.cominfo@lumolink.com
What we do
8

www.lumolink.cominfo@lumolink.com
– Wikipedia :)
“Content marketing is any marketing that involves the creation
and sharing of media and publishing content in order to acquire
and retain customers.
12

www.lumolink.cominfo@lumolink.com
Story time ^_^
13

www.lumolink.cominfo@lumolink.com
Creating content on YouTube
https://www.youtube.com/watch?v=e_JKCcs8rv8
14

www.lumolink.cominfo@lumolink.com
“Opi ja vaikuta” training
http://www.ouka.ﬁ/oulu/ajankohtaista/uutiset-ja-tiedotteet
15

www.lumolink.cominfo@lumolink.com
Lumemo iOS mobile application
https://itunes.apple.com/app/lumemo-advanced-voice-memo/id1022857257?mt=8
16

www.lumolink.cominfo@lumolink.com
– LumoLink’s content marketing strategy
“Our mission is to help businesses
succeed online”
17

www.lumolink.cominfo@lumolink.com
Companies suck at content marketing
18

www.lumolink.cominfo@lumolink.com
How do you get started?
19

www.lumolink.cominfo@lumolink.com
Create a mission and live according to it!
20

www.lumolink.cominfo@lumolink.com 21
We want to help <target segment> in
<market/country/area> to <value for customer>

www.lumolink.cominfo@lumolink.com
Deﬁne your target audience
22

www.lumolink.cominfo@lumolink.com
Research what they ﬁnd valuable
23

www.lumolink.cominfo@lumolink.com
Google Keyword Planner
https://adwords.google.com/ko/KeywordPlanner/Home
24

www.lumolink.cominfo@lumolink.com
Google Trends
www.google.com/trends/explore
25

www.lumolink.cominfo@lumolink.com
BuzzSumo
app.buzzsumo.com
26

www.lumolink.cominfo@lumolink.com
Create content (the hard part)
27

www.lumolink.cominfo@lumolink.com
Create content
• Choose the right format for you: blog, video,
presentations, audio etc
• Choose the right platform: blog on your site,
video blog on YouTube etc
• Use of images
• Create catchy headlines using keywords relevant
to your business
28

www.lumolink.cominfo@lumolink.com
Create a clear sales funnel and measure it
29

www.lumolink.cominfo@lumolink.com
Create a clear sales funnel and
measure it
• Deﬁne a clear goal (=conversion)
• Setup Google Analytics conversion tracking
• Measure how many conversions each content
piece creates
30

www.lumolink.cominfo@lumolink.com
Promote your content
31

www.lumolink.cominfo@lumolink.com
Promote your content
• Make sharing content easy
• Make sure to optimize your social media
metadata
• Contact social media inﬂuencers
• Use paid advertising in social media
• Partner up with other companies
32

www.lumolink.cominfo@lumolink.com
Turn it into never ending process
33

www.lumolink.cominfo@lumolink.com
Turn it into never ending process
• Automate as much as possible: BuﬀerApp.com,
Google Analytics email reports, Google Alerts etc
• Create a content marketing calendar
• Outsource content creation where it makes sense
34

www.lumolink.cominfo@lumolink.com
Most important part…
35

www.lumolink.cominfo@lumolink.com
GET STARTED TODAY!
36

www.lumolink.cominfo@lumolink.com
Get in touch!
email: artem@lumolink.com
tel: +358 50 40 44 299
www: www.lumolink.com
SlideShare: http://www.slideshare.net/lumolink
Twitter: https://twitter.com/lumolink
YouTube: youtube.com/lumolink
Thank you!
37

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Content Marketing: Do or Die!

1. Content Marketing: DO or DIE! #creatosome / 18.9.2015 Artem Daniliants / LumoLink

2. www.lumolink.cominfo@lumolink.com Who am I? 2

4. www.lumolink.cominfo@lumolink.com Who are we? 4

5. www.lumolink.cominfo@lumolink.com LumoLink is a digital marketing agency that specializes in web technology and online marketing 5

6. www.lumolink.cominfo@lumolink.com Quick facts • Founded in 2010 • Oﬃces in 4 countries • Finland (Oulu and soon Helsinki) • Russia (Saint-Peterburg) • Estonia (Tallinn) • Ukraine (Kharkov) • About 20 people personnel • International clients from North America, Europe and Russia • Google AdWords and Yandex Direct certiﬁed 6

7. www.lumolink.cominfo@lumolink.com Our clients range from one-man companies to large multinational concerns Our clients 7

8. www.lumolink.cominfo@lumolink.com What we do 8

9. Online Marketing

10. Web & mobile technology

11. Online marketing in Russia

12. www.lumolink.cominfo@lumolink.com – Wikipedia :) “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. 12

13. www.lumolink.cominfo@lumolink.com Story time ^_^ 13

14. www.lumolink.cominfo@lumolink.com Creating content on YouTube https://www.youtube.com/watch?v=e_JKCcs8rv8 14

15. www.lumolink.cominfo@lumolink.com “Opi ja vaikuta” training http://www.ouka.ﬁ/oulu/ajankohtaista/uutiset-ja-tiedotteet 15

16. www.lumolink.cominfo@lumolink.com Lumemo iOS mobile application https://itunes.apple.com/app/lumemo-advanced-voice-memo/id1022857257?mt=8 16

17. www.lumolink.cominfo@lumolink.com – LumoLink’s content marketing strategy “Our mission is to help businesses succeed online” 17

18. www.lumolink.cominfo@lumolink.com Companies suck at content marketing 18

19. www.lumolink.cominfo@lumolink.com How do you get started? 19

20. www.lumolink.cominfo@lumolink.com Create a mission and live according to it! 20

21. www.lumolink.cominfo@lumolink.com 21 We want to help <target segment> in <market/country/area> to <value for customer>

22. www.lumolink.cominfo@lumolink.com Deﬁne your target audience 22

23. www.lumolink.cominfo@lumolink.com Research what they ﬁnd valuable 23

24. www.lumolink.cominfo@lumolink.com Google Keyword Planner https://adwords.google.com/ko/KeywordPlanner/Home 24

25. www.lumolink.cominfo@lumolink.com Google Trends www.google.com/trends/explore 25

26. www.lumolink.cominfo@lumolink.com BuzzSumo app.buzzsumo.com 26

27. www.lumolink.cominfo@lumolink.com Create content (the hard part) 27

28. www.lumolink.cominfo@lumolink.com Create content • Choose the right format for you: blog, video, presentations, audio etc • Choose the right platform: blog on your site, video blog on YouTube etc • Use of images • Create catchy headlines using keywords relevant to your business 28

29. www.lumolink.cominfo@lumolink.com Create a clear sales funnel and measure it 29

30. www.lumolink.cominfo@lumolink.com Create a clear sales funnel and measure it • Deﬁne a clear goal (=conversion) • Setup Google Analytics conversion tracking • Measure how many conversions each content piece creates 30

31. www.lumolink.cominfo@lumolink.com Promote your content 31

32. www.lumolink.cominfo@lumolink.com Promote your content • Make sharing content easy • Make sure to optimize your social media metadata • Contact social media inﬂuencers • Use paid advertising in social media • Partner up with other companies 32

33. www.lumolink.cominfo@lumolink.com Turn it into never ending process 33

34. www.lumolink.cominfo@lumolink.com Turn it into never ending process • Automate as much as possible: BuﬀerApp.com, Google Analytics email reports, Google Alerts etc • Create a content marketing calendar • Outsource content creation where it makes sense 34

35. www.lumolink.cominfo@lumolink.com Most important part… 35

36. www.lumolink.cominfo@lumolink.com GET STARTED TODAY! 36

37. www.lumolink.cominfo@lumolink.com Get in touch! email: artem@lumolink.com tel: +358 50 40 44 299 www: www.lumolink.com SlideShare: http://www.slideshare.net/lumolink Twitter: https://twitter.com/lumolink YouTube: youtube.com/lumolink Thank you! 37

Content Marketing: Do or Die!

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