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Content curation for Online Marketing

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Nando Quintana
Nando Quintana

Content curation for online marketing Relevance: from advertising to information Impact: from faith to metrics Presence: from contact to online transactions Reputation: where is the conversation? Where is the audience? SEO: Search engine optimization SEM: Search engine marketing

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Content curation for online marketing A lecture/talk by Nando Quintana May 8th, Friday
Relevance: from advertising to information Paper ads: Newspapers, magazines Internet Banners Hyper-targeting, Facebook Ads, Google Ads Vertical classifieds Google maps
Impact: from faith to metrics EGM or even nothing Google Analytics Click tracking Real time Analytics
Presence: from contact to online transactions Yellow pages, google maps, facebook places, foursquare, etc. Facebook pages Corporate website Corporate blog Ecommerce Extra: authoritative blog Extra: custom web tool or application
Reputation: where is the conversation? To be or not to be online Reputation radar Client attendance, facebook, twitter, whatsapp Guerrilla marketing
Where is the audience? Authoritative websites, blogs and networks Forums, Classifieds Collaboration karma: Digg, Reddit, StackExchange Vertical classifieds Twitter followers Facebook fans
SEO: Search engine optimization Indexability, keyword density but also usability Internal factors: technical requisites (speed and html) Internal factors: content (original, fresh and relevant) and links External factors: incoming links
SEM: Search engine marketing Ads from Google, Facebook, Twitter, Linkedin, etc. Experiments: keyword analysis Experiments: budget for clicks Experiments: bouncing rate Experiments: conversion rate
Who is who @twitter?
Thanks! :-)

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Content curation for Online Marketing

  • 1. Content curation for online marketing A lecture/talk by Nando Quintana May 8th, Friday
  • 2. Relevance: from advertising to information Paper ads: Newspapers, magazines Internet Banners Hyper-targeting, Facebook Ads, Google Ads Vertical classifieds Google maps
  • 3. Impact: from faith to metrics EGM or even nothing Google Analytics Click tracking Real time Analytics
  • 4. Presence: from contact to online transactions Yellow pages, google maps, facebook places, foursquare, etc. Facebook pages Corporate website Corporate blog Ecommerce Extra: authoritative blog Extra: custom web tool or application
  • 5. Reputation: where is the conversation? To be or not to be online Reputation radar Client attendance, facebook, twitter, whatsapp Guerrilla marketing
  • 6. Where is the audience? Authoritative websites, blogs and networks Forums, Classifieds Collaboration karma: Digg, Reddit, StackExchange Vertical classifieds Twitter followers Facebook fans
  • 7. SEO: Search engine optimization Indexability, keyword density but also usability Internal factors: technical requisites (speed and html) Internal factors: content (original, fresh and relevant) and links External factors: incoming links
  • 8. SEM: Search engine marketing Ads from Google, Facebook, Twitter, Linkedin, etc. Experiments: keyword analysis Experiments: budget for clicks Experiments: bouncing rate Experiments: conversion rate
  • 9. Who is who @twitter?