Shoppingmoney.in is launching an integrated online product and service delivery platform in India using a franchise business model. It will offer a wide range of products across various categories as well as services like bill payments, travel, and insurance. Shoppingmoney.in uses a hub-and-spoke model to facilitate smooth delivery. It will use both online and offline marketing strategies including email, social media, business associates, and ATL/BTL activities to promote the platform. Shoppingmoney.in takes a thorough vetting process to recruit new agents which includes document verification, physical verification of locations, and training.