Digital Marketing Services In Delhi-NCR

5/24/2016
Office
2156, Sector 16-A, Vasundhara,
Ghaziabad
Phone - +91 120 426 1400
Email – info@searchmarkup.com
www.searchmarkup.com
Digital Marketing Services | Sonu Pandey
SEARCH
MARKUP
DIGITAL
MARKETING
SERVICE BROCHURE

Office: 2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India, Tel- +91 120 426
1400, Cell +91 783 848 5390, Web: http://searchmarkup.com, Email: info@searchmarkup.com1
Table of Contents
Digital campaign......................................................................................................................................4
Aim and objectives..................................................................................................................................4
Expected results......................................................................................................................................4
Your website ...........................................................................................................................................4
Marketplace............................................................................................................................................4
Organic search (SEO)...............................................................................................................................6
Why you need it......................................................................................................................................6
Technical SEO..........................................................................................................................................6
Local SEO.................................................................................................................................................7
Increased online brand visibility .............................................................................................................8
1. Everything Starts with a Conversation............................................................................................8
2. Planning, analysis and implementation..........................................................................................8
3. Optimization ...................................................................................................................................9
4. Digital marketing strategy and reporting........................................................................................9
Digital marketing strategy- creating your brand’s holistic digital strategy...........................................10
 Digital Marketing Strategy ............................................................................................................11
 Search Engine Optimization..........................................................................................................11
 Social Media Marketing ................................................................................................................11
 Pay Per Click..................................................................................................................................11
 Display Advertising / Retargeting .................................................................................................11
Advantage of using Google adwords ....................................................................................................14
Generate website traffic instantly ........................................................................................................15
Targeted digital marketing....................................................................................................................15
Retargeting............................................................................................................................................15
Social media management and monitoring- creating a conversation with your target market ..........16
Better user experience and brand management..................................................................................16
Reach us and Plan your Project ............................................................................................................17

About US
We at Search Markup Digital Marketing create integrated digital
campaigns and long term strategies to help you build connections in
the digital world. We use the latest technology, innovative digital
marketing solutions and dedication to deliver a beautiful product
which functions as per your specifications.
Why we are different
We don’t believe in selling you unnecessary things and whatever doesn’t work
for you isn’t sold to you. We keep your interests in mind while providing bespoke
digital sizes for all businesses.
Our work process
We don’t hire outsiders for our work. We carefully plan, analyze and test our
products to give you a unique and engaging solutions. We find out all we can
about your audience, competitors and accordingly create a plan and a bespoke
strategy.
Shaping your business for the future
As consumer behavior always changes, it’s imperative that we monitor
the present market conditions, your consumers and competitors and
use the latest technologies to create a rich and engaging user
experience while shaping your business for tomorrow.

Advantages of digital marketing
We personalize your digital marketing campaign so that it eventually leads to an
increase in website traffic and revenue. Unlike traditional marketing, digital
marketing lets you track each click made and measure every conversion
generated.
A strong organic search strategy helps reduce your marketing costs, improving
your brand visibility helps increase conversions using paid advertisements or
sending out beautifully designed email campaigns to targeted customers. As
increased web traffic increases your revenue and sales, it’s important you
maintain a strong digital marketing campaign using link-attracting unique and
relevant content.
Experience digital growth
As each business and customer is unique
with different needs and requirements, we
create a bespoke digital strategy befitting
your business and customers. As 40% of the
world uses the internet, businesses have to
develop strategies befitting the future.
While it’s still popular buying desktops than
mobiles, mobiles do have an important role in
the buying process.

As about 46% of UK consumers use their mobile for research purposes,
organizations without mobile-adapting websites risk not being found on the
desktop and delivering consumers to a competitor’s brand.
Our digital marketing approach
Digital campaign
Our digital approach evaluates the
present marketplace conditions, learns
more about market interaction and
finds out more about the consumers’
buying process to structure your aim
and objectives. We use creativity and
analyze user experience to ensure your
digital campaign focuses on achievable goals. As search engines and consumers
interpret websites, the campaign will take these factors into consideration.
Aim and objectives
We will analyze your business aim and objectives to collaborate it with your
desired online activities.
Expected results
Our campaigns lead to increased online brand visibility and website traffic,
higher conversions and better keyword rankings.
Your website
Your website content, color scheme, speed and functionally of your website
influences your target audience. We accordingly align your website with your
brand and the search engines’ interpretation of your website.
Marketplace
We carefully consider how your customers interact online, how your target
market finds your website and how big your potential customer base is.

Let’s talk about the project you have in
mind!
We are more than eager to listen to your ideas as having a
unique strategy without any compromise on accessibility and
usability are vital for strong online marketing strategies.
Start My Project

STARTING THE PROJECT
Organic search (SEO)
Organic search (SEO) involves improving
website visibility through the search results
of popular search engines like Google,
Yahoo and Bing. The concept has changed
over the years, and today emphasizes on
creating and promoting factual and unique
content the users require to help improve
your search rankings. As natural link-
building is also a part, you’ll miss out if you
can’t attract high quality links to your
website.
Why you need it
You will not receive any traffic if your consumer can’t find your website. Without
traffic, you end up without any return on investment, sales, enquiries or
conversions. Only relevant traffic targeted to specific landing pages to sell
specific products or services leads to a successful return on investment. With
organic search, you have the advantage of building online brand awareness,
trust and love so that you are considered an authority in your industry.
Technical SEO
This involves an in-depth audit of your
website to ensure there are no
technical drawbacks hindering your
website performance. You end up
with a collection of proposed
recommendations which shape your
SEO aims and objectives.
Our in-house team or a third-party development team ensures the amendments
are correctly implemented. On-page audits ensure your website is built based
on SEO industry standards and a website structure with easily accessible content
to search engines.

Our experienced Glasgow SEO consultants will ensure your practices are not
limited to the crawling activities of search engines and there’s nothing in your
website that Google or other search engines will consider against their
guidelines.
They check everything on your site using a structured SEO audit system which is
cross-checked against the wider community’s best practices to ensure your
business website receives the latest advice and recommendations.
Contact Search Markup Digital Marketing if you have any questions about your
website’s technical aspects or potential drawbacks as it’s the only Glasgow SEO
company which can arrange an in-depth technical SEO audit.
Local SEO
Local SEO concentrates on using a measured and geographically targeted
strategy to attract new visitors to your website through local search result
optimization. You need a local SEO each strategy to target your local
marketplace and to send the right message to the right people. This is an
important strategy for local businesses to drive local trade enquiries.

Increased online brand visibility
Various SEO strategies help increase your website’s online visibility. The best is
writing 100 unique and high-quality content and promoting factual information
for your visitors. Other strategies include building links to relevant and high
quality websites of your industry, including your website to Google My Business,
formatting your website’s technical code, correct use of keywords and headers
and creating SEO-friendly URLs.
Tools like Google analytics help you monitor your business to improve
conversion rates which is important for marketing ecommerce websites. As SEO
is not appropriate for all websites, there are other effective Internet marketing
strategies to use like paid advertising through pay per click (PPC) campaigns.
As search engines always tweak and change their algorithms, this leads to
changes in the websites’ average search result positions. As there were more
than 500 algorithm tweaks and updates in 2010, businesses should follow
Google’s guidelines to ensure they use a white-hat strategy all the time.
How we work
Careful Execution and Planning Results in
Effective Project Management
1. Everything Starts with a Conversation
We believe that effective project management is a consequence of careful
planning and execution and that everything starts with a conversation wherein
we understand your needs and requirements. This helps us develop a vision of
your project.
2. Planning, analysis and implementation
We here reach a project structure and plan what has to be achieved in the
defined time-scales by taking a good look at your business, industry and
competitors. After planning everything, we put the plan into action to find out
which strategy works best.

3. Optimization
Your project requires continuous optimization to increase conversions and meet
your aims and objectives.
4. Digital marketing strategy and reporting
We can promote your idea and started generating sales/enquiries once your
website or mobile app is optimized. We then give monthly deep insights and
analysis about your website and mobile app analytics which can be compared to
give a deeper insight on the progress of your project.
Which matrices will we improve?

Digital marketing strategy- creating your brand’s holistic digital strategy
We use tested and proven techniques to create an innovative digital marketing
strategy to generate qualified traffic to your website and become an authority
in your industry.
We analyze and learn all about your business environment and competitors so
that we can act better and understand your audience needs. This helps us plan
our next steps to show you what we can achieve. We thus achieve what we had
set out to by using a structured approach of planning, research, implementation,
testing and optimization.
As digital marketing campaigns work best with unique and engaging content, we
suggest using an intuitive approach which not only reaches your brand ethos but
also promotes it in a stunning master-piece. We display your brands, integrity,
values and trust in our campaigns promoting your products or services.
Our digital campaigns bring together every digital channel to boost your cash
flow, increase efficiency and capture relevant data to create a visually stunning
end product all in a matter of months.

Our Services
 Digital Marketing Strategy
 Search Engine Optimization
 Social Media Marketing
 Pay Per Click
 Display Advertising / Retargeting

Digital Marketing Strategy
Craft an innovative digital marketing strategy using tested and proven
techniques which drive qualified traffic to your website. Rise above competition
and become an authority in your industry.
Firstly, we will analyse and research your business environment and
competitors. We can then act more efficiently and understand exactly what your
audience want. This provides us with the opportunity to plan out our next steps
and show you exactly what we can achieve.
Through a structured approach of research, planning, implementation, testing
and optimization we can achieve exactly what we set out to do.
Digital marketing campaigns work effectively when they are supported by
unique and engaging content. We suggest an intuitive approach which not only
delves into your brand’s ethos, but promotes it in a stunning design master-
piece.
Our campaigns display your brand’s values, integrity and trust while promoting
your products or services. Overall, our digital campaigns should bring together
every digital channel.
Benefit from increased efficiency, boost your cash flow and capture relevant
data while creating a visually stunning end product.
We are able to create a bespoke strategy for you in a matter of months.
Search Engine Optimization
 Search engine submissions
 High-quality directory submission
 Website audits
 Keyword research
 Search engine content writing
 Article creation
 Local & global search placement

 Keyword ranking reports
 Visitor traffic reports
 Page title & meta description optimization
 SERP snippet optimization
 Video & image optimization
 Website information architecture
 Social media marketing
 Link-building strategy & implementation
 Online reputation management
 E-commerce store optimization
 Blogging strategy
Social Media Marketing
Social media management is all about creating
a conversation, listening and engaging with
your audience on various social media
channels. In turn this will create trust in the
consumer’s mind and your product may be
perceived positively.
The more your customers are exposed to your
brand, through various channels, the more
likely they are to respond to your status
updates, read information related to your company and become brand
advocates.
Social media is now seen as a highly efficient customer service management
strategy as the majority of consumers now take to the internet to express their
opinions of products and services. Social media monitoring and management
can protect your brand’s values, trust and loyalty.

Pay Per Click
We provide a variety of digital marketing solutions which can not only increase
website traffic, but also the revenue which is generated from your online shop.
Google Adwords is a cost-effective, targeted method of driving the right
customer, at the perfect time to your
website’s landing page. This type of paid
advertising works on a cost-per-click model,
whereby you pay Google a specific amount
of money per web visitor.
The price you pay varies based on the
keywords which you wish to target. The cost-
per-click varies on many factors, such as marketplace competition. Once you
start advertising your adverts are entered into an auction.
The more relevant and well-written your adverts perform, the less you end up
paying and your adverts will be better positioned. Usually this results in a high
click-through-rate and increased volume of clicks.
Relevant and well written adverts appear prominently on Google’s search
results page. Your adverts are rated by Google and assigned a value. How
relevant your advert is deemed depends on how well you have written your
advert and how relevant the landing page is to your advert.
Advantage of using Google adwords
Targeted means to drive relevant traffic to your website
- Tracked reporting for website conversions
- Reduced monetary risk involved as you only pay for what traffic you
receive
- Easy to manage, setup or pause
- Helps increase prominence in Google’s search results page

Generate website traffic instantly
This form of paid advertising can generate
qualified traffic straight away. If you have
enough budget and achieve a top placement
potential customers will see your advert.
When consumers are searching for the keyword
terms on which you are biding and you have placed a well-written advert, you
will start to get clicks the second the advert is matched.
Google Adwords advertising is also very agile. Organic search engine marketing
or other forms of advertising may take weeks or months to achieve website
traffic.
With Google Adwords you can adjust your target audience in minutes.
Therefore, by being able to adjust your pay per click campaigns instantly, means
you can change direction efficiently.
Display Advertising / Retargeting
A challenge which many businesses can be faced with is how to accurately
reach their target market in a cost-effective and timely manner. We can set-up
and manage your display advertising and retargeting campaign, which will
generate more leads and an increase in conversions.
Targeted digital marketing
Display advertising can take various formats, from static banners to video
advertising. The use of rich media attracts website visitors’ attention, so that
they gain interest in the product or service and are compelled to find out
more.
Retargeting
Retargeting or remarketing, as it is commonly known, is central to every digital
marketing strategy. Retargeting uses cookies to serve adverts to visitors that
are interested in your product or services. This is an effective way of capturing

previous visitors. It is a marketing technique which is often employed by E-
commerce businesses to help generate further conversions.
Social media management and monitoring- creating a conversation
with your target market
Social media management involves conversing, listening and engaging with your
audience in various social media channels to help develop trust in the
consumers’ mind and give a positive image of your product.
The more your customers are exposed to your brand through various channels,
the higher the chances of their responding to your status updates, reading
company related information and becoming brand advocates.
Social media is an effective customer service management strategy as many
consumers now use the internet to express their opinions of products and
services. So our social media agency at Glasgow and Edinburgh will help monitor
and manage your brand value, trust and loyalty.
Better user experience and brand management
Social media management improves customer relationships by managing
customer service problems, dealing with customer complaints and engaging
with consumers about brand experience.
Reach out and engage with your target market through social media platforms
while recruiting brand advocates on the way by being proactive and building
relationships with followers by providing them with engaging and interactive
content.

Contact Us
Reach us and Plan your Project
2156, Sector 16A, Vasundhara, Ghaziabad, Uttar Pradesh 201012, India
Telephone: +91-120-426-1400
Mobile: +91-783-848-5390
Email: info@searchmarkup.com
sales@searchmarkup.com
support@searchmarkup.com
Website: www.searchmarkup.com

Search Markup Digital Marketing
2156, Sector 16A, Vasundhara,
Ghaziabad, Uttar Pradesh
Pincode - 201012, India,
Telephone- +91 120 426 1400, Cell +91 783 848 5390,
Web: http://searchmarkup.com,
Email: info@searchmarkup.com

Digital Marketing Services In Delhi-NCR

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to Digital Marketing Services In Delhi-NCR

Similar to Digital Marketing Services In Delhi-NCR (20)

Recently uploaded

Recently uploaded (20)

Digital Marketing Services In Delhi-NCR