Online event marketing: Why it makes sense for your faith-based organization
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The document discusses how event marketing through Constant Contact can help religious organizations overcome challenges like declining membership and increase engagement. It describes tools for promoting events through email, social media and an online calendar. These tools can help organizations strengthen relationships, attract new members, fundraise, coordinate volunteers and manage events more easily.
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Online event marketing: Why it makes sense for your faith-based organization
- 10. Complement how you promote today Event Marketing complements your current communications Share to social feature to increase email reach with little extra effort and no additional cost. Copyright © 2010 Constant Contact, Inc. How do you know it goes viral? Measure through Social Stats. Today’s outreach Complement Take to next level Bulletin Board Event homepage with unlimited information Share in Social Media and sign up for future notices –Join My mailing list Direct mail Reduce cost and time with Email Invitations and reminders Live beyond the inbox social share bar Monthly paper calendar Monthly calendar online of all upcoming events in one place Link calendar to facebook or other social media places Email Enhance email by getting commitment through registration Let invites grow the buzz around your events. Email goes viral and increase involvement
- 15. Tweet your event and watch how your followers retweet the details. Do not forget to ask them to retweet, asking and saying “Please” really does work. Tweet an Event Reach prospective attendees beyond your email list. 1 3 2 Copyright © 2010 Constant Contact, Inc.
- 16. Share an Event Get more attendees by sharing the event on Facebook… The Facebook post can contain a custom message to encourage attendance and will include a link to register. 1 2 3 Copyright © 2010 Constant Contact, Inc.
- 17. Social Media Promotion made easy … and then registrants share the event information. Once registered, attendees can spread the word about the event by sharing on Facebook or Twitter. Copyright © 2010 Constant Contact, Inc.
- 19. Ease the burden of event management Event management made easy by managing your registrations and follow up in one place Copyright © 2010 Constant Contact, Inc. Keep registration open online, even when you’re not. Manual Management Event Marketing Many volunteers with different lists of parishioners means time consuming manual list management One place for church volunteers to manage with access from anywhere Church volunteers can only take registration during office hours Parishioners or volunteers sign up to help using 24/7 self-serve online registration Fax, postal mail, and “reply if you’re coming” email registration time consuming Online registration with automatic list management Manual attendee data entry causes cumbersome tracking and reporting Efficient online tracking and reporting that’s automated Guessing what people want from the event? Custom Data lets you know
- 23. Get started today Questions? You have a consultant here to help at 1-855-816-6508 http://www.constantcontact.com/rel201004 Click Here to get started and get the guide: Copyright © 2010 Constant Contact, Inc.
- 24. Copyright © 2010 Constant Contact, Inc. Follow Event Marketing on Social Media On Twitter: @ctctevent Facebook: http://www.facebook.com/ctcteventmarketing
Editor's Notes
- Talking Points: Discuss an overview of the presentation addressing challenges and benefits
- Talking Points: Regular attendance is suffering, but use Event Marketing to remind members of the services offered. Also provide information about special events to promote growing membership. Events are meant to be fun and provide a sense of fellowship.
- Talking Points: With each event comes an opportunity for greater connection and better relationships. To spread the Word, they must be educated in the Word and be excited to share that Word with others. Greater attendance provides more enthusiasm for sharing what they have learned.
- Talking Points: Community support and outreach shows a commitment on the part of the congregation to help in any way that they can. Using invitations to promote the fundraiser and using the event homepage to showcase the cause. Update the event homepage to show the community how much support has been raised and how much may still be needed, or how else support can be given.
- Talking Points: Activism through volunteers. Communicate more quickly to volunteers and capture their commitment to better plan all activities. Offer assistance and give volunteers an opportunity to contribute to the church or to the community. Provide the resources or services needed by the community.
- Talking Points: Highlight the limitless information options. Calendar online provides links to each activity and a homepage for additional information and a link to register. In today’s economy, paper is getting more expensive, but sending invitations and follow up email is less expensive. Using event homepages, more information can be provided. More information for less money. And, in today’s world using technology to reach a younger audience, younger members of the congregation.
- Talking Points: Customizable registration page. Guest registration feature.
- Talking Points: Increase efficiency and eliminate redundancy by having all information about who has registered in one place accessible by anyone. Rather than having many people coordinate have one person and an assistant take care of registration and reporting. No more losing lists or questioning if someone is registered or not.
- Talking Points: In summary, Event Marketing complements traditional communication and makes managing registration and tracking attendance simple. By doing so, you can solve the reduction in membership numbers, better connect with your members to strengthen relationships, easily promote and capture the commitment of volunteers to provide needed resources and support in the community.