The document outlines the six main steps for event marketing: 1) setting up the event details, 2) promoting the event through various channels, 3) specific social media promotion tactics, 4) tracking registrations and progress, 5) running the event with check-ins and live updates, and 6) following up after the event with surveys, archived materials, and reminders of future events. Each step provides sub-bullets of specific actions to take within that step for effective event marketing from start to finish.