Prudential First is an educational staffing company based in Istanbul, Turkey that connects teachers with educational institutions. They use a cloud-based "Filter & Match" technology to streamline the hiring process by only forwarding suitable candidates to schools. The company was founded in 2017 and has since signed contracts with several schools in Turkey worth between $15,000 to $129,000. Prudential First aims to expand its operations globally and upgrade its technology to better serve teachers and schools worldwide.

1. 1
Tinder of Recruitment
A simple & scientific approach to hiring the suitable candidate
Prudential First Eğitim ve Danışmanlık, A.Ş.
Sheraton Varyap Meridian Business Center, I Blok, Kat:10, Ofis No:142
Mor Sümbül Sokağı No. 1, Barbaros Mahallesi Ataşehir – 34746,
İstanbul – Türkiye
T: +90 216 251 12 49
F: +90 216 251 08 32
E: invest@prudentialfirst.com
prudentialfirst.com/invest

2. Core Team
Full – Stack Developer
Shan
Fatih Zeynep
Graphics Designer & Website Content Editor
Prudentialfirst.com
Founder & CEO
Narmin Aksel
Customer Service Digital Marketing & Social Media Manager
Sibel
Education Consultant

3. Traction
Jan 2017
MEF Schools
Feb 2017
Ted Istanbul Vakfı
Apr 2017
NUN Vakfı Okulları
Jun 2017
Ibn Haldun University
Annual Contract Signed for Placement of teachers
Contracts range from $15,000 to $129,000 depending on schools and requirements
Prudentialfirst.com

4. ClientsPrudentialfirst.com

5. Market Size
5
Recruitment
Industry
Teachers
Worldwide Registered
Educational
Institutions
Globally
Academic
Staffing
Market
$400 Billion
$68.9 Million
875,000
$39 Billion
Prudentialfirst.com
Estimated figures according to IBISWorld report

6. Problems & Solutions
1) Selecting the suitable candidates from thousands of applicants
2) Speed of hiring
3) Influx of ineffective recruiters/companies since 2014
4) Exclusivity and retention of candidates for the following year
Problems Faced
1. Prudential First Cloud based “Filter & Match” patent pending technology streamlines the candidates and only forwards
Matched candidates to school.
2. With our Talent pipeline approach started in 2015, we’ve have candidates ready & available to start on a short notice.
3. We bring a personal touch to hiring with our experienced hiring consultants that come from teaching background. Our
retention of candidates for following year is at 90%. Industry’s highest. The number could be even higher if we expand our
recruitment across the globe.
4. We only offer position with schools that have an excellent reputation towards their educators. Job seeking candidates
return to us for following year contract. We have been growing with references.
Solutions
Prudentialfirst.com

7. 3 Major Improvements
2 3
1
School Contracts
• Increase school contracts
• Sign up schools all over the world
• Increase job postings / revenues
Step 1
• Make the website userfriendly for teachers and schools
• Implement patent pending "Filter & Match" Technology
Step 2
• A teacher for every student
• A simple sign up app to connect teachers and students in real time
Step 3
Overhaul Website Launch App
Prudentialfirst.com

8. Revenue Model
Educators
Basic Members - Free
Premium Members - $89
Platinum Members - $299
Educational
Institutions
Basic Sign up - Free
*Yearly Access Membership
$2500 - $12,500
**Hiring Fees: $2000/Teacher
$3000/Admin Staff
***Job Posting Fee
$150 - $599
Prudentialfirst.com
*Depending on number of student enrolled
**Fees collected upon successful contract
***Depending on number of jobs posted

9. Our Success Formula
Coming from teaching background we understand
the needs of educator and institution alike
Consultation with legal documentation,
work permits, & contracts
Satisfied clients with filled positions and
excited applicants with their new jobs
Educated and experienced team
ready to take on a challenge
We save clients money by finding
and retaining excellent candidates
Our Patent Pending Cloud based “Filter & Match”
technology saves clients time and financial resources
Prudentialfirst.com

10. Marketing Strategies
01
02
03
04
Search Engine Marketing
• Search Advertise
• Display Advertise
• Video Ads
E-mail Marketing
• Weekly e-mail to new users
• Offer knowledge about securing better jobs to candidates
• Newsletter to schools about hiring candidates
Hire a Sales Team Worldwide
Each country would have a sales person selling our services to schools
by visiting schools and meeting with H.R.
Social Media Marketing
• Target private & language schools on Facebook, Twitter, Linked-in
• Post on blogs to help teachers find better jobs & schools to find
qualified teachers
• Facebook & Linked-in Advertise
• Sharing videos at Youtube, Facebook & Linked-in
06
07
Advertise in Education Magazine
Participate in Education Fairs
08 Hire a Strong PR Agent
09 Educational Events Locally
& Worldwide
Prudentialfirst.com
05 Search Engine Optimization
• Keyword, Url, Description etc. optimization of website
• Publish many articles on weekly basis (Blog)
• Write articles on various websites
• Buying backlinks from leading websites

11. Utilization of Funds
*Based on $500,000 investment
25%
40%
15%
12%
8%
Office Expence
Technology Upgrade
New Hires
Sales & Marketing
Salaries & Benefits
Branding, Education Fairs, PR Campaigns
Prudentialfirst.com

12. Competition
Most online recruitment firms are broad spectrum agencies. They do not focus only on educational staffing. With hundreds
and thousands of positions they are not able to focus on criteria needed to select a qualified teaching candidate.
There are a few that focus on Educational staffing but are either limited to their home country and do not have a known
international presence.
A few have known international presence such as teachaway, seriousteacher, joyjobs, eslfocus, englishjobsturkey. However,
they are focused on only English teaching jobs while ignoring other subjects and are mostly a job posting board. They do not
have a service like ours where a cloud based “Filter & Match” technology is used to send only suitable candidates to schools.
We are way ahead of the competition with the upcoming addition of our cloud based “Filter & Match” technology
streamlining the hiring process for schools and making it easier for applicants to apply for only jobs that they are qualified
and a suitable candidate for.
We aim to expand our physical presence in Turkey to all cities and expand our digital presence all over the world by having
the most user-friendly experience for teachers and having an effective streamline hiring process for schools.
Prudentialfirst.com

13. Exit Strategy
Acquisition
• Raise funds to acquire 8-10 top
educational recruitment
companies and streamline data
across to become one company
• 3-4 years plan
• Getting acquired might also be an
option
IPO
• 5-6 years
• Go public
Prudentialfirst.com
We’re focused on business growth with more school contracts and teacher’s subscription profiles. Along those lines, if
we can manage to acquire companies that can benefit our business model then we’ll.

14. Disclaimer
This document (the “Material”) contains selected information pertaining to the business and operations of Prudential First
Eğitim A.Ş. and is being furnished to interested persons solely for use by the recipient in considering their interest in a
possible investment in the Company (the “Transaction”). By virtue of the recipient reviewing the Material, recipent agrees to
be bound to the Company’s confidentiality agreement whether executed or not by or on behalf of the recepient, and the
recepient hereby agrees to the terms and conditions of such confidentially agreement in respect of all information contained
herein and as may be provided herewith. This Material remains the property of the Company and the recepient agrees to
return Material to the Company upon its request. This Material does not constitute an offer or invitation for the sale or
purchase of any securities of the Company in any jurisdiction in which such offer or invitation is not permitted. Neither the
Transaction nor any part thereof has been registered or qualified under any federal or state securities or ther laws.
No representation or warranty, express or implied, is or will be made, and no responsibility or liability is or will be accepted,
by the Company, or by any of its respective officers, directors, employees or agents as to the accuracy or completeness of this
Material or any other written or oral information provided to any interested party. Only those particular representations and
warranties that may be made in a definitive agreement for the Transaction when and if it is finally executed, and subject to
such limitations and qualifications, shall have any legal effect.
This Material may contain statements concerning projections, estimates, prospects, returns and performance and may
contain future forward-looking statements about the Company’s future plans, strategies, objectives, goals and expectations.
Such statements reflect various assumptions of management that may or may not prove to be correct or that may change in
the future. As a result, actual results may differ materially from such statements. The Company makes no representation or
warranty, express or implied, and no assurance can be given that the Company can or will attain such results.
Prudentialfirst.com