This document discusses the importance of online marketing strategies for businesses. It explains that having a website alone is not enough, and that internet marketing is needed to generate traffic and leads. Various online marketing tactics are described such as search engine optimization, pay-per-click advertising, social media marketing, email marketing, mobile marketing, blogging, and online reputation management. The key message is that an integrated online marketing approach using multiple channels is important for businesses to effectively compete in today's digital environment.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
This is a rich power point presentations that covers very essential topics like different social media channels, social media for various businesses: B2C and B2B, Measuring social ROI and Content marketing: storytelling in social media.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
Pete Read has a background helping people to get the most from technology. After 20 years working in the corporate environment he started a small IT project that later became a successful business.
Voluntary Action LeicesterShire (VAL) was delighted to welcome Pete to our 2013 Future Focus Conference. Pete's workshop focused on the way in which people use technology has changed and continues to evolve. He looked at the use of social media and marketing, on the world of Pay and Click marketing, and gave attendants a simple process to get started on social media.
While the 2013 Future Focus conference is now over, VAL runs trainings and workshops like Pete's year-round. If you'd like to learn more about training for your organisation, visit www.Valoneline.org.uk.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
This is a rich power point presentations that covers very essential topics like different social media channels, social media for various businesses: B2C and B2B, Measuring social ROI and Content marketing: storytelling in social media.
The document provides an overview of social media and its opportunities for businesses. It discusses how social media has impacted customers and their purchasing decisions. While many businesses want to utilize social media, some lack resources, clear goals, or knowledge. The document then covers various social media platforms like Facebook, Twitter, location-based apps and online deals. It provides best practices for engagement on each platform and content creation. It emphasizes the importance of measurement to define objectives and track key metrics for each social channel.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Do Wealthy People Click? Silversea Cruises Leveraging Digital MediaVivastream
Silversea Cruises presented a digital marketing strategy to target affluent consumers for luxury cruises. Key points included segmenting affluent consumers based on income, net worth, and age. The strategy involved optimizing the website for SEO, implementing a targeted media mix across search, social, display, and email. Initial results showed an increase in leads and a decrease in CPL. Future plans included continuing optimization, addressing younger affluents, leveraging social monitoring, and balancing the media mix for maximum ROI.
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
This document provides information on using public relations strategies for parks and recreation agencies. It discusses how public relations can foster positive image, generate support, gain exposure, and build brand. The document outlines the key components of a successful public relations program, including developing communication strategies, networking, interpreting mission/vision, and implementing public information services. It also discusses using social media like Facebook, LinkedIn, Twitter, blogs, and QR codes for public relations purposes and how they differ from marketing and advertising.
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
Presentation for a project about social media and how it can be used to increase brand community through photo and video sharing, consumer inspired development and consumer generated content, and customer service management.
New media refers to any media that is digitally delivered, including websites, emails, smartphones, and social media. It is interactive and allows people to express themselves online. While new media enables connection and sharing, it can also negatively impact relationships if overused and make it difficult to disconnect from technology. Websites are collections of web pages on a common domain that provide information on a particular topic, while blogs are informal websites that allow users to share opinions and stories on various topics like personal life, business, or specific interests. Both new media forms have become mainstream sources of news and commentary.
This document provides an overview of web marketing strategies presented by Rosey Broderick. It discusses conducting market research to understand target markets and competitors. It emphasizes setting clear business objectives and outlines steps to analyze an existing website, devise an action plan to drive traffic, and measure results. The presentation covers various online marketing tactics like search engine optimization, social media, email marketing, and viral marketing. It provides examples of successful campaigns and encourages developing a measurable strategy to effectively achieve business goals through the web.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
The Role Of Social Media In The OrganizationCharlene Li
This document discusses the impact of social media in organizations and provides guidance on developing an open leadership strategy. It recommends goals that define an open strategy, understanding the benefits of openness using metrics, building trust and managing risk, orchestrating openness through new workflows, finding open leaders, and planning for failures. The key theme is that social media will become as important as air in how organizations engage with customers and stakeholders.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
Role of social media in business organizations and governanceGeethu Rangan
Social media has become an important tool for both business and governance. For businesses, social media allows them to learn about their audiences, target customers more effectively, find new customers, receive instant feedback, improve market intelligence on competitors, increase website traffic and search rankings, share content easily, and build meaningful relationships with customers. For governance, social media enables greater citizen inclusion and participation in governance beyond traditional media, counters misinformation, promotes fundamental human rights like freedom of speech, saves time and money in delivering public services, and provides a feedback mechanism for government policies and performance.
This document provides an overview of strategies for maximizing success on Facebook. It discusses creating social value by focusing on customer needs first. The foundation involves creating consistent branding across locations and growing the community organically and through paid strategies. Content is key to building engagement. Metrics like fan growth, reach, and social-assisted conversions should be monitored. Calls to action, optimized landing pages, and marketing automation can help drive conversions beyond just likes and shares. Common mistakes include a lack of preparation and not meaningfully engaging the target audience.
This document provides an overview of using Facebook advertisements to succeed in business. It discusses how Facebook ads work, the targeting options available, and how to measure success. The key points are:
- Facebook ads allow targeting of users by demographics, interests, behaviors for as little as $1 per day. This can help drive business outcomes like revenue, leads, and lower costs.
- Ads can be self-serve or sponsored. Self-serve ads are lower cost but have smaller budgets while sponsored ads require larger monthly budgets but are managed by Facebook.
- Targeting options provide powerful ways to reach the desired audience like by location, age, gender, education, workplace, interests and more.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
This document provides an overview of social media marketing strategies and case studies for tourism boards and travel companies. It discusses using social media to engage target audiences, generate leads, and influence consumer behavior. Specific strategies highlighted include competitions, becoming an authority in your industry, and viral marketing approaches. Case studies demonstrate how objectives like branding, traffic, lead generation, and user generated content were achieved for clients such as tourism boards in South Africa and Kenya.
The document discusses how social media can be used effectively for B2B lead generation and marketing. It notes that social media allows B2B companies to showcase their expertise, integrate social initiatives into traditional campaigns, and gather information from industry conversations. The top benefits of social media for B2Bs are increasing exposure, traffic, insights, lead generation, loyalty, and reducing marketing expenditures. Common social media channels and tools are also discussed, as well as strategies for setting objectives, creating a social media plan, and measuring success.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
The document outlines 7 steps for developing a community manager for social and mobile media strategies:
1) Admit the importance of social media and community building.
2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy.
3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality.
4) Establish the duties and responsibilities of the community manager role and supporting teams.
5) Create perspective by filtering social media technologies and audiences.
6) Establish metrics to measure community engagement and success.
7) Think innovatively about how to leverage community input and speed of communication.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
The document provides an overview of online and digital marketing topics including content marketing, email marketing, and social media. It discusses content marketing strategies like blogs, videos and rich media. It covers best practices for email marketing such as compiling a database and analyzing success. For social media, it examines platforms like Facebook, Twitter, LinkedIn and Google+, and why they are effective for different types of businesses. It also addresses myths and facts about social media engagement.
The future of marketing and advertisingRebekahDower
The document discusses the future of marketing and advertising. It notes that the internet will play a central role, allowing marketing to reach massive audiences more cheaply than traditional methods. Viral marketing through social media will be important where word-of-mouth and user opinions spread brand messages without direct costs. Challenges include getting corporations to change their mindsets and counterfeiting online, though social media sites work to filter inappropriate ads.
Do Wealthy People Click? Silversea Cruises Leveraging Digital MediaVivastream
Silversea Cruises presented a digital marketing strategy to target affluent consumers for luxury cruises. Key points included segmenting affluent consumers based on income, net worth, and age. The strategy involved optimizing the website for SEO, implementing a targeted media mix across search, social, display, and email. Initial results showed an increase in leads and a decrease in CPL. Future plans included continuing optimization, addressing younger affluents, leveraging social monitoring, and balancing the media mix for maximum ROI.
Presentation looking at the intersection of Social Media, New Media and PR that come together to create "New PR" and what it means for the Nonprofit sector.
This document provides information on using public relations strategies for parks and recreation agencies. It discusses how public relations can foster positive image, generate support, gain exposure, and build brand. The document outlines the key components of a successful public relations program, including developing communication strategies, networking, interpreting mission/vision, and implementing public information services. It also discusses using social media like Facebook, LinkedIn, Twitter, blogs, and QR codes for public relations purposes and how they differ from marketing and advertising.
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
Presentation for a project about social media and how it can be used to increase brand community through photo and video sharing, consumer inspired development and consumer generated content, and customer service management.
New media refers to any media that is digitally delivered, including websites, emails, smartphones, and social media. It is interactive and allows people to express themselves online. While new media enables connection and sharing, it can also negatively impact relationships if overused and make it difficult to disconnect from technology. Websites are collections of web pages on a common domain that provide information on a particular topic, while blogs are informal websites that allow users to share opinions and stories on various topics like personal life, business, or specific interests. Both new media forms have become mainstream sources of news and commentary.
This document provides an overview of web marketing strategies presented by Rosey Broderick. It discusses conducting market research to understand target markets and competitors. It emphasizes setting clear business objectives and outlines steps to analyze an existing website, devise an action plan to drive traffic, and measure results. The presentation covers various online marketing tactics like search engine optimization, social media, email marketing, and viral marketing. It provides examples of successful campaigns and encourages developing a measurable strategy to effectively achieve business goals through the web.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
The Role Of Social Media In The OrganizationCharlene Li
This document discusses the impact of social media in organizations and provides guidance on developing an open leadership strategy. It recommends goals that define an open strategy, understanding the benefits of openness using metrics, building trust and managing risk, orchestrating openness through new workflows, finding open leaders, and planning for failures. The key theme is that social media will become as important as air in how organizations engage with customers and stakeholders.
The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
Role of social media in business organizations and governanceGeethu Rangan
Social media has become an important tool for both business and governance. For businesses, social media allows them to learn about their audiences, target customers more effectively, find new customers, receive instant feedback, improve market intelligence on competitors, increase website traffic and search rankings, share content easily, and build meaningful relationships with customers. For governance, social media enables greater citizen inclusion and participation in governance beyond traditional media, counters misinformation, promotes fundamental human rights like freedom of speech, saves time and money in delivering public services, and provides a feedback mechanism for government policies and performance.
This document provides an overview of strategies for maximizing success on Facebook. It discusses creating social value by focusing on customer needs first. The foundation involves creating consistent branding across locations and growing the community organically and through paid strategies. Content is key to building engagement. Metrics like fan growth, reach, and social-assisted conversions should be monitored. Calls to action, optimized landing pages, and marketing automation can help drive conversions beyond just likes and shares. Common mistakes include a lack of preparation and not meaningfully engaging the target audience.
This document provides an overview of using Facebook advertisements to succeed in business. It discusses how Facebook ads work, the targeting options available, and how to measure success. The key points are:
- Facebook ads allow targeting of users by demographics, interests, behaviors for as little as $1 per day. This can help drive business outcomes like revenue, leads, and lower costs.
- Ads can be self-serve or sponsored. Self-serve ads are lower cost but have smaller budgets while sponsored ads require larger monthly budgets but are managed by Facebook.
- Targeting options provide powerful ways to reach the desired audience like by location, age, gender, education, workplace, interests and more.
Social media strategy to win elections by simplify360Social Samosa
The presentation is the hands on training for using Social Media in Politics. It is specifically targeted towards using Social Media targeting Indian Assembly Elections 2014.
This document provides an overview of social media marketing strategies and case studies for tourism boards and travel companies. It discusses using social media to engage target audiences, generate leads, and influence consumer behavior. Specific strategies highlighted include competitions, becoming an authority in your industry, and viral marketing approaches. Case studies demonstrate how objectives like branding, traffic, lead generation, and user generated content were achieved for clients such as tourism boards in South Africa and Kenya.
The document discusses how social media can be used effectively for B2B lead generation and marketing. It notes that social media allows B2B companies to showcase their expertise, integrate social initiatives into traditional campaigns, and gather information from industry conversations. The top benefits of social media for B2Bs are increasing exposure, traffic, insights, lead generation, loyalty, and reducing marketing expenditures. Common social media channels and tools are also discussed, as well as strategies for setting objectives, creating a social media plan, and measuring success.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
The document outlines 7 steps for developing a community manager for social and mobile media strategies:
1) Admit the importance of social media and community building.
2) Develop a brand community strategy by identifying goals, benefits, and using models to guide strategy.
3) Dedicate proper staffing resources including hiring a community manager with the right skills and personality.
4) Establish the duties and responsibilities of the community manager role and supporting teams.
5) Create perspective by filtering social media technologies and audiences.
6) Establish metrics to measure community engagement and success.
7) Think innovatively about how to leverage community input and speed of communication.
How Social Media has changed the landscape of public relationsTracy Imm
This document discusses how social media has changed public relations and communications. It provides an overview of public relations before social media, the explosive growth of social media usage, myths and truths about social media marketing, how brands now converse with audiences, and what skills are needed for today's PR practitioners. It emphasizes the need for PR professionals to have expertise in using technology and social media, as well as an understanding of business principles and integrated communications strategies.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
The document provides an overview of online and digital marketing topics including content marketing, email marketing, and social media. It discusses content marketing strategies like blogs, videos and rich media. It covers best practices for email marketing such as compiling a database and analyzing success. For social media, it examines platforms like Facebook, Twitter, LinkedIn and Google+, and why they are effective for different types of businesses. It also addresses myths and facts about social media engagement.
The future of marketing and advertisingRebekahDower
The document discusses the future of marketing and advertising. It notes that the internet will play a central role, allowing marketing to reach massive audiences more cheaply than traditional methods. Viral marketing through social media will be important where word-of-mouth and user opinions spread brand messages without direct costs. Challenges include getting corporations to change their mindsets and counterfeiting online, though social media sites work to filter inappropriate ads.
Using social media_to_launch_your_campaign_or_Women Online
The document discusses how to use social media to launch a campaign or organization by first establishing a clear brand and message, and then translating that brand across various social media platforms and channels in a strategic way. It emphasizes that social media is just a tool to support larger goals, and that a strong, memorable brand is crucial. Finally, it provides tips on using specific social media like websites, search, email, mobile, and social networks to engage supporters and spread your message.
This document discusses various aspects of online marketing including definitions, methods, channels, strategies and the future of online marketing. It defines online marketing as marketing products or services over the internet using creative and technical aspects. Some key online marketing channels mentioned are email marketing, blogging, pay per click advertising and social media marketing. The document also discusses the AIDA model of online marketing and lists top marketing companies in India. It outlines advantages and disadvantages of online marketing as well as challenges faced in online marketing in India.
Social media project presentation which is used to present in your classes du...AshishChauhan73383
Social media marketing refers to using social media platforms to market a company's products and services. It allows companies to engage with existing customers and reach new customers while promoting their brand. Key aspects of a social media marketing strategy include setting goals, creating a publishing plan, monitoring engagement, analyzing results, and advertising. Mobile social media marketing capitalizes on people's increasing use of social media on mobile devices and allows marketers to target customers based on demographics.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
Digital and Social Media Marketing-Samuel Ashley.pptxSamuelAshley4
This document discusses digital and social media marketing. It first defines digital marketing as online activities like social media, websites, blogging, and SEO. It then outlines objectives for digital media using the 4E framework: excite customers, educate customers, let customers experience the product, and engage customers. Next, it presents the 7C online marketing framework including core goals, context, content, community, communication, commerce, and connection. The document continues discussing engaging customers on social media and how the information, connected, network, dynamic, and timeliness effects influence engagement. It also notes the importance of mobile marketing and different app models. Finally, it briefly introduces influencer marketing and different types of influencers.
Social media marketing refers to the process of gaining traffic or attention through social media sites. It is a powerful way for businesses of all sizes to reach prospects and customers. The key aspects of social media marketing include determining goals, evaluating resources, knowing your audience, creating engaging content, integrating marketing efforts, and focusing on quality over quantity. Popular social media platforms for marketing include Facebook, Instagram, and YouTube. Facebook marketing in particular allows businesses to specifically target customers and drive traffic.
This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.
Social Marketing in the Banking and Financial Sector - PACB PresentationTin Cans Unlimited
The document discusses the changing media landscape and the rise of social media marketing for financial institutions. It notes the decline of print advertising and emergence of new technologies and platforms like social media, search engines, and inbound marketing. It then provides details on various social media platforms like Facebook, Twitter, LinkedIn and blogging. It emphasizes the importance of an integrated social media strategy and measuring the success of efforts.
Chapter 3 - Digital marketing: Online, Social, and MobileKarenCastillo643847
Digital marketing encompasses online, social media, and mobile marketing activities. It has revolutionized how companies communicate with customers and is now integral to marketing strategies. Key online marketing activities include website design, blogging, search engine optimization, and utilizing platforms like social media to share content and facilitate interactions between marketers and customers. Traditional marketing alone is no longer sufficient, as digital marketing allows companies to excite, educate, help customers experience products, and give opportunities to engage through approaches like the 4E framework. Firms must understand how to effectively engage customers through listening to them on social media, analyzing data, and developing engagement tactics.
The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research.
And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.
Jim Brady gave a presentation on the state of American journalism. He discussed how print revenue and newspaper readership are declining sharply as consumers move online. Digital revenue is rising but not enough to offset losses. Emerging business models for news organizations include niche websites, non-profits, paywalls, mobile content, and local deals. Brady also covered current trends in journalism like community engagement, social media, curation, multimedia storytelling and database reporting. Engaging communities through crowdsourcing improves news coverage and builds partnerships with readers.
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Integrated marketing communication presentation on how to market your startup...Kartik Mehta
PURPOSE:
FOR BETTERMENT OF INDIA
EXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET CHALLENGE through our website.
EXISITING PROBLEM:
To create awareness for such events, even though people are aware about such campaigns they do not take initiative to participate.
SOLUTION:
So, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
2. An Internet marketing strategy is necessary to effectively compete
in today’s business/political/social environment
Internet Marketing
eMarketing
• Allow you to easily manage individual
or mass communication
• Assist you in managing your Image
• Create and present your identity
• Generate People trust and loyalty
3. I already
have
a web site…
isn’t that
enough?
Internet Marketing is More
Than a Web Site…
• Building a web site is a
great first step
• Internet Marketing is
necessary to generate
buzz and traffic
• Traffic generates
business
• Business brings profits!
4. A Gas Station in the Forest
A web site without effective marketing is like building a gas station in the
middle of a forest!
Marketing Your Web Site
Traditional Marketing
• Television
• Radio
• Newspapers
• Magazines
• Billboards
• Direct Mail
• Word-of-Mouth
Internet Marketing
• Video sharing web sites
• Blogs, Micro-blogs
• Social Networks
• Widgets
• Search Advertising
• Direct Email
• Word-of-mouth
5. ORM
Search Engine
Marketing
Virtual
Seminars
Viral
Marketing
EDMS, SMS
Campaign
Social Media
Marketing
Chat
Blogging
Services
Vision
loyalty of profitable customers
customer centric digital marketing program
Direct Marketing Rich MediaSEO & SMO
Word-of-Mouth Marketing
• People buy products and services from companies they trust
• People are more likely to trust a friend’s recommendation than to trust an
ad
• Positive word-of-mouth increases credibility
6. ORM
Search Engine
Marketing
Virtual
Seminars
Viral
Marketing
EDMS, SMS
Campaign
Social Media
Marketing
Chat
Blogging
Services
Vision
loyalty of profitable customers
customer centric digital marketing program
Direct Marketing Rich MediaSEO & SMO
How Can Social
Media Help You?
• It can connect you with
customers, vendors, and
potential business partners
• Spread the word about your
business
• Increase your credibility and
relevance on the Internet
Where Content is
King…
• Social Media is all about:
– Content Delivery – putting it out there
– Content Visibility – letting some people
see it
– Content Virility – broadcasting it to
EVERYONE!
7. SMM, SMO, OR
M
2.0 ECOSYSTEM
Advergaming, vir
tual events
Microsite, Vlogs &
Podcasts
UGC, Community,
Mashups
Mobile Marketing
SEM, SEO
2.0 ECOSYSTEM
IMPLEMENTATION SCOPE
9. The Social Media Landscape
We do not want to be one among the crowd, we want to be THE ONE.
Our Focus will be on……..
10. Political Image Build Up
Product – Oriented Party
Electoral goal: vote
production mobilization
• Ideological
• Representing social
movement
• Unresponsive to social
change
• Electoral success not an
objective in itself
Sales – Oriented Party
Electoral goal: persuasion
• Ideological
• Intra-organizational choice
of policies, leadership
• Using market
research, advertising, comm
unication techniques to sell
itself, its policies
Market – Oriented Party
Electoral goal: adapting to
the market
• Using market intelligence to
identify voter demands
• Assessing deliverability of
demanded policies
• Assessing intra-party
acceptability of policy
changes
• Designing product (party
manifesto, leadership
selection, etc) accordingly
Blog
Mobile
Print
Road
Shows
TV &
Radio
Reach
www.Abc.com
mobile
blog
Pull
Campaign
Push
Campaign
Campaign
360
11. Candidates Use the Internet and Mobile
• Web site promotion and blogging
• Fund raising
• Email Marketing
• Online ads
• Webcasts of events
• Blogs and podcasts
• Take polls and surveys
• Communicate with press
• Television ads on the official site
• Campaign web video on other sites
• Participate in social networking sites
• Opposition research
• Manage field operations
• Text messaging
• Voice messaging
Candidates are leaving in Internet
and Mobile Age
“The Internet is some thing fundamentally different. It will change our world the same way as the
invention of the printing press and the coming of the industrial age.”
- Bill Gates
Voters Use the Internet and Mobile
• Find out about all candidates and issues
• Contribute to candidates
• Organize for and against candidates and
issues
• Tell their friends/family about political issues
• Post their own opinions in blogs
• Post video and audio related to candidates
• Rate posted videos
• Create their own sites
• Use social network sites
Voters are leaving in Internet and
Mobile Age
12. Proposed Trend: Open-Source Campaigning
Technology Typical use Open source
Website
• Post candidate
profile, give
ability to
donate
• Allow users to make own
web page, collect donations,
and get voter call lists; buy
local web ads
Online video
• Post candidate
ads online
• Allow users to make their
own ads and post online (in
contest format)
Text/Email
message
• Send
messages to
campaign staff
• Users RSVP to events,
register to vote, send viral
messages to friends
Social
Networking
• Post profile,
collect friends
• Recruit volunteers, target
voters, allow volunteers to
run, create own network
Blogs • Write blog
• Create network of supporter
blogs, feed videos to blog-
osphere
13. Role of mobile and online campaign?
• Online campaigns are no longer just having the coolest web site on
the block. In current environment design matters but content and
functionality is the king – content and functionality
• The Internet component of the campaign needs to be integrated
into the entire effort, not just a stand-alone piece. The focus should
be on engaging on-ground execution, mobile communication and
Internet – interactivity
• The web site can serves as the hub of the campaign, but a campaign
needs to leverage the strengths of the Internet and digital
technology to spread its message. – effective utilization of Mobile
and Internet platform
You cannot miss online and mobile presence .
Mobile and Online Campaign is Must
14. What is your online strategy?
• What is your campaign message? – is it reaching the voters on
time
• What audiences are you trying to reach? - your vote bank
• Is your communication interactive? - Speak to them
• Are you promoting yourself 360? - Promote your site within
campaign collateral
• Is your site or blog working ? - Create promotion plan
– Search engine optimization
– Search engine marketing
– Links to your site
– Interact with your voters
– Promote positives and counter negatives in media
• Are you using Viral Marketing? - Engtertain your voters
• Have you created different levels of involvement for your
supporters? - Engage your voters
You should have a interactive and engaging political blog .
Develop a Strong Online Campaign
15. The Community Aspect
• blogs provide a sense of community that used to be the
lifeblood of traditional news organizations – especially
newspapers
• The Internet has become an ideal medium for fostering a new
type of community in which people have never met, and may
not even know each other's real names, but who share certain
views and opinions about the way the world works
Attitudes and Beliefs
• many people want the news delivered to them in the context of their
attitudes and beliefs - that doesn't mean they only want reinforcing
views (although some do)
• they see their news consumption as something that takes place
within their community, to be fit into a pre-existing framework of
ideas that may be challenged but that must be acknowledged
Should they be Trusted?
• All news needs to be evaluated within the context in which it
was produced
• it is considered bad form to not disclose who you are writing for
or working with - especially if someone is getting paid
Political Blogs – Benefits
16. Components of a campaign website :
• About the campaign
• About the issue(s)
• Why you should care
• Join an e-network
• Take Action (petition, action centre, etc)
• Viral marketing (tell-a-friend about the
campaign, post to social networking)
• Fundraising
• Resources for Media
• Media Stories on the campaign
• Campaign Blog
• Connect supporters together (comments on
blog, forum, etc)
Campaign Website for Political Mileage
17. Email
• Effective campaigning email is not just rehashing press
releases - more personal “email to a friend”
• Email should be urgent and rapid – follow closely behind
a news story on the issue
• Must be relevant to audience
• Should follow public mood on the issue – there will be a
point when the supporters will think “enough is enough”
• Effective imagery and campaign slogans can get to the
heart of complex and confusing issues
• Report back on success
Email Campaign for Political Mileage
Email is the simplest and most
readily available form of online
communication. A mailing list is
an automatic message-sending
programme that stores a list of
email addresses for all the
people who need to be linked
into the campaign. In order for
the list to work effectively, the
people on it must all have a
common purpose and be
committed to using email
regularly, and it must have a
facilitator who is responsible for
updating everyone.
18. Mobile Campaign for Political Mileage
Mobile phones plays a key role in stimulating and organizing
the protests – using voice communications, and short text
messages (SMSs) sent from one phone to another, or from
one phone to many others.
Mobile phone, first can be used to send political jokes; later
they spread the word on where demonstrations were being
held.
19. Online Presence /
Community
platforms
Ongoing
engagement
Positive
Information Flow
Brand Building
Online Reputation
Management
Image
enhancement
WHAT YOU CAN ACHIEVE
EXECUTION
Web community
development for image
promotion
Content Proliferation
across the internet-
News, Photos, Videos, P
PTs, Polls, Contests, Fee
dback
Presence & participation
at top forums, blogs
where relevant
audience visit
Moderation &
reputation management
Viral Campaigns for
reach and engagement
21. Search Engine Optimization (SEO)
Visibility, Awareness & Lead Generation
We ensure our customers are able to best leverage the search engines
Understanding SEO
• All our SEO resources are
seasoned SEO professionals.
Relevant Traffic
• Its not about rankings, its
about relevant traffic and
conversions.
Understanding Market
• Conduct “Marketing driven
SEO promotions” rather than
“optimization driven SEO
promotions”.
Measurability
• Build End-to-end measurability
for successful implementation
and ROI based decision
making.
22. Pay-Per-Click Advertisements (PPC)
Lead Generation
We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
Google Adwords
• All our PPC resources are
Google Adwords certified.
Landing page experts
• Our experts ensure your ad-
copy as well as landing pages
are best suited for causing
conversions
PPC Optimization
• Use Google adwords and
multiple other PPC alternatives
(MSN, Yahoo, Miva, Baidu, nich
e search portals, Ad-Networks)
for best ROI.
Measurability
• Build End-to-end measurability
for successful implementation
and ROI based decision
making.
23. Social Media Marketing (SMM)
Interactivity, Engagement & Brand Promotion
We help our customers reach their targets and build branding
Customer
Communication
• Define the “right
customer
communication”
Define message
• Develop virality in the
message and Promote
message in the social
media world
Blogging is must
• Develop corporate
blog, build
communities and
leverage existing
forums, blogs
Build brands
• Build & leverage a
corporate brand, as
well as brand for key
individuals in the
company
Measure SMM
• Build End-to-end
measurability for
successful
implementation and
ROI based decision
making.
24. Engage with potential
and existing customers
• Be as authentic as
possible
Your opportunity to set
record straight -
•Accept the negative
feedback and consider it
as opportunity to
improve your product or
service
Integrate ORM as part of
customer service
•If you like us, tell others.
If you don’t, tell us
experts for content
seeding
•Community backfire can
be very strong
don’t talk negative in
other forums.
• Promote providing
negative feedback to
you only
ONLINE REPUTATION
Engagement & Brand building
Bad Customer
Experience
Unsolved
Issues
Bad
Reputation
Lost Revenue
Solution?
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