3. Web marketing includes e-commerce Web
sites, affiliate marketing Web sites, promotional or
informative Web sites, online advertising on
search engines, and organic search engine
results via search engine optimization (SEO).
4. Web marketing is the
general term for marketing
done on the Internet. It's
basically a computerbased version of
traditional marketing
objectives that involve a
product, price, packaging,
promotion and place.
5. Marketing is ultimately
about propelling a product
or service through the
proper channels and
marketing on the web uses
the Internet as that
channel. This covers a
comprehensive range of
business activities such as
generating sales leads,
selling products or services
and supporting other
business through affiliate
marketing.
6. Affiliate marketing on the Internet works by
driving traffic to affiliates' or partners'
websites through links and advertising. The
affiliate marketer receives rewards for
helping to bring visitors to the website. The
typical reward is a certain amount of
income that varies depending on the
company.
7.
8. • What is DM? A marketing effort that uses a
mail service to deliver a promotional
printed or electronic piece to your target
audience. Enterpreneur.com
9. What is SPAM? SPAM is the abuse of
electronic messaging systems to
indiscriminately send unsolicited bulk
messages. Т he most widely recognized form
of spam is e-mail spam . Wikipedia Note: The
precise definition of spam differs slightly from
jurisdiction to jurisdiction in accordance with
local laws .
10. Direct mail offers are personalized and are
carefully selected to reach the best prospects
with the most appropriate offer. Personal
11. SPAM messages are usually sent
automatically to automatically selected
potential customers from automatically
gathered databases. Sometimes instead of
personalization they use nicknames or emails.
12. • Online chat may refer to any kind
of communication over the Internet that offers
a real-time transmission of text messages
from sender to receiver. Chat messages are
generally short in order to enable other
participants to respond quickly. Thereby, a
feeling similar to a spoken conversation is
created, which distinguishes chatting from
other text-based online communication forms
such as Internet forums and email
13. Online chat may address pointto-point communications as
well
as multicast communications
from one sender to many
receivers and voice and video
chat, or may be a feature of
a web conferencing service.
14. • Public relations (PR) is the practice of
managing the spread of information between
an individual or an organization and
the public. Public relations may include an
organization or individual gaining exposure to
their audiences using topics of public interest
and news items that do not require direct
payment. .
15. The aim of public relations by a
company often is to persuade the
public, investors, partners,
employees, and other stakeholders
to maintain a certain point of view
about it, its leadership, products, or
of political decisions. Common
activities include speaking at
conferences, winning industry
awards, working with the press, and
employee communication.
16.
17. You can advertise more
cheaply than you can with
more traditional methods of
advertising, such as television,
full page ads in the newspaper
and directories.
18. • Another advantage of online
marketing is that you can track
the results of your advertising
and that will be illustrated in
detailed graphics that will give
you traffic growth, leads and
sales conversions from your
marketing search campaigns.
Using free traffic tracking
19. • Online marketing also offers demographic
platforms that help you to target and measure
the response from different demographic
regions. It allows you to target specific people or
specific consumers that are likely to buy your
product.
20. • In a matter of months with aggressive SEO
research you can secure millions of viewers
and reach large targeted audiences. This can
take your advertising message beyond the
scope of your geography and offers the
means and ease for people to buy from you
around the globe. Your online marketing has
the advantage of selling to customers 24
hours a day, 7 days a week, and from all over
the country.
