This document outlines topics related to sales and distribution management including the responsibilities of a sales manager, personal selling, sales planning, sales budgeting, sales analysis, sales forecasting, distribution channels, and channel management. It was written by Anjali Das who has an MBA from Rajadhani Business School and covers concepts such as the objectives and steps of personal selling, advantages and disadvantages of sales planning, prerequisites and principles of effective sales planning, the functions of distribution channels, and vertical and horizontal market systems.