Extensions expand your ad with additional information—giving people more reasons to choose your business. They typically increase an ad's click-through-rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

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SemTrends

2. AD EXTENSIONS
 Helps to expand your ad with additional information.
 Include call buttons, location information, links to specific
parts of your website, additional text, and more.
 There's no cost to add extensions to your campaign.
 Extensions give your ad greater visibility and prominence on
the search results page.
 Extension gives you more clicks and valuable user
interactions, like calls.

3. TYPES OF AD EXTENSIONS
1.Manual extensions.
• Choose and set up manually.
2. Automated extensions.
• Automatic extensions are predicted by Google based on
which extensions. might improve your ad’s performance.

4. Manual extensions
 1.Location extensions
• Help people find retail chain stores that sell your
products.
• Not applicable for online stores

5. Manual extensions
2. Callout extensions
Promote unique offers to shoppers.
Additional text like “free delivery” or “24/7 customer support.”
etc.
Callouts can also be used to encourage people to convert
offline.
25 character limit per callout.
Minimum of 2 callouts must be loaded in order to be eligible to
show

6. Manual extensions
3.Call extensions
• Encourage people to call your
business by adding a phone
number or call button to your ads

7. 4. Message extensions
• Encourage people to send you text messages from your
ad.
• Available globally at the campaign or ad group levels.

8. 5. Sitelink extensions
• Link people directly to specific pages of your website.
• 25 character limit per sitelink.
• 35 character limit per line of description text (2 lines).
• Minimum of 4 sitelinks must be loaded in order to be eligible to display

9. 6. Structured snippet extensions
• Showcase product or service category and listing items.
• Minimum of 3 “values” per header.
• 25 character limit per value.
• Maximum of 2 total snippets can be displayed at once.

10. 7. Price extensions
• Services or product categories with their prices.
• Displayed only on mobile devices.
• Minimum of 3 product/service listings per price extension and Maximum of 8.
• 25 character limit on product/service header.
• 25 character limit on product/service description.

11. 8. App extensions
• Encourage people to download your app.
• Available globally for Android and iOS mobile devices, including tablets.

12. Automated extensions
• Automated call extensions
• Automated message extensions
• Dynamic sitelink extensions
• Dynamic structured snippet extensions
• Automated location extensions
• Dynamic callout extensions
• Seller ratings extensions

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