GymBrand Apps build beautiful, functional and affordable Samrtphone Apps for Fitness Clubs and businesses. This is an overview of the App we developed for Ontic Springwood to highlight the features and how the App can help clubs engage and retain members and better still facilitate increased referrals.
GymBrand Apps build beautiful, functional and affordable Samrtphone Apps for Fitness Clubs and businesses. This is an overview of the App we developed for Ontic Springwood to highlight the features and how the App can help clubs engage and retain members and better still facilitate increased referrals.
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
NPSAPPS began in 2012 and is part of a larger organization that has been in business since 2001. The NPSAPPS team is focused on your business. We have put together a program that will take your business to the next level. Digital marketing, digital advertising and branding are the future – and the future is here today! Everyone has a smartphone. iPhone, Android and other smart phones make up 70% of the cell phone market today – and that number is growing. Apps for businesses is something innovative and should be a part of your digital footprint.
NPSAPPS is not only going to design your app, we are going to assist you in marketing your app so you can get your business in your customers smartphones! Our apps are are affordable, feature rich and innovative! An app will help you build loyalty, brand your business and much more!
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
Yrals mobile app deck for SMBs with social features, notifications, social CMS , product display, top fans and more.
Available at subscription rates.
Contact jaideep@yrals.com
Market research plays a crucial role in a business’s success and growth and is an important aspect of starting a new business or developing a new product or even getting to know about your competition. Let's learn it's importance in marketing management and 7 steps of market research process.
The Definitive Guide to Campaign Set-up and OptimizationLiliya Miringof
The best practices of the optimal CPI campaign management and optimization. Valuable for app developers and publishers looking to promote mobile apps cost-effectively and efficiently.
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
NPSAPPS began in 2012 and is part of a larger organization that has been in business since 2001. The NPSAPPS team is focused on your business. We have put together a program that will take your business to the next level. Digital marketing, digital advertising and branding are the future – and the future is here today! Everyone has a smartphone. iPhone, Android and other smart phones make up 70% of the cell phone market today – and that number is growing. Apps for businesses is something innovative and should be a part of your digital footprint.
NPSAPPS is not only going to design your app, we are going to assist you in marketing your app so you can get your business in your customers smartphones! Our apps are are affordable, feature rich and innovative! An app will help you build loyalty, brand your business and much more!
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
Yrals mobile app deck for SMBs with social features, notifications, social CMS , product display, top fans and more.
Available at subscription rates.
Contact jaideep@yrals.com
Market research plays a crucial role in a business’s success and growth and is an important aspect of starting a new business or developing a new product or even getting to know about your competition. Let's learn it's importance in marketing management and 7 steps of market research process.
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
Run Your Own Mobile App Store with WSO2 App ManagerWSO2
To view recording of this webinar please use below URL:
http://wso2.com/library/webinars/2015/07/run-your-own-mobile-app-store-with-wso2-app-manager/
This webinar will introduce the features of WSO2 App Manager and focus on how to
Host Android, iOS and mobile web apps in WSO2 App Manager
Manage the lifecycles of your apps
Provision an app to a user’s device, with or without a mobile device management solution
Create your own app store for your customers and employees
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Netflix and Containers: Not A Stranger Thingaspyker
Customers from over all over the world streamed Forty Two Billion hours of Netflix content last year. The Netflix streaming service had been powered by the Amazon cloud with virtual machines for over five years, blazing a trail for similar architectures. In the last year, it invested in containers for batch-style jobs and service-style applications. Andrew Spyker will explain the potential containers have to help Netflix create a more productive development experience while simultaneously deepening its control over resource management. Join Andrew to see why Netflix is moving forward with containers, how it can leverage its existing operational machinery, and how it’s running containers with a similar guarantee of high availability as current Netflix infrastructure provides.
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
A Complete Model Of The Supermarket Business - PresentationFrank Steeneken
This presentation provides a complete picture of the underlying skeletal structure that holds every supermarket business together while achieving it goals. The supermarket model introduces a comprehensive framework for managing the complexity of a supermarket structure, and a reusable blueprint for visualizing how a supermarket company actually does business.
The model’s clearly-defined core-processes and their functions provide a powerful baseline for improving business performance. By viewing a supermarket business as a single functional system, the nature of its underlying core processes become clear. Then by managing and improving them as parts of a single system, substantial improvements can be made on critical success factors, such as lead-time requirements and the precise availability of stock when needed, throughout the supply chain.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Summary and explanation of our products and services that we offer to local businesses and providing ways for business to stay in closer contact with their customers with low cost solutions.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
Driven by instant gratification, the food delivery landscape has undergone a paradigm shift. Mobile Apps will faciliate 60% revenue of the digital restaurant orders. However, 86% of users stop using food delivery apps within the two weeks of their first use.
In this SlideShare, we try and understand the user lifecycle for food delivery apps, the challenges faced by food delivery apps in the current landscape, and provide data-backed actionable recommendations.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
With the publishing business model under pressure, many publisher attempts to drive revenue have only left them cut off from their most important source of revenue: their audience.
Direct relationships with the audience are more important than ever, but to build direct relationships with your audience, you need direct connections with them. Learn how you can connect with your passing audience, then leverage this owned audience to build stronger relationships, drive deeper engagement, and diversify revenue with direct audience monetization.
Presenter: Tony D'Anna, CEO, PostUp
Similar to A Customer Journey for Supermarket Apps (20)
Mobile Marketing Gambling Summit SlideshareDonky Carrots
As gambling and betting brands adopt push notifications as a way to re-engage or maintain user activity within their apps, how can they manage the customer lifecycle and communications via automation through the app as they would through web? Paul Putman, CEO of Donky will talk through the meaning of automation for apps, what types of automation there are and how these can be implemented to draw out an entire customer journey for gambling apps.
Donky explores the three types of location based marketing – geo segmentation, geo fencing, beacon. Informaiton and best practice to help you get the most from mobile through location based marketing.
Two-Way App Messaging - How Brands can Increase RetentionDonky Carrots
Mobile and mobile apps are vital technology for brands in 2014, but what challenges are there in marketing to and retaining app users and what technologies are available to help other than push notifications?
Donky - The Only Two-Way App Engagement NetworkDonky Carrots
Donky is the evolution of app communication technology, we offer brands the opportunity to use rich HTML5 content, push notifications and two-way messaging within their app.
How In-App Messaging will Transform Pat's Customer ExperienceDonky Carrots
Pat is the average shopper, he is time poor and not rich. He will want to be wowed by the customer experience as much in app as he would be in store. What can in app messaging do to ensure he keeps coming back for more?
The mobile app industry is evolving and as it does, brands are adopting new technologies, but how many of them are using things like push notifications and how well are they being used?
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. 2
Push Notifications
• A text only message which arrives on the handset home screen
• Limited content size (dependent on operating system)
• Once dismissed is irretrievable
• Used by the Donky network to notify the user of new content
• No tracking and limited MI available
Rich Messages
• Exciting and engaging HTML5 “in-app pages”
• Similar practices to an email, including images, colours, fonts and
video
• Completely responsive to all Android and iOS devices
• Delivered to an in-app inbox
• Configurable validity for timed offers
Messaging Types Used
3. 3
Two-Way Chat Messages
• A text message which arrives in an in-app inbox
• Attach images or emoticons
• Include URLs and format text
• Automate replies to inbound messages using rules
• Unlimited message length
Messaging Types Used
4. 4
£6,250 basket increase per day
~
£187,500 per month basket increase
~
£2,280,000 per year basket increase
~
ROI = £2,150,000 (17x initial investment)
MESSAGE
Don't forget your delivery is tomorrow during the 6pm slot. You have
until 11pm today to amend your order. To stop texts send STOP to
60006
STATS
12,500 messages sent per day.
Campaign generates average 50p basket increase per purchase.
Case Study – ROI of Mobile (SMS)
6. 6
THIS EXAMPLE
When a user registers, automate an instant Rich Message to welcome
them to the app.
Offer an additional incentive for being an app user.
Use to provide users with necessary information (e.g. links to T&Cs) or
encourage them to update tags.
OTHER IDEAS
• Follow up chat message to encourage users to update their
preference tags (e.g. groceries, home wares, baby etc.)
• After a period, request feedback via an inbound message or initiate
a survey.
Welcoming New App Users
7. 7
THIS EXAMPLE
Use in-app inbox to deliver updates on deliveries or click and collect
orders within the app.
Allow responses for users to change the date of the delivery.
Let users send in additional information via App Chat to assist with
delivery (special instructions etc.)
If items are out of stock, send a message to let user decide whether to
substitute or go without.
Providing Excellent Customer Service
OTHER IDEAS
• Customer services: link to two-way chat from contact page.
• Seasonal recipe ideas via Rich Messages.
• Beacon triggered messages to users in or near a store with relevant offers.
• Operational updates on opening times of local stores.
• Automated feedback and survey request.
• Encourage users to send in images of damaged or faulty produce for refunds
8. 8
THIS EXAMPLE
A Rich Message deployed through Campaign Builder to all app users
to drive traffic and interest in Click & Collect.
Deep linking (coming soon) can be used to drive users to the Click &
Collect area of the app.
Instructions can be included within the message, which will be stored
in the app inbox.
Promoting Click & Collect
OTHER IDEAS
• Encourage uptake of Click & Collect during busy periods to lift
weight from other areas of the business.
• Use App Chat for reminders, to ensure message is stored and can
be referred to.
9. 9
THIS EXAMPLE
Trigger automated campaigns (coming soon) to users based on how
long they have been in-active.
Use Rich Messaging with a clear call to action to drive uptake.
Activating Dormant Users
OTHER IDEAS
• Monthly re-activation offers to existing customers.
• Regular coupons for loyal customers via App Chat.
• Create conversations with inactive users via App Chat to engage
and reward them.
10. 10
THIS EXAMPLE
A Rich Message to engage users who fail to complete an order in the
app.
Clear call to action and potential money off to encourage uptake.
Basket Uplift / Abandonment
OTHER IDEAS
• Promote incomplete offers to customers who have recently place
orders.
• Reminders of missed offers following the placement of an order.
• Reminders of offers for previously purchased items via Chat
Message.
11. 11
THIS EXAMPLE
Work with partners (brands) to create Rich Message advertising to
promote new products.
Similar to branded advertising on website, promote product lines in
line with wider marketing strategy.
Other Opportunities
OTHER IDEAS
• Use Social Chat to allow sharing of products within the app.
• Drive app downloads by allowing users to invite their friends and create
promotions around this.
• Use Rich Messaging for tactical marketing offers.
• Replace email with Rich Messaging for app users.
• Create in-app competitions via two-way messaging.
• Use user preferences to target groups with relevant messaging.
13. 13
Campaign Builder
Donky Control
Online access portal for all analytics, monitoring and management of
your Donky network and Application Spaces.
• Launch Campaign Builder
• Download resources, including SDK and guides
• Configure and monitor app spaces (+forwarding)
• Review and download analytics
Tools
SaaS campaign creation and management tool for deploying to the
Donky network. Produces Simple Push, Rich Message and Chat
Message campaigns.
• Complex inbound message rules (including forward and reply)