IBM uses various social media platforms, search engine optimization techniques, and online advertising to promote their brand and technological products. The document provides recommendations for IBM to improve their digital marketing strategy, such as using visual content on Pinterest, developing personas to target different audiences, and increasing mobile app development and awareness of their apps. Overall, the document evaluates IBM's current digital marketing efforts and offers suggestions for how they can further expand their brand's online presence.

1. INTRODUCTION
My first recommendation would be to make
their website a little more navigating to the
viewer as there were a lot of tabs that
contained topics within topics.

2. IBM SOCIAL MEDIA PLATFORMS
• IBM uses social media platforms
like: Facebook, Twitter, and
LinkedIn. These platforms range
from appealing to general and
professional individuals.
• Another approach that IBM can take
towards innovating their digital
marketing strategy is to use the
platform Pinterest to provide a
marketable approach because
visual media can be appealing to
people

3. SEARCH ENGINE OPTIMIZATION
• Different strategies, techniques,
and tactics increase the number of
visitors to a website by obtaining
high ranking placement in search
results.
• IBM does a great job in their Search
Engine Optimization because its
website devotes itself towards
topics that are effectively and easily
searchable to most users

4. ONLINE ADVERTISING
• IBM fulfills the idea of online
advertising because the brand
appeals to a general audience
through showing short videos of
individuals using science and
engineering for Star Wars related
concepts
• Additionally, IBM has its own
YouTube channel, which consists
of videos on how they are helping
with humanitarian causes

5. INBOUND MARKETING
• IBM has taken a strategic approach for expanding its
technology to a diverse audience
• Another way to improve Inbound Marketing is through the
use of personas

6. CONTENT MARKETING
• A suggestion to improve IBM’s content marketing is to give users the
opportunity to frequently post about efforts to continually promote
current technological products and expand their brand

7. IBM VERSE PERSONA
•IBM has dedicated a page
towards eight different
personas, each having eight
different roles.
•This is an effective method
for improving the brand’s
inbound marketing because
the personas will reflect
profile that will help attract
customers towards their
desires.

8. INNOVATIVE TECH PRODUCTS
• IBM Watson Marketing Automation

9. MOBILE
• In addition to the existing IBM apps and websites, IBM can build
on these and raise awareness about its objectives

10. CONCLUSION
• As brand, IBM builds great content and
inbound marketing by creating,
publishing, and distributing their
technological contributions and products
on their website
• But with a few more suggestions, in terms
of further expanding their brand, IBM can
increase their digital marketing content