For my trade book review and slidecast I chose to read Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge.
This is one of the authors Brian Solis.
FutureWorks isan award winning PR and New Media agency is Silicon Valley and San Francisco. His blog is in the top 1.5% of all blogs being tracked by Technorati.
This is the other author Deirdre Breakenridge.
At Fairleigh Dickinson University she teaches courses in Public Relations and Interactive Marketing for the Global Business Management program. Her other books include: PR 2.0: New Media, New Tools, New Audience; The New PR Toolkit; and Cyberbranding: Brand Building in the Digital Economy.
I think this gives student an advantage because we are learning about all aspects of Social Media and how to use it. Almost every student has a Facebook, MySpace, Twitter, or blog. Or maybe they have all of them! I think this is great. Now the power of influence is not just limited to the said “experts”; it allows everyone to share their opinions about everything from products, services, companies and people. Some companies may not like this because negative comments can be made about the company but I think they should embrace it. It allows companies to get instant feedback on what people like and dislike.
Companies can now build relationships withconsumersand other professionals. It’s a dialogue, not a monologue now.
This“new class of authoritative voices” is everyone, it’s all of us. If you have an opinion about something it’s now your time to share it. This “new class” includes bloggers, twitterers, youtubers and facebookers.
The book is all based on the opinions of Solis and Breakenridge. I would of like for them to add some hard evidence, like the findings from polls and surveys. They could ask professionals what they think about Social Media and how it’s changing the game. I would also like to hear more advice about Social Media from other professionals and how they are adapting to the fast paced changes that Social Media is making them face.
I would definitely recommend this book. It has useful information for current professionals and future professionals on how Social Media is changing the world of Public Relations.
Trade Book Review
By: Brian Solis and Deirdre Breakenridge <br />Putting the Public Back in Public Relations<br />Olivia Jordan<br />PRCA 3030<br />
About the Authors<br />Brian Solis <br />Principal of FutureWorks <br />Considered to be one of the first leaders in Social Media <br />Coined the term PR 2.0 <br />He blogs at http://www.briansolis.com/<br />
About the Authors<br />Deirdre Breakenridge <br />The President, Director of Communications at PFS Marketwyse <br />She is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey <br />She blogs at http://www.deirdrebreakenridge.com/<br />
What I Learned…<br />Old PR strategies are now ineffective and irrelevant <br />Social Media is placing the power of influence into regular peoples hands <br />
What I Learned…<br />Social Media isn’t just about being technologically savvy, it’s about building relationships<br />
Quote I Liked <br />“The Web has changed everything. And the Social Web is empowering a new class of authoritative voices that we cannot ignore.” <br />
I Would Like to Learn More About…<br />Facts <br />Thoughts from other professionals <br />
Would I Recommend this Book?<br />Yes, I would definitely recommend this book. <br />