This document describes a new one-on-one research consultation service for first-year students at UNC Chapel Hill. The traditional one-shot library instruction model has limitations like time constraints and low walk-up questions. The new service rebrands reference as research coaching, targeting first-year writing students. Library staff are trained in a research coaching model emphasizing empathy, shared understanding, progress, revisiting goals, and planning forward. Consultations include a research plan form to encourage the coaching model and provide clear next steps. Marketing includes emails, websites, and classroom presentations to promote easy online booking and embeddability within the learning management system.