The document discusses Longwood University library's marketing plan for their participation in New Lancer Days, a four-day orientation event for new students. The library's goals were to bring as many first-year students as possible into the library, move them around the first floor, and encourage them to meet library staff. By the end of their activities, the library wanted students to know where to check out materials, find librarian offices, get research help, and writing support. They implemented promotion activities and assessed the results using gate counts to reflect on strengths, weaknesses, and opportunities for adapting future marketing efforts.