This exploration is a transformative journey that will help uncover your true self, clarify your mission, and position yourself effectively in the competitive marketplace. Together, we will create a personal brand that resonates with your audience, opens doors to opportunities, and sets you on the path to entrepreneurial success.

1. PERSONAL BRAND EXPLORATION
Rickisha O’Neal
Project & Portfolio I: Week 1
FEB 04, 2023

2. My professional experience after two months of job specific training
in the military gave me the insight to realize my potential. I learned
leadership, sacrifice, and discipline. I have utilized going to therapy as
a tool in my everyday life and it has helped build my confidence to
become a better public speaker. My career path has led me center
stage on the microphone as a recording artist. I am now a student at
Full Sail learning how to become an entrepreneur in the music
industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Chief Executive Officer
• Chief Operating Officer
• Founder
BRAND ARCHETYPE - As the
magician, the way I like to approach
helping others discover their artistic
potential is through talking with them
and not at them. Providing a space to
be heard, and helping expressionist
realize their natural calling.
[PROFESSIONAL DEVELOPMENT] for [ARTIST AND THE
ARTS AND ENTERTAINMENT]

4. Expressionist
TARGET AUDIENCE
Sardou Blakk
Outreach Plan:
• I will do more research on Sardou’s to find out more
about them.
• I will reach out to the artist through their email platform.
• I will follow up with artist in 3 days via email.
Artist/Musician
Matthew Bambo
Outreach Plan:
• I will look up do research on Matthew’s LinkedIn profile.
• I will reach out to Matthew through his email listed on
his LinkedIn profile.
• Ill follow up in 3 days via email.
Cinematographer
Elijah Aquil
Outreach Plan:
• I will do look up Elijah’s skills and experience.
• I will use email to connect with Elijah through email.
• I will follow up with Elijah in 3 days via email.
Music Producer/Audio Engineer

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Interpersonal Communication
SOFT
HARD
Adept
Audio Recording Expert
Administration Expert
Audio Engineering Expert
Enterprise Resource Planning Software
SOFT
HARD
Novice
Accounting Software Novice
Management of Personal Resources Novice
Critical Thinking Adept

6. I help Expressionist discover their value by
providing a space to be heard which will
ensue in their natural creativity to flourish.
PROMISE

7. CREDENTIALS
Work Experience:
• Personnel Specialist, Supervisor
• Recording Artist, Album, Motivational
Speaker
Education:
• Personnel Specialist “A” School Certificate
• Personal Financial Management Certificate
• Music Production A.S., Los Angeles Recording
School
• Music Business B.S., Full Sail University (Exp. 2024)
Awards:
• Citation for Professional Achievement while
serving as a Personnel Clerk In United States
Navy.
• Honor Society of Entertainment Arts

8. COMPETITION
Samantha
Bennington
Industry Experience:
• Music Industry Excutive/
Entertainment Entrepreneur
Education:
• Life Coaching Certificate
Leadership Experience:
• Mentoring
• Personal Projects
Skills and Proficiencies:
• Music Industry -99 endorsements
• Entrepreneurship - 85 endorsements
• Writing - 77 endorsements
Rickisha O’Neal
Overall Online Presence:
• Over 500 connections, , Testimonials from peers,
Social Media is current and active, her LinkedIn profile
is not customized.
• Grade: Average, 85 out of 100
Industry Experience:
• Recording Engineer/ Recording
Artist
Education:
• Associates of Science in Recording
• Associates of Science in Music Production
Leadership Experience:
• Training new employees in military
• Volunteering
• Personal Projects
Skills and Proficiencies:
• Interpersonal Communication- 0 endorsements
• Audio Recording- 0 endorsements
• Music Producing - 0 endorsements
Overall Online Presence:
• 34 connections, profile not detailed, published articles?,
active on other social media?, LinkedIn profile is
customized with artist name.
• Grade: Poor, 50 out of 100

9. COMPETITION
Kris Greer
Noteworthy Experience:
• Chief Executive Officer at Product Enterprises LLC
• Creative Director
Rickisha O’Neal
Industry Experience:
• Recording Artist, Recording Engineer
Education:
• Moorpark College for Music
Skills and Proficiencies:
• Entrepreneurship - 1 endorsements
• Music Production - 1 endorsements
• Management - 1 endorsements
Overall Online Presence:
• 39 connections, banner image customized with brand
logo, Headshot looks good but unclear,The profile isn’t
that active,Most active on Facebook, LinkedIn
customized with artist name
• Grade: Average, 75 out of 100
Industry Experience:
• Recording Engineer/ Recording Artist
Education:
• Associates of Science in Recording
• Associates of Science in Music Production
Leadership Experience:
• Training new employees in military
• Volunteering
• Personal Projects
Skills and Proficiencies:
• Interpersonal Communication- 0 endorsements
• Audio Recording- 0 endorsements
• Music Producing - 0 endorsements
Overall Online Presence:
• 34 connections, profile not detailed, published articles?,
active on other social media?, LinkedIn profile is
customized with artist name.
• Grade: Poor, 50 out of 100

10. BRAND POSITION
For [Expressionist] who [want to transform their
lives], I provide [A SPACE FOR THEM TO BE
HEARD AND HELP THEM DRAW OUT THEIR
NATURAL EXPRESSION] because [I HAVE
LIVED EXPERIENCES THAT GIVES ME THE
KNOW HOW TO HELP OTHERS]
“NICKNAME?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• “Ill Start Tomorrow" (Overcoming procrastination)
‣ February 15th | On Campus
• Taking Flight : The Business of Entertainment
‣ February 16th | Virtual
• Introduction to Intellectual Property
‣ February 17th | FS3C Room 105
Digital Marketing
• Primary Content: I will create content that gives expressionist
the insight how to transform their lives and live their true
dreams.
• Primary Tools: To promote my brand message, I will use
social media as well as my website, and email. I will do this 3
times a week.
• Website: To help build my brand awareness online, I will use
my digital portfolio as a universal space to bring customers
into my world. From video content, Vlogs, music and more.

12. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentorship I am seeking is someone who
has wisdom in life coaching and helping others. I am
looking to be guided by someone who is trauma
informed and understands human connection.
• Jan 2024
Formal Education
• Music Business Bachelors Degree June 2024
• Life coaching Certificate January 2024
Technical Skills
• I will take a LinkedIn course on how to use CRM
software, May 2023
• I will take a LinkedIn course on Enterprise Resource
Planning, July 2023
• I will take a course on Internet Browser Software ,
August 2023
Soft Skills
• I will take a linked in course on Management of
Financial resources June 2024
• Public Speaking, I will take courses or acting class, May
2023
• I will take a linkedIn course on Time Management
March 2023

13. Rickisha O’Neal
You know why some artist don’t live up to their potential? Well, what I do is
provide a space for artist to discover their true potential by transforming their
lives for the better. In fact, [I am the proof because I transformed my life by
joining the military, surviving suicide, and going to therapy since I was in
high school, and I am still here living my dreams].

14. REFERENCES
Chief Executives. (2019). Onetonline.org.
https://www.onetonline.org/link/summary/11-1011.00
Matthew bambo (n.d.). [LinkedIn Page]. LinkedIn. Retrieved
February 9, 2023, from https://www.linkedin.com/in/matthew-
bambo-16aa27129/
Sardou Blakk (n.d.). [LinkedIn Page]. LinkedIn. Retrieved
February 9, 2023, from https://www.linkedin.com/in/sardou-
blakk-48913546/
Elijah Aquil (n.d). [LinkedIn Page]. LinkedIn. Retrieved
February 9th, 2023, from https://www.linkedin.com/in/elijah-
aquil-681139107/
Rickisha O’Neal (n..d.). [LinkedIn Page] LinkedIn. Retrieved
February 11th, 2023, from https://www.linkedin.com/in/truist/
5 Skills Every Entrepreneur Needs to Succeed. (2022, August
30). In Fleishman Center for Career and Professional
Development | Binghamton University, State University of New
York. https://careertools.binghamton.edu/blog/2022/08/30/5-
skills-every-entrepreneur-needs-to-succeed/
11-2021.00 - Marketing Managers. (n.d.).
https://www.onetonline.org/link/summary/11-2021.00