This document outlines Joshua Machicek's personal brand exploration project. It includes details about his background in the Navy, passion for music, and goals of becoming a DJ and music producer. His skills analysis identifies areas for improvement in DJing skills. The document also outlines his target audience, competition, brand positioning, networking plan, and professional development goals to strengthen his career in the music industry.

1. PERSONAL BRAND EXPLORATION
Joshua Machicek
Project & Portfolio I: Week 1
October 1, 2023

2. Joined the Navy straight out of Highschool. I
spent 6 years of my life with the Navy, and the
one thing that it helped me figure out besides
making me a better person. It helped my find my
true calling in this life. I realized that all I want to
do is work with and around music. Wanting to
start producing my own music. I also want to
even possibly start my own label as well.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sound Engineering Technicians
• Disc Jockeys
• Agents and Business Managers
of Artists, Performers, and
Athletes
BRAND ARCHETYPE – As a
Creator Brand Archetype I want to
create an experience no one else
has done. I want to approach
creating Drum and Bass and
performing it like nothing seen
before. I want to give my consumers
and audience an experience like no
Producer for Music Industry
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Danny DeFusco
Outreach Plan:
• Before reaching out, conduct thorough research on the
label manager and the record label they work for.
• Send a personalized and concise LinkedIn message to
the label manager.
• After sending the initial LinkedIn message, give the
label manager about one week to respond. If I haven't
received a reply by then, send a polite follow-up email.
Label Manager for Cyclops
Recordings
Simon Kessler
Outreach Plan:
• Explore the events they have organized or promoted
in the past, the genres they focus on, and the artists
they've worked with
• Craft a well-written and professional introductory
email as your initial contact method. Ensure that the
subject line is concise and attention-grabbing.
• If you haven't received a response to your initial
email within one week, consider following up with a
phone call. Make sure to find the appropriate contact
number for the talent buyer or promoter and try to
reach them during business hours.
Talent Buyer for Insomniac
Events
Gabriel Tejada
Outreach Plan:
• Before reaching out, conduct thorough research on the
Production and Operations Project Manager and the
projects they have managed
• Consider attending a professional networking event or
conference in your industry where you may have the
opportunity to meet the Production and Operations Project
Manager in person.
• After meeting the Project Manager at the networking
Production and Operations
Project Manager for
Insomniac events

5. GOALS
Short Term: (Immediately After Graduation, 0-2 years)
Improve DJing skills in beatmatching, phrasing, and
song selection. Achieve a consistent beatmatching
accuracy rate of 95% or higher. Practice daily for a
minimum of 30 minutes to track progress.
Mid Term: (2-5 Years)
Secure DJ bookings in at least three different cities or
regions within the next three years. Obtain confirmed
bookings for a total of 15 events in regional and
national venues. Aim to achieve these bookings within
the next 36 months.
Long Term: (5+ Years)
Gain international recognition by performing at
recognized international music festivals or events.
Secure at least three international bookings at
renowned festivals within the next five years. Plan to
achieve international recognition within the next 60
months.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Beat Matching and Mixing
SOFT
HARD
Novice / Adept / Expert
Can only operate normal controllers Novice / Adept / Expert
Low Time management skills Novice / Adept / Expert
Only able to adapt a little bit right now Novice / Adept / Expert
Beat Matching and Mixing
SOFT
HARD
Novice / Adept / Expert
More advance equipment operation Novice / Adept / Expert
Adaptability and Flexibility Novice / Adept / Expert
Communication and Crowd interaction Novice / Adept / Expert

7. I promise to curate unforgettable musical journeys
and create an electrifying atmosphere that ensures you
have the best experience on the dance floor.
PROMISE

8. CREDENTIALS
Work Experience:
• Was in a leadership position in the navy
for 5 years.
• I made it to an assistant department
manager at Buc’ees in St. Augustine.
Education:
• Music Business, B.S., Full Sail University (Exp. YEAR)
Leadership Roles: I oversaw
assisting in running and
supervising entire divisions and
departments in the navy. Helping
lead over 100 plus junior enlisted.

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Joshua Machicek
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Reaper
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Joshua Machicek
Industry Experience:
• Has been in the Industry for about 6
years
Education:
• Bachelors in Music Production
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience: Been in
the industry for about 2 years
Education:
• Bachelors Science Music Business/ Music Production
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
Choose to be part of an unforgettable journey where the music
becomes your heartbeat, the energy is electric, and the night becomes
a timeless memory. I'm not just a DJ; I'm the conductor of an
experience that resonates deep within your soul, forging a connection
that transcends music and leaves you craving more. I'm not here to be
just another option; I'm the difference between an ordinary night and an
extraordinary one, the catalyst for unforgettable moments, and the DJ
who understands that it's not just about the beats, but the emotions
they stir. Join me, and let's create memories that resonate long after
the music fades.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• International Music Summit (IMS)
 May each year/ Los Angeles
• Winter Music Conference (WMC)
‣ March/ Miami
• DJ Association (DJA)
 Can Join anytime
Digital Marketing
• Primary Content: Original Music/mixes, behind the scenes
vlogs, tutorials and tips, live streamed performances,
collaborations, artistic visuals, storytelling and personal
narratives, and interactive content.
• Primary Tools: Instagram at least 3-5 times a week. By
sharing visually appealing posts such as behind-the-scenes
photos, short video clips of my music creation process.
YouTube weekly uploading mixes, music tutorials, vlogs, live
performance recordings, and music videos.
• Website: Fresh content, such as blog posts, music releases,
and event updates, keeps your audience engaged and
interested in your work. It gives them a reason to revisit your
site regularly.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek a mentor who is an established DJ with extensive experience in
the music industry. I aim to partner with this mentor by October 2023.
They should have a successful track record in DJing, music production,
and building a brand as a DJ.
Formal Education
• Bachelors Science in Music Business, and Music
Production
Technical Skills
• Attend an advanced DJing workshop hosted by Point Blank Music
School in December 2023. This workshop will enhance my technical
skills in beatmatching, mixing, and using advanced DJing equipment.
• Complete an Ableton Live certification course offered by Delta Sound
Labs in April 2024. This certification will improve my proficiency in music
production software.
• Participate in a music production masterclass with Deadmau5 in August
2024, focusing on advanced music production techniques.
Soft Skills
• Enroll in a public speaking and presentation skills course in January
2024. This course will help me communicate effectively with my
audience during performances and interviews.
• Join a networking and relationship-building workshop organized by
LinkedIn in March 2024. This will help me develop interpersonal skills
and expand my professional network.
• Take an online course on time management and organization from in
July 2024. Improved time management will enable me to balance my
DJing career with other responsibilities effectively.

14. Joshua Machicek
In today's saturated music industry, emerging DJs often struggle to create a unique and memorable
musical experience for their audience. Hi, I’m Josh Machicek, a passionate DJ dedicated to crafting
unforgettable moments through music. What I do is curate electrifying sets that blend diverse genres,
taking listeners on a musical journey like no other. In fact, I've had the pleasure of performing at renowned
venues and festivals, leaving audiences captivated and craving more. My eclectic mixes have garnered
thousands of plays and positive feedback from music enthusiasts worldwide. Let's elevate your event with
a DJ who brings innovation and excitement to the turntables.

15. REFERENCES
Music Production & DJ School - London, Los Angeles, Ibiza &
Online | Point Blank Music School. (n.d.).
Www.pointblankmusicschool.com.
https://www.pointblankmusicschool.com/
Delta Sound Labs | Certified Training | Ableton. (n.d.).
Www.ableton.com. Retrieved October 1, 2023, from
https://www.ableton.com/en/certified-training/delta-sound-labs-
edu/#?item_type=school
linkedin. (2023). LinkedIn. Linkedin.com.
https://www.linkedin.com/feed/
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (2019). Onetonline.org.
https://www.onetonline.org/link/summary/13-1011.00
27-2091.00 - Disc Jockeys, Except Radio. (n.d.).
Www.onetonline.org.
https://www.onetonline.org/link/summary/27-2091.00
27-4014.00 - Sound Engineering Technicians. (2019).
Onetonline.org. https://www.onetonline.org/link/summary/27-
4014.00