This document discusses on-page and off-page SEO optimization techniques. On-page optimization involves directly working on web pages, such as through keywords, meta tags, headings, images, and content. Off-page optimization uses external links to promote pages indirectly. While both are important, the document recommends prioritizing on-page optimization through techniques like keyword research, meta descriptions, headings, internal linking, and tracking keywords.

1. SEO Optimization
Techniques
By
Sunali Khanna

2. Types of SEO Optimization
• There are two type of page optimization techniques
1. On page optimization
2. Off page optimization
The two techniques are discussed bellow after the diagram.

3. Optimization Techniques

4. On-page Optimization Techniques
• In a layman’s language, when we directly work on the pages of our
website that is on page optimization.
• The activity is done on the page for search engine ranking.
• Examples of On page Optimization are:-

5. On-page Optimization Techniques(cont.)
• Using alt tags
• Using meta tags
• Tool tip
• Proximity

6. On-page Optimization Techniques(cont.)
• Keyword density
• Proper usage of keywords
• Heading tags

7. On-page Optimization Techniques(cont.)
• On page optimization refers to factors that have an effect on your web
site listing in organic search results. The factors are either controlled
by you or by the coding on your page.

8. On-page Optimization Techniques Example

9. Off-page Optimization Techniques
• When you are not working directly on the page but you some how but
somehow you are using the links to those pages to promote then it is
off-page optimization.
• These are the factors that have effect on your web page or web site in
search results.

10. Off-page Optimization Techniques
• The factors are neither controlled by you nor the coding on your page.
• Examples:-
1.Link popularity
2.Page rank

11. Off-page Optimization Techniques

12. Which Optimization Techniques is good for
Business
• Although both the optimization techniques are important but on page
optimization is preferable.
• SEO Check list for On page Optimization
• Always start with keyword selection, research and testing
• Meta description tag

13. Which Optimization Techniques is good for
Business(cont.)
• Alt tags
• Heading tags
• URL structure
• Internal Linking strategy
• Content
• Keyword density

14. Which Optimization Techniques is good for
Business(cont.)
• Site maps
• Track target keywords
Avoid
• Duplicate content
• Offsite images

15. Which Optimization Techniques is good for
Business(cont.)
• URL variant
• Duplicate title tags

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