2017 Internet Marketing Strategy
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Internet Marketing Strategy Wheel presented to the Women Coach and Consultant Business Owners Mastermind Meetup Group in Alexandria, VA. https://www.meetup.com/womenbusinessownermastermind
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2017 Internet Marketing Strategy
- 3. Introductions: You • Name • Business • What is your personal passion (non-business) • What do you hope to gain from this meetup?
- 4. Goals • Learn the key components to a comprehensive Internet marketing strategy • Answer questions • Learn from each other • Identify one or two actions that you will take as a result of this overview
- 5. Social Media • Stats: • Socialnomics: http://bit.ly/PQEOLt
- 6. Social Media • Top Advice: • Optimize ALL platforms you use, e.g. Meetup.com (Heather & Dawn best of the group!) • Pick one SM platform and use it daily • Social Media is not about broadcasting it’s about networking and communicating
- 7. Blog Writing • Stats: • *B2B orgs that blog 2x/mo get 70% more leads • Top Advice: • Just Do It! • Single most effective way to drive traffic to a website. • Creates trust and authority if done well • Promote after publishing *Source: Hubspot Blog
- 8. Paid Leads • Stats: • 61% of global Internet users research products online • Top Advice: • Learn from peers what is most effective • Linkedin Profinder, Thumbtack, eLance, oDesk, Home Advisor, Real Self, etc., etc.
- 9. Link Building • Stats: • Having numerous inbound links from authoritative sites is one of the top two ways to increase SEO rankings. • Top Advice: • Develop links from partner companies, trade associations and membership orgs. • Internet Press Releases help grow links rapidly, but…
- 10. SEO & Usability • Stats: • 31% of website traffic is coming from mobile devices (10% incr/yr) • Top Advice: • Create clear calls to action • Mobile optimize your website • Add Metadata • Fix broken links • Improve speed • Visit your own website regularly and improve!
- 11. Videos, Webinars, Podcasts • Stats: • YouTube is the second largest search engine! • Top Advice: • Recording live webinars and converting them to video is a quick and effective way to develop video content that can then be used for podcasts, etc.
- 12. Internet Ads • Stats: • 2000 – newspaper ads = 50M, Internet 8M • 2010 – newspaper ads = 22M, Internet 25M • Top Advice: • Hire a coach to learn best practice or hire a firm to manage the account • Google Adwords, FB, Twitter, Linkedin Ads, PPC, PPI, Conversion Rates, Display vs. Search
- 13. Email Marketing • Stats: • *64% of people say they open an email because of the subject line • Top Advice: • Use a professional system and learn from your stats. • Mailchimp, Constant Contact, Aweber, iContact *Chadwick Martin Bailey Agency
- 14. Press Releases • Stats: • Distribution of a half dozen PR last year still result in top sources of referral traffic to my site. • Top Advice: • Use sparingly to announce important company newsworthy events. • Prweb.com, PRnewswire.com, PressReleases.com (paid) • PR.com, PRLog.org (free)
- 15. Questions and Commitments • What is the most important thing you learned? • What is one action that you will take as a result of this Meetup?!
Editor's Notes
- Source: http://www.hubspot.com/marketing-statistics
- Source: http://www.hubspot.com/marketing-statistics
- http://www.walkersandsdigital.com/Walker-Sands-Mobile-Traffic-Report-Q1-2014
- http://www.walkersandsdigital.com/Walker-Sands-Mobile-Traffic-Report-Q1-2014
- http://www.poynter.org/latest-news/mediawire/175619/the-one-chart-that-should-scare-the-hell-out-of-print-media/
- http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html
- http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html