A conversation about blogging with Chantelle Flannery & Douglas Karr on 11/11/10 at NWITweetup.

1. NWITweetup
Blogging Conversation
Chantelle Flannery
& Douglas Karr
Corporate Blogging for Dummies

2. How people communicate online
Forrester’s NACTAS Q4 2006 Devices & Access Online Survey

3. 81% of consumers using social media say it’s important
for businesses to respond to questions and complaints
70% of consumers go online when searching for
information about local businesses
74% of consumers want regular posts about products
72% of consumers want posts about the company
67% want to see photos of the company
office, group outing, picnic etc
tmp directional marketing Bride the Gap, Between Search and Sales Survey

4. Corporate Response
Source: Datran Media
In 2010, what percentage of
your company’s budget will be
allocated to digital versus traditional?

5. David Armano
Increase Engagement

6. Other
Communities
Twitter
LinkedIn
Company
LinkedIn
Profiles
Subscribers
Email RSS
Facebook
Page
Flickr
YouTube
Email
Campaigns
BLOG
WEBSITE

7. Search
David Armano

8. Who are you? = Your Words
How they find you? = Search Keywords

9. Keywords help get you
properly indexed.
Keywords should be used in
your blog content.
Keywords should be properly
used in the code
How Keywords Work

10. Find Keywords
Google External Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

11. Monitor Keywords
Google Analytics > Traffic Sources > Keywords
http://www.google.com/analytics

12. Monitor Rankings
Google Webmasters
www.google.com/webmasters
Cool Tools
www.semrush.com
www.kpmrs.com

13. Use Keywords
• Domain name
• Home page title tag
• Heading tags
• Subheading tags
• Blog post title tag
• Blog post slugs
• Bold keywords in posts
• Image/Alt descriptions
• Internal link descriptions
• Meta descriptionCool Tool
www.seo-browser.com

14. Location
Geographic Keywords
• State
• City
• County
• Neighborhoods
• Street names
• ZIP codes
• Area codes
• School districts
• Regional landmarks
Use KML code & geotag your site
Cool Tool
http://www.addressfix.com

15. Optimizing for Search
1. Register with Google
Webmasters, Yahoo! Site Explorer
and Bing Webmasters
2. Build a robots.txt file that
disallows directories you don’t
want indexed, allows the rest, and
points to your sitemap
3. Integrated an XML Sitemap that
automatically publishes
4. Ping the Search Engines when your
content changes
Photo by Frank Kehren

16. The Conversation Prism – Brian Solis
Promote Everywhere
Cool Tools
feedburner.com
hootsuite.com
twitterfeed.com
ping.fm
cotweet.com
linkedin.com/apps
facebook.com/apps

17. Flickr photo by hegarty_david

18. Search
Online
Read
Blog
Click on
CTA
Fill Out
Form
Lead in CRM
Images taken from Formstack – Thanks guys 

19. Landing Page
• Write a blog post that has the
same text and value proposition
that you would use on a landing
page
• Make sure that graphics and
primary language match the button
or text used as the call to action
that drove the traffic to the post
• Insert a form into the blog post in
order to truly convert
Cool Tools
formstack.com
Turn a blog post into a landing page (w/o IT):

20. Give Your
Company
A Voice

21. Listen

22. Influencers

23. Response Techniques
• Have a plan for handling negative comments
• Answer the questions
• Thank the positive comments
• Acknowledge all comments
• Don’t make people wait 81% of consumers using
social media say it’s
important
for businesses to
respond to questions
and complaints
tmp directional marketing Bride the Gap, Between Search and Sales Survey

24. Measure - Adjust
Insanity: doing
the same thing
over and over
again and
expecting
different results.
Albert Einstein
Must Read Analytics
Blog
www.kaushik.net

25. Tracking
• Analytics
• URL shorting services (bit.ly)
• Customized shorting services
• Google custom campaign URLs
• Unique phone numbers
• Unique URLs by platform
• Analytic goal-setting
• Landing page / CTA conversion
• Closed business
Flickr Photo by jdegenhardt

26. Quality Content
• Create effective titles
• Make the content scanable
• Integrate keywords
• Variety of content is important
• Provide ME value
Flickr Photo by The Rocketeer

27. Blogging: The Most
Effective Social Strategy
Your Blog = Online Hub
Attracts search traffic
Power of RSS
Landing page w/o IT
Companywide communication tool
Maximizing your Corporate Blog
Listening – respond
Measure - adjusting
Quality content
Incorporate in overall marketing strategy
Flickr Photo by Duncan

28. Chantelle Flannery
@chantellef
Chantelle.Flannery@gmail.com
corporatebloggingtips.com
Douglas Karr
@douglaskarr
doug@dknewmedia.com