Desjardins General Insurance Group is a large automobile and home insurance company in Quebec with over 1.4 billion in annual sales and 1 million+ policies. They have undergone changes to their web analytics practices, transitioning from log-based solutions to the Omniture SiteCatalyst tool. This allows their multi-disciplinary analytics team to provide strategic recommendations, performance analysis, and metrics to various business units and partners. Their goals are to continue optimizing their online channels and gaining a more holistic view of customers through web analytics.

1. Desjardins General Insurance Group Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group

3. Teamwork: Roles & Responsibilities

4. Web Analytics Maturity Model Bill Gassman, Industry Analyst, Gartner, presented at eMetrics Summit 2007, San Francisco Level 1 Level 2 Level 4 Level 3 Level 5 IT driven, “feel good” information, few decisions, minimal value Business driven, working on metrics, accuracy and process Optimize the channel 330 ° view of customer (30° of privacy) Strategic Web Most of Level 1 & 2 Some elements of other levels

5. Objectives

10. Blog: immeria.net Contact: [email_address] Web Analytics Association Web Analytics Wednesday Stéphane Hamel Senior eBusiness Architect Desjardins General Insurance Group