« Marketing strategy », « Big Data », « digital analytics », Internet des Objets… en voulez-vous du data, en v’là! En principe, l’analytique devrait permettre aux gestionnaires marketing et autres de prendre des décisions plus éclairées. Pourtant, après des années à définir des objectifs et des indicateurs de performance, à mesurer, à produire des rapports et des tableaux de bord, la majorité des entreprises tirent le diable par la queue. Peut-être est-ce le temps de changer notre façon de faire?
Info complémentaires: https://bit.ly/radicalanalytics
Humanizing Big Data: The Key to Actionable Customer Journey AnalyticsRocketSource
The ability to gather and act on Big Data has changed our world. For companies, this influx of information is an opportunity to understand consumers on an unprecedented level. But there's a big difference between collecting disparate data points and connecting with consumers through journey analytics.
Intelligent Tooling for (Digital) SalesBarry Magee
Sales Institute - Nov 2017
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to SuccessAquent
Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization!
In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.
Humanizing Big Data: The Key to Actionable Customer Journey AnalyticsRocketSource
The ability to gather and act on Big Data has changed our world. For companies, this influx of information is an opportunity to understand consumers on an unprecedented level. But there's a big difference between collecting disparate data points and connecting with consumers through journey analytics.
Intelligent Tooling for (Digital) SalesBarry Magee
Sales Institute - Nov 2017
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
[Elite Camp 2016] Thomas Barker - From Zero to In-House Optimisation SuperstarsCXL
So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.
AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to SuccessAquent
Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization!
In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.
7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
Frameworks to Train New Analysts - Matt Whiteley - MeasureCamp12 - London 2018Matt Whiteley
Simple frameworks to help train new analysts to add structure to how they deal with requests and approach projects.
Delivered @ Measurecamp London - March 2018
www.twitter.com/thatmattw
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
3 Tactics to Engage and Develop Millennial EmployeesQualtrics
View the webinar recording at: https://success.qualtrics.com/3-tactics-to-engage-millennials-watch.html?utm_source=slideshare
By 2025, Millennials will make up 75% of the workforce. As the labor pool changes, employers can no longer rely on traditional tools and strategies to engage and develop employees.
Join Qualtrics and Shelley Kirkpatrick, Director of Assessment Services at Management Concepts, as we discuss Millennial perspectives in the workplace. You’ll learn innovative and engaging ways to create custom programs that impact employee retention and performance, and ultimately boost your company’s bottom line.
There is so much data, and so many metrics out there it can feel overwhelming when trying to decide how to measure the growth of your business.
In this SlideShare, we walk through the frameworks and concepts that will help you measure and grow your startup to success.
Meetup 16 dec data driven process to optimizationAndra Baragan
In this presentation you will learn the basic steps into building your own Conversion Optimization program and the way you can use data to your advantage.
Data Driven Customer Engagement: Workflow and Feedback SystemsBarry Magee
Citrix Peer Exchange : Dun & Bradstreet - Jul 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics HurdlesOne North
Although we have all kinds of technology at our fingertips, marketers continue to struggle to quantify and report on the effectiveness of their activities. In this Q&A-style #1NWebinar, Senior Data Strategist Ben Magnuson sat down with One North’s Marketing Coordinator Olivia Koivisto to discuss common data analytics and reporting questions from B2B and professional services marketers. During the session, Ben explained what to look for in analytics tools, how to identify which data points matter, the importance of goal-setting, and more.
Watch the recording: https://youtu.be/RsQZxFLfYnI
Leo Nilsson - Maintaining Product Values at ScaleTuring Fest
A growing company comes with many challenges — scaling product development is one of them. iZettle went from 70 to almost 500 people in 4 years and at the same time expanded the product portfolio beyond card payments. How can you create the best possible conditions to maintain the core values of the original product in such an environment? iZettle does not have all the answers. But we are currently on that journey and are happy to share our experiences so far.
See This, Do That Analytics presentation from Superweek 2014Peter O'Neill
This is my presentation from Superweek 2014 on See This Do That Analytics. It covers a different approach to supporting users of Digital Analytics data, focusing on the business impact being generated. The starting point must be to provide users with the insights they need to inform their day to day actions.
Time-to-Event Models, presented by DataSong and Revolution AnalyticsRevolution Analytics
Companies are doing a better and better job of collecting data that explains why consumers behave the way they do. These diverse data sets cause us to rethink some of the workhorse algorithms for data analysis. Specifically, the traditional binary response model leaves much room for improvement in how it embraces time. Cross–sectional models allow much rich data to fall through the cracks. We’ll discuss real-world scenarios and how to better use data with time to event modeling.
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
If you believe web analytics means defining objectives, reporting on KPIs, seeking executive buy-in, and embracing a data-driven culture, your ROI is likely sneaking out the back door. If you hope to dive into an ocean of data and find that one golden nugget of wisdom that will transform the organization, good luck.
Mainstream web analytics are dead. It’s time to get radical!
7 Steps to Put Your Lead Nurturing on SteroidsCraig Rosenberg
There is a lot of information on why marketers should do lead nurturing but there isn't a lot of information on how to do it and especially how to do it well. If you believe everything you read, lead nurturing looks easy. In reality, there are a number of critical considerations to have a truly effective lead nurturing machine. If you are just trying to figure out lead nurturing or you are ready to pump your lead nurturing programs with steroids, this webinar is perfect for you. Justin Gray, CEO of LeadMD, and Mary Firme, Chief Lead Accelerator from Reachforce, will present real lead nurturing success stories with specific instructions on how to make it happen.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
Frameworks to Train New Analysts - Matt Whiteley - MeasureCamp12 - London 2018Matt Whiteley
Simple frameworks to help train new analysts to add structure to how they deal with requests and approach projects.
Delivered @ Measurecamp London - March 2018
www.twitter.com/thatmattw
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
3 Tactics to Engage and Develop Millennial EmployeesQualtrics
View the webinar recording at: https://success.qualtrics.com/3-tactics-to-engage-millennials-watch.html?utm_source=slideshare
By 2025, Millennials will make up 75% of the workforce. As the labor pool changes, employers can no longer rely on traditional tools and strategies to engage and develop employees.
Join Qualtrics and Shelley Kirkpatrick, Director of Assessment Services at Management Concepts, as we discuss Millennial perspectives in the workplace. You’ll learn innovative and engaging ways to create custom programs that impact employee retention and performance, and ultimately boost your company’s bottom line.
There is so much data, and so many metrics out there it can feel overwhelming when trying to decide how to measure the growth of your business.
In this SlideShare, we walk through the frameworks and concepts that will help you measure and grow your startup to success.
Meetup 16 dec data driven process to optimizationAndra Baragan
In this presentation you will learn the basic steps into building your own Conversion Optimization program and the way you can use data to your advantage.
Data Driven Customer Engagement: Workflow and Feedback SystemsBarry Magee
Citrix Peer Exchange : Dun & Bradstreet - Jul 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics HurdlesOne North
Although we have all kinds of technology at our fingertips, marketers continue to struggle to quantify and report on the effectiveness of their activities. In this Q&A-style #1NWebinar, Senior Data Strategist Ben Magnuson sat down with One North’s Marketing Coordinator Olivia Koivisto to discuss common data analytics and reporting questions from B2B and professional services marketers. During the session, Ben explained what to look for in analytics tools, how to identify which data points matter, the importance of goal-setting, and more.
Watch the recording: https://youtu.be/RsQZxFLfYnI
Leo Nilsson - Maintaining Product Values at ScaleTuring Fest
A growing company comes with many challenges — scaling product development is one of them. iZettle went from 70 to almost 500 people in 4 years and at the same time expanded the product portfolio beyond card payments. How can you create the best possible conditions to maintain the core values of the original product in such an environment? iZettle does not have all the answers. But we are currently on that journey and are happy to share our experiences so far.
See This, Do That Analytics presentation from Superweek 2014Peter O'Neill
This is my presentation from Superweek 2014 on See This Do That Analytics. It covers a different approach to supporting users of Digital Analytics data, focusing on the business impact being generated. The starting point must be to provide users with the insights they need to inform their day to day actions.
Time-to-Event Models, presented by DataSong and Revolution AnalyticsRevolution Analytics
Companies are doing a better and better job of collecting data that explains why consumers behave the way they do. These diverse data sets cause us to rethink some of the workhorse algorithms for data analysis. Specifically, the traditional binary response model leaves much room for improvement in how it embraces time. Cross–sectional models allow much rich data to fall through the cracks. We’ll discuss real-world scenarios and how to better use data with time to event modeling.
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
If you believe web analytics means defining objectives, reporting on KPIs, seeking executive buy-in, and embracing a data-driven culture, your ROI is likely sneaking out the back door. If you hope to dive into an ocean of data and find that one golden nugget of wisdom that will transform the organization, good luck.
Mainstream web analytics are dead. It’s time to get radical!
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience. https://bit.ly/3AwraVL
Six Building Blocks Of Digital Transformation PowerPoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience.
How to sustain analytics capabilities in an organizationSAS Canada
This presentation is part of Analytics Management Series that is designed to suggest paths towards effective decision-making in order to help sustain and grow analytical capabilities. It features thought leaders who actively manage complex analytical environments who share their best practices. How to sustain analytics capabilities in an organization features Daymond Ling, Senior Director, Modelling & Analytics (CIBC) on how organizations who want better performance and less problems can use data to their advantage.
Predictive Analytics in Practice - Breakfast Club 11th May 2017Bilot
Ashwin Kumar unlocked the power of predictive analytics & machine learning at Bilot's Breakfast Club. Find coming Breakfast Clubs: http://www.bilot.fi/en/events/
Read more about our services for Analytics: http://www.bilot.fi/en/solutions/data-and-analytics/
Who wouldn’t prefer to wear a custom-tailored suit over something bought off the rack? Especially if it can be had for the same price, or even cheaper? In much the same way, we find that companies have a taste for supply chain analytics that are carefully tailored to their own business, quirks and all. In this talk we will discuss supply chain analytics broadly, provide some examples, and then address conditions when a custom approach to creating a supply chain decision support tool makes good sense.
Presentation for the Barcamp Nashville 2009 "Un-conference" - October 17, 2009 - "Counting Your Chickens - Analytics for Small Business" - panel discussion from members of the Analytics Committee, Nashville Technology Council - http://technologycouncil.com
Hub16: Motorola: Identifying cross-sell and up-sell opportunitiesAnaplan
Data is the new oil. Businesses are overwhelmed by the volume, velocity, and variety of new data about their market, customers, and competitors. Converting this massive data into “actionable insights” for sales and marketing teams is a major challenge faced by many B2B and B2C companies. For example, many market-changing companies have algorithms to predict who, when, and how customers will make a purchase (think Amazon's and Netflix’s recommendation engine). They have predictive/ prescriptive models and algorithms that assist their sales and marketing teams through the customer buying process. They are also coming up with innovative ways to monetize their data assets and increase revenue. In this session, you will learn how B2B companies, such as Motorola, are using Big Data and historical customer purchases to assist sales and marketing efforts. We will walk you through one use case of generating sales insights, up-sell, and cross-sell opportunities using Anaplan models.
Similar to Radical Analytics, Web à Québec, Mars 2017 (français) (20)
The future of marketing isn't Big Data & AI, it's not yet another social media network or some magic technology. The future of marketing is about problem solving, critical thinking, creativity, a sense of ethics and all those irreproducible things that makes us unique and human.
Watch the full presentation on YouTube: https://youtu.be/RhN3kv_-Llw
The Elasticity of Analytics Ethics - WaW Copenhagen, August 2020Stéphane Hamel
Stéphane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.
The Doomsday Upon Us, Marketing Festival, Prague, March 2019Stéphane Hamel
Is marketing "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" or, thanks to data, machine learning & AI, has it crossed the fine line of manipulating audiences for the benefit of the few?
The elasticity of marketing & analytics ethicsStéphane Hamel
Stéphane is a veteran of Superweek and each year he brings a forward-looking topic which challenges the way we do our work - he brought us his famous digital analytics maturity model and the radical analytics manifesto, and last year he scared the sh*t out of us by demonstrating how machine learning could be leading us closer to an impeding doomsday. This year, Stéphane will continue where he left last year and dig into real-life examples of questionable ethics and malpractice which will hopefully make you think about your limits and where the red line is for you, as an analyst and as a consumer.
On his first visit he shared the Digital Analytics Maturity Model, next came the Radical Analytics Manifesto, and after skipping a year, he is back in force with interesting stories about digital transformations, customer centricity, use and abuse of data, and the secret life of digital analysts.
Naitre et Grandir - Enhanced eCommerce for MediaStéphane Hamel
In this project, we implemented Google Analytics Enhanced Ecommerce features to better understand audience interests, engagement and readership levels for a content-rich, non-profit website.
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The client, Naître et Grandir, is funded and published by the Fondation Lucie et André Chagnon, a Quebec philanthropic society whose mission is to prevent poverty.
Naître et Grandir mission is to support Quebec parents in their role, from conception to 5 years with reliable source of information and scientifically validated content.
They are independent in regards to its content and has no profit objective or commercial interests. In this context, we considered articles to be their "products" - a powerful way to measure and demonstrate the value they offer to their audience.
A contrarian view of Tag Management SystemsStéphane Hamel
Presented at eMetrics San Francisco 2015.
While everyone believe Tag Management Systems are the next best thing since sliced bread (at least, TMS vendors believe so!), I offer a different point of view based on my own experience and feedback gleaned from clients and consultants.
Measuring your Organization's Digital Analytics MaturityStéphane Hamel
Presented at the eMetrics Marketing Optimization Summit, Boston, fall 2013.
- Definitions of analytics & analysis
- How a "model" can help
- Six critical process areas to win at digital analytics
- Benchmark
- Real-life example
- Homework :)
More info at http://DigitalAnalyticsMaturity.org
Big Data: What it means for the future of the digital analystStéphane Hamel
eMetrics Toronto presentation - 2013/03/20. Some Big Data concepts and how they can reasonably be applied today (and in the future) by digital analysts.
10 years of hard learned analytics wisdom in 20 minutesStéphane Hamel
eMetrics Tour 2013 - sharing concepts and lessons learned about developing and growing a data-driven culture and the importance of digital analytics within the organization.
Mythbusting Google Analytics - debunking a few myths about Google Analytics, supported by market research and concluding with an intro of the Online Analytics Maturity Model.
eMetrics Industry Insight (Washington D.C., 081020)Stéphane Hamel
Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US.
View accompanying comments at http://blog.immeria.net/2008/10/wasp-market-research-top-500-online.html
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
8. Impossible
Sergio Maldonado, CEO Sweetspot Intelligence
October 2016
chiefmartec.com/2016/10/analytics-ceo-makes-passionate-case-marketing-attribution/
Don’t bs me!
Attribution
9. Dennis van der Heijden, CEO, Convert.com
February 2017
blog.crazyegg.com/2017/02/09/hard-truth-ab-testing/
We lied to you.
The Hard Truth About A/B
Testing I Had to Swallow
11. RADICAL
adjectif
(latin médiéval radicalis, du latin classique radix, -icis, racine)
Qui appartient à la nature profonde, à l'essence d'un être ou d'une chose.
Qui présente un caractère absolu, total ou définitif.
Se dit d'un genre d'action ou de moyen très énergique, très efficace, dont on use pour
combattre quelque chose.
Larousse
15. ANALYTICS
The
Science of
Analysis
How an
organization arrive
at an optimal and
realistic decision
informed by data.
How to break
something complex
into smaller parts to
gain a better
understanding of it.
ANALYSIS
21. Accountable
Resources allocation
Motivate toward goals
MANAGE
Responsible
Improve your own processes
Deliver more value at a lower cost
Quantify your work
CONTROL
Subject matter expertise
Potential new areas
INFLUENCE
29. Problem Solving &
Optimization
Lean Six Sigma
Reduce cost of complexity
Increase velocity
“Make it easy to do business with”
Define
AnalyzeImprove
Control Measure
32. Product Thinking
In order to achieve (Vision) ,
our product/service will solve (User Problem)
for (Target Audience)
by giving them (Strategy) .
We will know it works when we see (Goal) .
34. Pilot Project/Proof of Concept/Experiment
LOWER THE RISKS
Break complex topic
into smaller part so
we gain a better
understanding of it.
ANALYSIS
RIGHT TO FAIL
LEARN
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
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« Marketing strategy », « Big Data », « digital analytics », Internet des Objets… en voulez-vous du data, en v’là! En principe, l’analytique devrait permettre aux gestionnaires marketing et autres de prendre des décisions plus éclairées. Pourtant, après des années à définir des objectifs et des indicateurs de performance, à mesurer, à produire des rapports et des tableaux de bord, la majorité des entreprises tirent le diable par la queue. Peut-être est-ce le temps de changer notre façon de faire?
Placeholder for personal intro
Why I don’t have a job title…
What is a « thought leader », what is a « consultant » vs « academic » vs « practitionner »?
Created in 2009 as my eBusiness MBA final paper.
Received with lots of skepticism at first… copied many times including by Adobe (without attribution)… now the concept of « maturity » is prevailing as a way to assess strenghts & weaknesses and develop a more realistic roadmap.
Source: https://digitalanalyticsmaturity.org/
What is the first question we are supposed to ask?
Really?
What about “How do you define success”, as Sir. Richard Branson puts it…
Sir Richard Branson, Founder & Chairman of Virgin Group, was asked
Q) “If you lost it all - what would be the first thing you would do to try and rebuild your success?”
A) “You have to DEFINE what SUCCESS is.”
Source: http://blog.linkedin.com/2013/01/07/richard-bransons-secrets-to-success/
Hitchiker’s Guide to the Galaxy!
“The number 42 is, in The Hitchhiker's Guide to the Galaxy by Douglas Adams, the "Answer to the Ultimate Question of Life, the Universe, and Everything", calculated by an enormous supercomputer named Deep Thought over a period of 7.5 million years. Unfortunately, no one knows what the question is.”
Source: http://online-metrics.com/actionable-kpi/
https://en.wikipedia.org/wiki/Phrases_from_The_Hitchhiker%27s_Guide_to_the_Galaxy#The_number_42
https://en.wikipedia.org/wiki/42_(number)
In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 million uniques in April.”
Late last year, The Wall Street Journal noted that Buzzfeed had 74.6 million monthly uniques, but that its “internal traffic numbers are far higher than the comScore figures … in striking distance of passing 200 million unique viewers per month.”
Last fall, Arianna Huffington wrote “100 Million Thank-Yous” to celebrate Huffington Post’s 115 million unique visitors in August but noted that their “internal numbers, at 368 million UVs, are much higher, of course.”
Source: http://fivethirtyeight.com/features/why-we-still-cant-agree-on-web-metrics/
No one ever said “television marketing”
When marketers brainstorm campaigns, they typically ask these questions, in this order:
Who is our target audience and what are our goals?
What is the best message for that audience?
In light of our goals, which strategies within the Promotion Mix — advertising, direct marketing, sales promotion, direct selling and publicity — should we use to communicate that message?
What are the best online and/or offline channels for that strategy to reach that audience?
What marketing collateral and creatives should we create and transmit based on the answers to the prior four questions?
How can we measure the results based on which metrics are relevant to each strategy within the Promotion Mix that we will use?
The strategy, message and marketing collateral matter more than the channel.
Google Analytics changed the buckets (channel grouping)
Google Analytics pushed everyone online: confuse strategies and channels
Google Analytics gives only direct ROI
Google Analytics hooked us on direct metrics
Integrating online and offline channels (lack of)
Source: https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/
A BLACK HOLE
It requires linearity. There is no single, common timeline sheltering all possible initiatives in the vast realm of marketing. Even less so one in which such investments and our desired business outcomes coexist. A fictional “snapshot” is required when cause and effect reside in parallel realities — one that is defined by our even more arbitrary decision-making milestones.
It requires causality. Causality does not happen in aggregate, but instead at very granular level. More specifically, at customer, user, fan, visitor, lead level. This means cross-device and cross-media integration at a user level are imperative if attribution is to work. In other words, attribution requires the famous 360-degree view of a statistically significant amount of potential customers. More on that separate fiction in a minute.
When pertaining to humans (always the case thus far), the understanding of attribution is limited by the understanding of the human mind. Our culture, life experiences, perceptions… affect a system (human brain) which we do not entirely comprehend. Now, can the human mind ever understand its own intricacies?
There is no common timeline. Many campaigns, channels, or media have a longer term impact on true business outcomes that we can even measure. Are you prepared to maintain never-ending conversion funnels so as to properly take into account the long-term impact of social reach and cultural associations? Will you really be able to compute all possible conversions?
There is no single customer view. People are less “digitally unique” and traceable every day. First because they choose to be. Second, because they scatter their attention and touchpoints across multiple, isolated environments. Third, because privacy standards or data protection laws prevent further integration.
Cross-device…
Privacy…
Social trend counter to single identity
2. THE LEGITIMATE PURSUIT: FINDING ROI
3. WHAT IS THE ALTERNATIVE?
Customer-level intelligence belongs in the space of data-powered automation/optimization/activation (data as an engine), not data-driven decision-making (data as a witness).
We love to understand the inner components of every process because that is the world that many of us grew up in. But discerning the pieces is no longer needed to work with the whole. Aggregate data is not inherently inferior to granular data. And there is great power in correlations.
Soure: http://chiefmartec.com/2016/10/analytics-ceo-makes-passionate-case-marketing-attribution/
http://www.lsainsider.com/study-3-in-4-euro-marketers-think-perfect-attribution-is-impossible/archives
On CrazyEgg website
Source: https://www.crazyegg.com/blog/hard-truth-ab-testing/
Source: Dictionnaire Larousse en ligne
http://blogs.gartner.com/hypecyclebook/
“In 2013 Gartner analysts published over 90 Hype Cycle reports covering different technology domains. There were more than 1900 technology profiles within those charts. I had always wanted to see all that data in one place, at one time.”
Close-Ended vs. Open Questions
« the Waterfall methodology was established in the 50's and is used successfully across a range of industries including the military, space development and health care. Such industries are tightly controlled, regulated environments where decisions are made by experts and people's lives depend on decisions being right first time. There isn't a great deal of "Whoops, that didn't work - hide the dead bodies and let's try this another way". »
Source: http://blog.atlascode.com/2012/01/09/techniques-to-reduce-software-project-risk/
Scope: Project size (how many sites? Apps? Social? Back-office?), goals (if defined!), requirements (managing expectations)
Time: Task durations (implementation time), dependencies (website or marketing campaign launch), critical path (dependency on access to data sources)
Resources: Skilled people, software/services licenses, material
Money: Costs, contingencies, profit – notice instead of Cost we should consider Benefits!
“Years ago, during the dot-com boom, Jack Welch required each of his businesses to go through an exercise that he called “Destroy Your Business.com” in which he asked them how dot.com competitors could possibly put them out of business.”
Source:
http://www.processexcellencenetwork.com/business-transformation/articles/the-8-deadly-lean-wastes-downtime
https://hbr.org/2012/10/kill-your-business-model-befor.html
If there is only one thing to remember, this is it: DMAIC!
Why? Because you shouldn’t create your own problem solving and analysis process – others have spent decades thinking about it. Lean Six Sigma and agile development concepts readily apply to our field of expertise – read about it or take a class, there’s a lot of useful knowledge out there!
« the Waterfall methodology was established in the 50's and is used successfully across a range of industries including the military, space development and health care. Such industries are tightly controlled, regulated environments where decisions are made by experts and people's lives depend on decisions being right first time. There isn't a great deal of "Whoops, that didn't work - hide the dead bodies and let's try this another way". »
Source: http://blog.atlascode.com/2012/01/09/techniques-to-reduce-software-project-risk/
Scope: Project size (how many sites? Apps? Social? Back-office?), goals (if defined!), requirements (managing expectations)
Time: Task durations (implementation time), dependencies (website or marketing campaign launch), critical path (dependency on access to data sources)
Resources: Skilled people, software/services licenses, material
Money: Costs, contingencies, profit – notice instead of Cost we should consider Benefits!
Stéphane Hamel is a seasoned consultant and distinguished thought leader in the field of digital analytics. Named Most Influential Industry Contributor of 2012 by the Digital Analytics Association, he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts. Stéphane has previously held board positions with the DAA, taught hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards, including award-winning digital data analytics firm Cardinal Path and dashboard solution Klipfolio. He is frequently called upon to speak at conferences around the world and an often-quoted media contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in an historical heritage area called Île d’Orléans, near Québec-city, Canada.