10 years of hard learned analytics wisdom in 20 minutesStéphane Hamel
eMetrics Tour 2013 - sharing concepts and lessons learned about developing and growing a data-driven culture and the importance of digital analytics within the organization.
eMetrics Industry Insight (Washington D.C., 081020)Stéphane Hamel
Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US.
View accompanying comments at http://blog.immeria.net/2008/10/wasp-market-research-top-500-online.html
Measuring your Organization's Digital Analytics MaturityStéphane Hamel
Presented at the eMetrics Marketing Optimization Summit, Boston, fall 2013.
- Definitions of analytics & analysis
- How a "model" can help
- Six critical process areas to win at digital analytics
- Benchmark
- Real-life example
- Homework :)
More info at http://DigitalAnalyticsMaturity.org
10 years of hard learned analytics wisdom in 20 minutesStéphane Hamel
eMetrics Tour 2013 - sharing concepts and lessons learned about developing and growing a data-driven culture and the importance of digital analytics within the organization.
eMetrics Industry Insight (Washington D.C., 081020)Stéphane Hamel
Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US.
View accompanying comments at http://blog.immeria.net/2008/10/wasp-market-research-top-500-online.html
Measuring your Organization's Digital Analytics MaturityStéphane Hamel
Presented at the eMetrics Marketing Optimization Summit, Boston, fall 2013.
- Definitions of analytics & analysis
- How a "model" can help
- Six critical process areas to win at digital analytics
- Benchmark
- Real-life example
- Homework :)
More info at http://DigitalAnalyticsMaturity.org
Big Data: What it means for the future of the digital analystStéphane Hamel
eMetrics Toronto presentation - 2013/03/20. Some Big Data concepts and how they can reasonably be applied today (and in the future) by digital analysts.
Mythbusting Google Analytics - debunking a few myths about Google Analytics, supported by market research and concluding with an intro of the Online Analytics Maturity Model.
A contrarian view of Tag Management SystemsStéphane Hamel
Presented at eMetrics San Francisco 2015.
While everyone believe Tag Management Systems are the next best thing since sliced bread (at least, TMS vendors believe so!), I offer a different point of view based on my own experience and feedback gleaned from clients and consultants.
If you believe web analytics means defining objectives, reporting on KPIs, seeking executive buy-in, and embracing a data-driven culture, your ROI is likely sneaking out the back door. If you hope to dive into an ocean of data and find that one golden nugget of wisdom that will transform the organization, good luck.
Mainstream web analytics are dead. It’s time to get radical!
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Markerstudy Group Drives Growth and InnovationCloudera, Inc.
Learn how Markerstudy Group is driving growth and innovation. The general insurer uses both Cloudera Enterprise powered by Hadoop and SAS Analytics. With it's big data analytics platform, Markerstudy has achieved significant ROI including 120% increase in policy count over 18 months.
Today there is a widespread focus on "the how" in relation to problem solving. How can we gain better knowledge of what consumers want, or need? How can we be more efficient, reduce the cost to serve, or grow the lifetime value of a customer?
Data and Advanced Analytics offer huge potential to revolutionise all markets. There is an opportunity to be one step ahead of the need, to redesign journeys and enhance enterprise strategies. To do this you need access to the most advanced analytics but also the best quality, including variations and types of data, and then the technology that can act on this insight.
Data science can present a unique opportunity for uncovered growth and can accelerate your business through strategic innovation – fast.
In this session you will hear more about how today's Advanced Analytics can move from a single task, to an ongoing strategic opportunity.
An opportunity that helps you move at the speed of the market and helps you maximise every opportunity
Advocacy marketing and programs for Startups. This presentation is about reviews, testimonials, client cases and other programs like influencer marketing that you can use to create word of mouth.
Part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.
Explore how different industries are embracing the utility of AI to create and deliver new value for their customers and organisation
* Discuss the state of maturity of AI across industries
* Get an appreciation of business posture to AI projects
We also review the utility of AI across several industries including:
* Healthcare
* Newsroom & Journalism
* Travel
* Finance
* Supply Chain / eCommerce / Retail
* Streaming & Gaming
* Transportation
* Logistics
* Manufacturing
* Agriculture
* Defense & Cybersecurity
Part of the What Matters in AI series as published on www.andremuscat.com
Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in.
In our latest survey, we asked Digital Strategists at Enterprise companies to delineate between interest and investment in emerging technologies. This deck reveals the results. For our analysis and key takeaways, check out our post here: http://bit.ly/1g7Q12c
In part 1 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why mobile search is essential in the patient journey. Patients are across all devices when researching to compare, discover, review and locate. When it comes to booking the appointment, digital content is key in decision making. Google’s new rules for mobile compatibility redefined the web April 21. Learn to manage for this new paradigm and grow leads, traffic and sales.
The IT security skills shortage continues to widen, making it even harder for enterprises to maintain their defenses in the face of increasingly complex threats to a continually expanding attack surface. With open IT security positions numbering in the millions worldwide, and enterprises seeing an increase in the number of those positions as turnover occurs, greater levels of automation and better integration of security tools becomes all the more important.
Leading IT research firm EMA surveyed IT and IT security respondents to better understand how the shortage impacts organizations and what automation can do to help alleviate the side effects of the shortage. These slides dive into some of the results.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Privacy Risk Management - Emerging Trends, Benchmarking Research and Best Pra...TrustArc
A comprehensive new IAPP / TrustArc research report reviews what nearly 500 companies across EU, US and Asia are doing to comply with the GDPR. Key results include: How many DPIAs are being conducted? Are companies creating data inventories? How many data subject access rights requests are they receiving? What type of tools are they using to manage compliance? What other types of assessments are they conducting? And much more.
Join us to hear from the report’s authors on their key takeaways from the research, how you can use this information to secure budget next year and best practices to manage ongoing GDPR compliance.
In this webinar as our speakers will provide valuable insights into:
-Data on what other organizations are doing
-Thoughts on emerging best practices
-How technology can help automate certain GDPR tasks
Big Data: What it means for the future of the digital analystStéphane Hamel
eMetrics Toronto presentation - 2013/03/20. Some Big Data concepts and how they can reasonably be applied today (and in the future) by digital analysts.
Mythbusting Google Analytics - debunking a few myths about Google Analytics, supported by market research and concluding with an intro of the Online Analytics Maturity Model.
A contrarian view of Tag Management SystemsStéphane Hamel
Presented at eMetrics San Francisco 2015.
While everyone believe Tag Management Systems are the next best thing since sliced bread (at least, TMS vendors believe so!), I offer a different point of view based on my own experience and feedback gleaned from clients and consultants.
If you believe web analytics means defining objectives, reporting on KPIs, seeking executive buy-in, and embracing a data-driven culture, your ROI is likely sneaking out the back door. If you hope to dive into an ocean of data and find that one golden nugget of wisdom that will transform the organization, good luck.
Mainstream web analytics are dead. It’s time to get radical!
Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.
Markerstudy Group Drives Growth and InnovationCloudera, Inc.
Learn how Markerstudy Group is driving growth and innovation. The general insurer uses both Cloudera Enterprise powered by Hadoop and SAS Analytics. With it's big data analytics platform, Markerstudy has achieved significant ROI including 120% increase in policy count over 18 months.
Today there is a widespread focus on "the how" in relation to problem solving. How can we gain better knowledge of what consumers want, or need? How can we be more efficient, reduce the cost to serve, or grow the lifetime value of a customer?
Data and Advanced Analytics offer huge potential to revolutionise all markets. There is an opportunity to be one step ahead of the need, to redesign journeys and enhance enterprise strategies. To do this you need access to the most advanced analytics but also the best quality, including variations and types of data, and then the technology that can act on this insight.
Data science can present a unique opportunity for uncovered growth and can accelerate your business through strategic innovation – fast.
In this session you will hear more about how today's Advanced Analytics can move from a single task, to an ongoing strategic opportunity.
An opportunity that helps you move at the speed of the market and helps you maximise every opportunity
Advocacy marketing and programs for Startups. This presentation is about reviews, testimonials, client cases and other programs like influencer marketing that you can use to create word of mouth.
Part of the "Making Your Funnel Work" program by E-commercemanagers.com in close cooperation with Startupbootcamp.
Explore how different industries are embracing the utility of AI to create and deliver new value for their customers and organisation
* Discuss the state of maturity of AI across industries
* Get an appreciation of business posture to AI projects
We also review the utility of AI across several industries including:
* Healthcare
* Newsroom & Journalism
* Travel
* Finance
* Supply Chain / eCommerce / Retail
* Streaming & Gaming
* Transportation
* Logistics
* Manufacturing
* Agriculture
* Defense & Cybersecurity
Part of the What Matters in AI series as published on www.andremuscat.com
Often with emerging technologies, there is a disconnect between what people are excited or care most about versus what they will actually invest in.
In our latest survey, we asked Digital Strategists at Enterprise companies to delineate between interest and investment in emerging technologies. This deck reveals the results. For our analysis and key takeaways, check out our post here: http://bit.ly/1g7Q12c
In part 1 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why mobile search is essential in the patient journey. Patients are across all devices when researching to compare, discover, review and locate. When it comes to booking the appointment, digital content is key in decision making. Google’s new rules for mobile compatibility redefined the web April 21. Learn to manage for this new paradigm and grow leads, traffic and sales.
The IT security skills shortage continues to widen, making it even harder for enterprises to maintain their defenses in the face of increasingly complex threats to a continually expanding attack surface. With open IT security positions numbering in the millions worldwide, and enterprises seeing an increase in the number of those positions as turnover occurs, greater levels of automation and better integration of security tools becomes all the more important.
Leading IT research firm EMA surveyed IT and IT security respondents to better understand how the shortage impacts organizations and what automation can do to help alleviate the side effects of the shortage. These slides dive into some of the results.
Driving Conversions Through Deep PersonalizationAcquia
Get our webinar to see how the use of Digital Experience technology data and marketing driven solutions can engage your customers to help them move along their path. We’ll be sharing an example of how Acquia Customer Data Platform and Acquia Personalization played a key role at the Epilepsy Foundation to both increase activity and grow donations.
Today, using powerful data and digital content delivery tools, you can engage each customer coming to your website with a uniquely personalized experience, designed to quickly meet their individual needs and accelerate their journey to activation and conversion.
Join guest speaker Joe Stanhope, Principal Analyst at Forrester, Karen Wood, Sr. Director Product Marketing at Acquia, and Ken Lowenberg, Director of Digital Marketing, and Technology for Ameex Technologies (and former VP at the Epilepsy Foundation), as they discuss “Mapping the Journey to Full Customer Engagement.”
In this webinar you'll learn how to:
Identify your customer's current engagement levels and potential room for growth
Utilize the most powerful technologies available to expand stakeholder engagement
Understand your data and how to build strong data driven solutions that help you fuel your business growth
Use personalization to present a unique user environment
Privacy Risk Management - Emerging Trends, Benchmarking Research and Best Pra...TrustArc
A comprehensive new IAPP / TrustArc research report reviews what nearly 500 companies across EU, US and Asia are doing to comply with the GDPR. Key results include: How many DPIAs are being conducted? Are companies creating data inventories? How many data subject access rights requests are they receiving? What type of tools are they using to manage compliance? What other types of assessments are they conducting? And much more.
Join us to hear from the report’s authors on their key takeaways from the research, how you can use this information to secure budget next year and best practices to manage ongoing GDPR compliance.
In this webinar as our speakers will provide valuable insights into:
-Data on what other organizations are doing
-Thoughts on emerging best practices
-How technology can help automate certain GDPR tasks
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making
90% of the world's data was generated in the last 12 months, and a lot of that data is about the customer you want to reach. Traditional analytics platforms don't handle the new types of big data, and it can take months or years to get it into the hands of marketers. Join us to learn how leading brands are using Wave, the Salesforce Analytics Cloud to:
• Understand customers like never before by joining data from applications, databases and even products in a single view
• Supercharge marketing personnel by putting the answer to any question in the palms of their hands, on their mobile devices
• Shorten the cycle time to innovate by quickly connecting the dots from marketing to sales to service with a single analytical view
The future of marketing isn't Big Data & AI, it's not yet another social media network or some magic technology. The future of marketing is about problem solving, critical thinking, creativity, a sense of ethics and all those irreproducible things that makes us unique and human.
Watch the full presentation on YouTube: https://youtu.be/RhN3kv_-Llw
The Elasticity of Analytics Ethics - WaW Copenhagen, August 2020Stéphane Hamel
Stéphane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.
The Doomsday Upon Us, Marketing Festival, Prague, March 2019Stéphane Hamel
Is marketing "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" or, thanks to data, machine learning & AI, has it crossed the fine line of manipulating audiences for the benefit of the few?
The elasticity of marketing & analytics ethicsStéphane Hamel
Stéphane is a veteran of Superweek and each year he brings a forward-looking topic which challenges the way we do our work - he brought us his famous digital analytics maturity model and the radical analytics manifesto, and last year he scared the sh*t out of us by demonstrating how machine learning could be leading us closer to an impeding doomsday. This year, Stéphane will continue where he left last year and dig into real-life examples of questionable ethics and malpractice which will hopefully make you think about your limits and where the red line is for you, as an analyst and as a consumer.
On his first visit he shared the Digital Analytics Maturity Model, next came the Radical Analytics Manifesto, and after skipping a year, he is back in force with interesting stories about digital transformations, customer centricity, use and abuse of data, and the secret life of digital analysts.
Radical Analytics, Web à Québec, Mars 2017 (français)Stéphane Hamel
« Marketing strategy », « Big Data », « digital analytics », Internet des Objets… en voulez-vous du data, en v’là! En principe, l’analytique devrait permettre aux gestionnaires marketing et autres de prendre des décisions plus éclairées. Pourtant, après des années à définir des objectifs et des indicateurs de performance, à mesurer, à produire des rapports et des tableaux de bord, la majorité des entreprises tirent le diable par la queue. Peut-être est-ce le temps de changer notre façon de faire?
Info complémentaires: https://bit.ly/radicalanalytics
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
Naitre et Grandir - Enhanced eCommerce for MediaStéphane Hamel
In this project, we implemented Google Analytics Enhanced Ecommerce features to better understand audience interests, engagement and readership levels for a content-rich, non-profit website.
---
The client, Naître et Grandir, is funded and published by the Fondation Lucie et André Chagnon, a Quebec philanthropic society whose mission is to prevent poverty.
Naître et Grandir mission is to support Quebec parents in their role, from conception to 5 years with reliable source of information and scientifically validated content.
They are independent in regards to its content and has no profit objective or commercial interests. In this context, we considered articles to be their "products" - a powerful way to measure and demonstrate the value they offer to their audience.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Exploring Patterns of Connection with Social Dreaming
eMetrics Industry Insight
1. WASP:
Web Analytics Solution Profiler
Stéphane Hamel
immeria.net
“an immersion in analytics”
May, 2008
Industry Insight
MEMBER
2. R&D project
Bias
Limitations
IMPORTANT NOTICE: This information is
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but not limited to the implied warranties of
merchantability, fitness for a particular
purpose or non-infringement. References
to companies, web sites, their services and
products, are provided “as is” without
warranty of any kind, either expressed or
implied. In no event shall immeria
consulting services inc. be liable for any
special, incidental, indirect or
consequential damages of any kind, or any
damages whatsoever resulting from loss of
use, data or profits, whether or not advised
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express consent of immeria consulting
services inc.
4. 100 tools
5,600 active users
20,000 web sites/day
400,000 web sites
18,000,000 data points
3 Months…
5. Case 1: Default data collection
Date source: WASP
Date: March 20th
– April 20th
Domains: ~200,000
Data points: ~7,000,000
6. Case 2: Insurance Vertical
Date source: Alexa > Business > Financial Services > Insurance Top 100
Date: April 28th
Domains: ~100
7. Case 3: Geographies: UK
Date source: Top UK websites
Date: January 2008
Domains: 2,000
Data points: ~3,000
8. Case 4: Top Retail Sites in Canada
Date source: Comscore
Date: January 2008
Domains: ~900
Data points: ~1200
9. Case 5: Trends
Date source: WASP
Date: February 11th
, 2008 –April 29th
, 2008
Domains: ~400,000
Data points: 18,000,000
▬ 54%
25%
▬ 17%
5%
▬ 3%
1.3%
0.0%
0.00% 0%
0.3%
0.02% 0.4%
0.2%
0.02% 0.2%
% of visits
% of sites
Growth/
drop over 3
months
2%
0.03% 0.2%
10. 40% corporate sites not using analytics
10% double-tagging
Testing & targeting huge opportunity
WASP by Geographies & verticals
Future of WASP: enterprise licence will
include market research capabilities
My takes...