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Stéphane Hamel   Director, Strategic Services   Cardinal Path   @SHamelCP                                                 ...
StatsFactsTakeaways
Use of web analytics          Top 500 Retail Sites                 Fortune 500Source: InternetRetailer.com & Money.CNN.com...
Top 500 Retail Sites              64%                                                            Three years ago, GA      ...
Fortune 500             45%                                 GA has more presence                                 than all ...
Web Analytics  Double Dipping Ratio (Retail)                                       33%   31%                           24%...
StatsFactsTakeaways
Google Analytics Premium          Processing                          Dedicated              Power                        ...
Google Analytics Premium          Processing                          Dedicated              Power                        ...
Data ownership                 No data-sharing without consent                 Data sharing settings                 Us...
Unified Digital Analytics     “Google struggles to integrate across     Facebook, Apple/iOS, Microsoft     SharePoint, etc...
Open Data and Standards           “Open APIs and support for REST, ODBC Web           Services and other industry standard...
Sampling, slicing & dicing     “Dimension limits hamstring marketers when they expand”         1,000,000,000 hits per mon...
Expertise, SLAs + World-Class Support      “when our Customer Support team helps a customer solve a             problem, w...
Enterprise concerns     “Google Analytics Premium still lags     enterprise competitors in several     areas such as data ...
It’s the tools fault!Picture credit: stock.xchng
Copyright © 2009-2011 Stéphane Hamel
StatsFactsTakeaways
Analytics: the science of analysis                         How a business arrives at an                         optimal an...
Analysis                         The process of breaking                         a complex topic into                     ...
Online Analytics Maturity ModelKey Process Areas                   Management,                   Governance, A            ...
1. MANAGEMENT,             GOVERNANCE &             ADOPTIONCredit: stock.xchng
2. OBJECTIVES                      Copyright © 2009-2011 Stéphane HamelCredit: stock.xchng
3. SCOPECredit: stock.xchng
4. TEAM AND     EXPERTISE                      Copyright © 2009-2011 Stéphane HamelCredit: stock.xchng
5.CONTINUOUS IMPROVEMENT            PROCESS & ANALYSIS            METHODOLOGY                          Copyright © 2009-20...
6. LEVERAGING THE   TOOLS, TECHNOLOGY &   DATA INTEGRATION
 Get down to earth Fix your issues Gain experience Maintain balance     Copyright © 2009-2011 Stéphane Hamel
StatsFactsTakeawaysAssignment!
Self assessment tool      immeria.net/oamm
Stéphane HamelDirector of Strategic Servicesshamel@cardinalpath.com          Quebec City, QC, Canada                      ...
Google Users' Great Event New York 2011
Google Users' Great Event New York 2011
Google Users' Great Event New York 2011
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Google Users' Great Event New York 2011

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Mythbusting Google Analytics - debunking a few myths about Google Analytics, supported by market research and concluding with an intro of the Online Analytics Maturity Model.

Published in: Technology, Business
  • Thanks for your comment David. Of course, a deck like this doesn't convey the spoken message that came with it. The simple truth is that you (as the owner of a GA account) own your data and can take it back or delete it whenever you want.
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  • The speaker is being a bit disingenuous when he says that its a myth that Google owns your data. While it is technically true that Google doesn't own your data, they can do more or less whatever they want with your site's data regardless of whether those actions are to your detriment. From the Google Analytics Terms of Service "Google and its wholly owned subsidiaries may retain and use, subject to the terms of its privacy policy (located at www.google.com/privacy.html), information collected in Your use of the Service." Retain and use is VERY broad language.
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  • Awesome
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  • need more model..
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Google Users' Great Event New York 2011

  1. Stéphane Hamel Director, Strategic Services Cardinal Path @SHamelCP Copyright © 2009-2011 Stéphane HamelCredit: Mythbusters is copyright, Discovery Communications LLC
  2. StatsFactsTakeaways
  3. Use of web analytics Top 500 Retail Sites Fortune 500Source: InternetRetailer.com & Money.CNN.comDate: October 2011Methodology:builtwith.com & Ghostery.com
  4. Top 500 Retail Sites 64% Three years ago, GA was found on 43% of Top 500 Retail Sites 33% 19% 3% 3%Source: InternetRetailer.com Note: sum is over 100% because of “double dipping”Date: October 2011Methodology: data from BuiltWith.com & Ghostery.com
  5. Fortune 500 45% GA has more presence than all other vendors combined! 24% 9% 5% 2% othersSource: Money.CNN.com Note: sum is over 100% because of “double dipping”Date: October 2011Methodology:Ghostery.com
  6. Web Analytics Double Dipping Ratio (Retail) 33% 31% 24% Oct 2008 Feb 2010 Oct 2011Source: InternetRetailer.comDate: October 2011Methodology: data from BuiltWith.com
  7. StatsFactsTakeaways
  8. Google Analytics Premium Processing Dedicated Power Support Advanced Analysis Features SLAsGetting To Know Google Analytics Premiumhttp://goo.gl/0tzcZ
  9. Google Analytics Premium Processing Dedicated Power Support Alex Langshur Advanced Analysis Features SLAsGetting To Know Google Analytics Premiumhttp://goo.gl/0tzcZ
  10. Data ownership  No data-sharing without consent  Data sharing settings  User control over data “Users own their Google Analytics data” Copyright © 2009-2011 Stéphane HamelPicture credit: stock.xchng
  11. Unified Digital Analytics “Google struggles to integrate across Facebook, Apple/iOS, Microsoft SharePoint, etc.” Web Analytics Social Analytics Video Analytics A/B & MVT CMS Campaigns Search Merchandising Surveys Walk the dogPicture credit: stock.xchng
  12. Open Data and Standards “Open APIs and support for REST, ODBC Web Services and other industry standards let you seamlessly get data out” Copyright © 2009-2011 Stéphane HamelPicture credit: stock.xchng
  13. Sampling, slicing & dicing “Dimension limits hamstring marketers when they expand”  1,000,000,000 hits per month  1,000,000 rows of data per day  Sampling at 50 millions visits  50 custom variables Copyright © 2009-2011 Stéphane HamelPicture credit: stock.xchng
  14. Expertise, SLAs + World-Class Support “when our Customer Support team helps a customer solve a problem, we don’t write a blog post about it” Copyright © 2009-2011 Stéphane HamelPicture credit: stock.xchng
  15. Enterprise concerns “Google Analytics Premium still lags enterprise competitors in several areas such as data integration, administration, and data processing” Copyright © 2009-2011 Stéphane HamelPicture credit: stock.xchng
  16. It’s the tools fault!Picture credit: stock.xchng
  17. Copyright © 2009-2011 Stéphane Hamel
  18. StatsFactsTakeaways
  19. Analytics: the science of analysis How a business arrives at an optimal and realistic decision based on existing data.Adapted from Wikipedia
  20. Analysis The process of breaking a complex topic into smaller parts to gain a better understanding of it.Adapted from Wikipedia
  21. Online Analytics Maturity ModelKey Process Areas Management, Governance, A doption 5 4 Tools, Technolo 3 gy & Data Objectives Integration 2 1 0 Continuous Improvement Scope Process & Methodology Team & Expertise
  22. 1. MANAGEMENT, GOVERNANCE & ADOPTIONCredit: stock.xchng
  23. 2. OBJECTIVES Copyright © 2009-2011 Stéphane HamelCredit: stock.xchng
  24. 3. SCOPECredit: stock.xchng
  25. 4. TEAM AND EXPERTISE Copyright © 2009-2011 Stéphane HamelCredit: stock.xchng
  26. 5.CONTINUOUS IMPROVEMENT PROCESS & ANALYSIS METHODOLOGY Copyright © 2009-2011 Stéphane HamelCredit: stock.xchng
  27. 6. LEVERAGING THE TOOLS, TECHNOLOGY & DATA INTEGRATION
  28.  Get down to earth Fix your issues Gain experience Maintain balance Copyright © 2009-2011 Stéphane Hamel
  29. StatsFactsTakeawaysAssignment!
  30. Self assessment tool immeria.net/oamm
  31. Stéphane HamelDirector of Strategic Servicesshamel@cardinalpath.com Quebec City, QC, Canada Twitter @SHamelCP www.CardinalPath.com

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