Stéphane is a veteran of Superweek and each year he brings a forward-looking topic which challenges the way we do our work - he brought us his famous digital analytics maturity model and the radical analytics manifesto, and last year he scared the sh*t out of us by demonstrating how machine learning could be leading us closer to an impeding doomsday. This year, Stéphane will continue where he left last year and dig into real-life examples of questionable ethics and malpractice which will hopefully make you think about your limits and where the red line is for you, as an analyst and as a consumer.
Strata Conference NY: The Accidental Chief Privacy OfficerJim Adler
Strata Conference
New York
September 23, 2011
http://strataconf.com/stratany2011/public/schedule/detail/21484
http://youtu.be/PKUI9iz0l9g
The first generation of chief privacy officers were typically attorneys, charged with the formulation and enforcement of privacy policies. Times have changed. Given the speed and complexity of technology, the privacy policy is necessary but hardly sufficient. Because we live much of our lives in public, both online and offline, the Internet is transforming the anonymity of our cities into the familiarity of small towns. Privacy is deeply ingrained within the technology that manages this personal data. The products and services driving this transformation must consider privacy from the earliest design sessions.
Today’s engineer CPO, and I’m one, must deeply involve themselves with the technology and product design process to bake-in privacy. This new breed of CPO is comfortable in an engineering scrum, product focus group, reviewing pending regulations, or analyzing A/B test results. They have the historical awareness, frontier spirit, regulatory caution, technical chops, and innovator’s curiosity to work through the toughest data issues. The promise of the engineer CPO is that products, not only safeguard privacy, but compete on it.
The Need of Slidell Lawyer for Making a Proper WillCrish Mart
The main aim of making wills is to transfer the property to another safe hand after the main owner dies. It can also be defined as a written proof for the new owner of any property or real estate.
Your Guide to Digital Selfdefense - Pernille Tranberg und Steffan HeuerUnivention GmbH
Persönlichen Daten sind das Öl oder das Gold von heute – die eine Ressource, die jeder haben möchte. Die digitale Wirtschaft baut darauf auf. Unternehmen verfolgen und analysieren jeden Schritt, den Nutzer unternehmen und sie machen Milliarden Umsätze, indem sie unsere Informationen abbauen und verkaufen. Bürger und Verbraucher sind Opfer eines enormen Wettlaufs um den Aufbau von Identitätsbanken, die jedes noch so kleine Detail unseres Lebens enthalten.
Die Keynote zielt darauf ab, die vielen Möglichkeiten aufzudecken, wie wir jeden Tag betrogen und verkauft werden und welche Folgen das hat.
Yahoo's Lawsuit Against Former Employee for Leaking Information to PressTric Park
Yahoo filed a lawsuit against Cecile Lal, who it identified as a former chief of staff to a senior vice president at the company, in Santa Clara County superior court. The claim alleges breach of contract and breach of a fiduciary duty of loyalty by Lal, who it says leaks confidential information to author and journalist Nicholas Carlson.
Strata Conference NY: The Accidental Chief Privacy OfficerJim Adler
Strata Conference
New York
September 23, 2011
http://strataconf.com/stratany2011/public/schedule/detail/21484
http://youtu.be/PKUI9iz0l9g
The first generation of chief privacy officers were typically attorneys, charged with the formulation and enforcement of privacy policies. Times have changed. Given the speed and complexity of technology, the privacy policy is necessary but hardly sufficient. Because we live much of our lives in public, both online and offline, the Internet is transforming the anonymity of our cities into the familiarity of small towns. Privacy is deeply ingrained within the technology that manages this personal data. The products and services driving this transformation must consider privacy from the earliest design sessions.
Today’s engineer CPO, and I’m one, must deeply involve themselves with the technology and product design process to bake-in privacy. This new breed of CPO is comfortable in an engineering scrum, product focus group, reviewing pending regulations, or analyzing A/B test results. They have the historical awareness, frontier spirit, regulatory caution, technical chops, and innovator’s curiosity to work through the toughest data issues. The promise of the engineer CPO is that products, not only safeguard privacy, but compete on it.
The Need of Slidell Lawyer for Making a Proper WillCrish Mart
The main aim of making wills is to transfer the property to another safe hand after the main owner dies. It can also be defined as a written proof for the new owner of any property or real estate.
Your Guide to Digital Selfdefense - Pernille Tranberg und Steffan HeuerUnivention GmbH
Persönlichen Daten sind das Öl oder das Gold von heute – die eine Ressource, die jeder haben möchte. Die digitale Wirtschaft baut darauf auf. Unternehmen verfolgen und analysieren jeden Schritt, den Nutzer unternehmen und sie machen Milliarden Umsätze, indem sie unsere Informationen abbauen und verkaufen. Bürger und Verbraucher sind Opfer eines enormen Wettlaufs um den Aufbau von Identitätsbanken, die jedes noch so kleine Detail unseres Lebens enthalten.
Die Keynote zielt darauf ab, die vielen Möglichkeiten aufzudecken, wie wir jeden Tag betrogen und verkauft werden und welche Folgen das hat.
Yahoo's Lawsuit Against Former Employee for Leaking Information to PressTric Park
Yahoo filed a lawsuit against Cecile Lal, who it identified as a former chief of staff to a senior vice president at the company, in Santa Clara County superior court. The claim alleges breach of contract and breach of a fiduciary duty of loyalty by Lal, who it says leaks confidential information to author and journalist Nicholas Carlson.
Personal Data Economy Action Plan - Get Smart, Get Connected, Get ProofPhil Wolff
The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the class.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Can You Be The Real You At Work? The Importance Of Authenticity Bernard Marr
The importance of building a positive, healthy workplace culture has never been more apparent, and what leaders can take from this recognition of the value of authenticity is the critical element that it plays in creating this culture. This means that it’s essential to create business environments where authenticity is not only accepted but recognized and rewarded.
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
In this issue, “The 20 Best Tech Companies to Work for in 2019” we’ve enlisted some such companies which have initiated an appreciable level of ethical standards in their organizations.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
Social business organizations, especially those in regulated industries, now know they must take privacy and data security seriously to gain consumer trust, but many don’t know how to begin implementing practices and software that protect the brand and the consumer. Can you be both a social business and have a secure data setup? How do you know what data to collect and what to block? How can you use a system that is both scalable and usable to flag unwanted content? How do you know when to export and archive data? How can you integrate a culture of data compliance into your entire organization?
In this webinar, we will discuss:
-Best practices for collecting, processing, and storing data.
-Software solutions that will help you start and scale a data management and compliance program.
-How to integrate a compliance strategy into technology solutions so the entire organization is on board.
A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, John Lee from Microsoft Advertising will share data and insights from consumer research studies on trust/inclusion/sustainability, highlight brand success stories, and explore actionable strategies for your digital marketing efforts.
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
Join us to hear how marketing professionals can interact with brand advocates, create an environment that inspires dialogue, and build a brand narrative through shared stories and customer interactions. Social media marketing programs excel when marketers create experiences that capture and reinforce the positive relationship—and feelings—customers already have with their brands. In this compelling, 60-minute webinar, we’ll show you how to:
Create a social presence that resembles your customers’ real world experience with your brand
Develop customer connections based on shared interests and passions
Integrate your brand’s marketing objectives into social media programs
Discover the right balance of brand or product content vs. user generated content
And more
The future of marketing isn't Big Data & AI, it's not yet another social media network or some magic technology. The future of marketing is about problem solving, critical thinking, creativity, a sense of ethics and all those irreproducible things that makes us unique and human.
Watch the full presentation on YouTube: https://youtu.be/RhN3kv_-Llw
The Elasticity of Analytics Ethics - WaW Copenhagen, August 2020Stéphane Hamel
Stéphane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.
More Related Content
Similar to The elasticity of marketing & analytics ethics
Personal Data Economy Action Plan - Get Smart, Get Connected, Get ProofPhil Wolff
The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the class.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Can You Be The Real You At Work? The Importance Of Authenticity Bernard Marr
The importance of building a positive, healthy workplace culture has never been more apparent, and what leaders can take from this recognition of the value of authenticity is the critical element that it plays in creating this culture. This means that it’s essential to create business environments where authenticity is not only accepted but recognized and rewarded.
In the Internet age, word-of-mouth is more potent than ever before. How can you leverage the power of social media to spread and strengthen your practice’s brand?
In this issue, “The 20 Best Tech Companies to Work for in 2019” we’ve enlisted some such companies which have initiated an appreciable level of ethical standards in their organizations.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
Social business organizations, especially those in regulated industries, now know they must take privacy and data security seriously to gain consumer trust, but many don’t know how to begin implementing practices and software that protect the brand and the consumer. Can you be both a social business and have a secure data setup? How do you know what data to collect and what to block? How can you use a system that is both scalable and usable to flag unwanted content? How do you know when to export and archive data? How can you integrate a culture of data compliance into your entire organization?
In this webinar, we will discuss:
-Best practices for collecting, processing, and storing data.
-Software solutions that will help you start and scale a data management and compliance program.
-How to integrate a compliance strategy into technology solutions so the entire organization is on board.
A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. In this session, John Lee from Microsoft Advertising will share data and insights from consumer research studies on trust/inclusion/sustainability, highlight brand success stories, and explore actionable strategies for your digital marketing efforts.
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective Social Media Management.” See how the largest brands in the world work across their organization to develop a communications and an engagement framework that incorporates their audience and their brand identity.
Join us to hear how marketing professionals can interact with brand advocates, create an environment that inspires dialogue, and build a brand narrative through shared stories and customer interactions. Social media marketing programs excel when marketers create experiences that capture and reinforce the positive relationship—and feelings—customers already have with their brands. In this compelling, 60-minute webinar, we’ll show you how to:
Create a social presence that resembles your customers’ real world experience with your brand
Develop customer connections based on shared interests and passions
Integrate your brand’s marketing objectives into social media programs
Discover the right balance of brand or product content vs. user generated content
And more
Similar to The elasticity of marketing & analytics ethics (20)
The future of marketing isn't Big Data & AI, it's not yet another social media network or some magic technology. The future of marketing is about problem solving, critical thinking, creativity, a sense of ethics and all those irreproducible things that makes us unique and human.
Watch the full presentation on YouTube: https://youtu.be/RhN3kv_-Llw
The Elasticity of Analytics Ethics - WaW Copenhagen, August 2020Stéphane Hamel
Stéphane challenges what we take for granted and shares real-life examples of questionable ethics and malpractice which will hopefully make you think about your own red line, as a marketer, an analyst and a consumer.
The Doomsday Upon Us, Marketing Festival, Prague, March 2019Stéphane Hamel
Is marketing "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" or, thanks to data, machine learning & AI, has it crossed the fine line of manipulating audiences for the benefit of the few?
On his first visit he shared the Digital Analytics Maturity Model, next came the Radical Analytics Manifesto, and after skipping a year, he is back in force with interesting stories about digital transformations, customer centricity, use and abuse of data, and the secret life of digital analysts.
Radical Analytics, Web à Québec, Mars 2017 (français)Stéphane Hamel
« Marketing strategy », « Big Data », « digital analytics », Internet des Objets… en voulez-vous du data, en v’là! En principe, l’analytique devrait permettre aux gestionnaires marketing et autres de prendre des décisions plus éclairées. Pourtant, après des années à définir des objectifs et des indicateurs de performance, à mesurer, à produire des rapports et des tableaux de bord, la majorité des entreprises tirent le diable par la queue. Peut-être est-ce le temps de changer notre façon de faire?
Info complémentaires: https://bit.ly/radicalanalytics
Radical Analytics, Superweek Hungary, January 2017Stéphane Hamel
We have been doing it all wrong… the idea was to gather business requirements from stakeholders, define KPIs, and create a solution design. The thing is… either your stakeholders (if client side) or clients (if agency) do not have a clue or they do not know how to properly articulate their needs. Do not ask them!
Instead, take the lead - be the expert; Show them the light; pave the way!
In this presentation, Stéphane Hamel, a recognized industry leader and author of the Digital Analytics Maturity Model, will propose a radical new approach to digital analytics. He will share tricks and examples that could transform the way you do your job. Utopia or Nirvana? It will be yours to decide!
If you believe web analytics means defining objectives, reporting on KPIs, seeking executive buy-in, and embracing a data-driven culture, your ROI is likely sneaking out the back door. If you hope to dive into an ocean of data and find that one golden nugget of wisdom that will transform the organization, good luck.
Mainstream web analytics are dead. It’s time to get radical!
Naitre et Grandir - Enhanced eCommerce for MediaStéphane Hamel
In this project, we implemented Google Analytics Enhanced Ecommerce features to better understand audience interests, engagement and readership levels for a content-rich, non-profit website.
---
The client, Naître et Grandir, is funded and published by the Fondation Lucie et André Chagnon, a Quebec philanthropic society whose mission is to prevent poverty.
Naître et Grandir mission is to support Quebec parents in their role, from conception to 5 years with reliable source of information and scientifically validated content.
They are independent in regards to its content and has no profit objective or commercial interests. In this context, we considered articles to be their "products" - a powerful way to measure and demonstrate the value they offer to their audience.
A contrarian view of Tag Management SystemsStéphane Hamel
Presented at eMetrics San Francisco 2015.
While everyone believe Tag Management Systems are the next best thing since sliced bread (at least, TMS vendors believe so!), I offer a different point of view based on my own experience and feedback gleaned from clients and consultants.
Measuring your Organization's Digital Analytics MaturityStéphane Hamel
Presented at the eMetrics Marketing Optimization Summit, Boston, fall 2013.
- Definitions of analytics & analysis
- How a "model" can help
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- Real-life example
- Homework :)
More info at http://DigitalAnalyticsMaturity.org
Big Data: What it means for the future of the digital analystStéphane Hamel
eMetrics Toronto presentation - 2013/03/20. Some Big Data concepts and how they can reasonably be applied today (and in the future) by digital analysts.
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Mythbusting Google Analytics - debunking a few myths about Google Analytics, supported by market research and concluding with an intro of the Online Analytics Maturity Model.
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Web Analytics vendors market shares for a random sampling of 120,000 web sites as well as the Top 500 Online Retail sites in the US.
View accompanying comments at http://blog.immeria.net/2008/10/wasp-market-research-top-500-online.html
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
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f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
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Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
2. All the world is made of faith,
and trust,
and privacy dust.
Adapted from J.M. Barrie, Peter Pan
3. Ethics
Ethos (character) in Greek
mores (customs) in Latin
Define how individuals
choose to interact with one
another. What is
considered to be right or
wrong in society.
13. What’s Wrong?
… in our community
● Lack of understanding
● Misinformation
● Complexity
● Wrong assumptions
● User centricity
… in the document
● Tone
● Not a real “manifesto”
● Errors/misinformations
14. What’s Next?
● A co-authored manifesto… or not!
● Case studies
○ Context
○ Considerations
○ Recommendations
● How will I make a living?
16. Principle 5: Respect and protect
people’s privacy and personal data to
build online trust
So people are in control of their lives online, empowered
with clear and meaningful choices around their data and
privacy
17. Give people control over their privacy and data rights, with
clear and meaningful choices to control processes involving
their privacy and data
● Clear explanations of processes & their purpose
● Tools to manage data and privacy options
18. Support corporate accountability and robust privacy and data
protection by design
Carry out regular and pro-active data processing impact
assessments
1. Minimize data collection, explicit & legitimate purposes, limit
further processing
2. Support independent research & ensure good privacy
practices
3. Controls over how data is collected and used, reviewable &
adjustable
4. Develop and adopt relevant technologies
19. Make privacy and data rights equally available to everyone
Give options to access content & use services to protect privacy
1. Reporting & escalation mechanisms for operations,
products/services
2. Promote innovative business models
3. Clear and understandable policies and consent workflow,
types & purpose of data explained
4. Clearly communicate any updates and changes regarding
privacy policies or changes to products/services not in line
with current privacy policies
30. Join at
slido.com
#V912
Empowered with millions of rich
profiles, you work with a team of
Data Scientists to build very
effective marketing models
targeting people who like a
certain brand of shoes or
chocolate.
41. Join at
slido.com
#V912
You are a California resident
currently visiting the UK and you
access a website located in Spain.
Which legal framework is
applicable?
42. Join at
slido.com
#V912
A European citizen visit an
American website which do not
present any opt-in/out. Privacy
policy indicates visiting the site
you automatically accept to be
tracked and marketed to. The
site uses Axiom.
43. Join at
slido.com
#V912
A EU citizen studying in Canada
is visiting the website of a
California-based corporation.
Which law applies?
Editor's Notes
Photo by Michael Walter on Unsplash
The word “pixie” has been changed for “privacy”
“odd patterns; that, for example, people who liked ‘I hate Israel’ on Facebook also tended to like Nike shoes and KitKats”
https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump
Photo by Maksim Shutov on Unsplash
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https://www.contxtful.com/
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