Robert Moakler, Data Science Intern, Integral Ad Science at MLconf SEA - 5/01/15MLconf
Efficient Measurement of Causal Impact in Digital Advertising Using Online Ad Viewability: Online display ads offer a level of granularity in observable metrics that is impossible to achieve for traditional, non-digital advertisers. However, as advertising budgets comprise an increasing amount of marketing spend, true return on investment (ROI) is increasingly important but often goes unmeasured. An important question to answer is how much incremental revenue was generated by an online campaign. In general, there are two common approaches to measuring the causal impact of a campaign: (1) a randomized experiment and (2) using observational data. The first technique is preferred due to its ability to give an unbiased estimate of a campaign’s effect, but is usually prohibitively costly. The second requires no additional ad spend, but is plagued by complex modeling choices and biases. Using a unique position in the online advertising pipeline to create a “natural experiment”, we propose a novel approach to measuring campaign effectiveness that utilizes detailed measurements of whether ads were actually viewed by a user. Treating users that have never been exposed to a viewable ad as a control group, we are able to mimic the setup of a randomized experiment without any additional cost while avoiding the biases that are typical when using observational data.
Kashif Rehman is a graduate in Electrical Engineering from Bahauddin Zakariya University in Pakistan. He has over 3 years of experience working as an Assistant Engineer and Electrical Engineer. His objective is to apply his knowledge and skills at a challenging organization to enhance his abilities. He is proficient in AutoCAD, Microsoft Office, and has experience designing low and high voltage electrical panels, commissioning equipment, and testing protection relays.
"Ad Fraud: Beyond Botnets" - Jason Shaw, Integral Ad ScienceAd Exchanger
This document discusses botnets and various forms of advertising fraud they enable, such as impression fraud, click fraud, and conversion fraud. It describes how botnets are commonly used for spam, scraping content, and denial of service attacks. The document then explains specific fraudulent advertising techniques like ad stacking, pixel stuffing, domain spoofing, user agent spoofing, and location fraud that botnets perform. It concludes by advocating for an integral industry-wide approach using data science, security experts, and technology to detect and prevent advertising fraud at scale from all angles.
The document discusses the evolution of viewability metrics for digital advertising. In the past, impressions were counted simply by being served, regardless of whether ads were actually viewable to users. Now, the industry is shifting to define a "viewable impression" as one that is at least 50% visible on screen for one second. Currently many ads are served but not viewable, with estimates that only around 36% of all digital ads are actually viewable. There are challenges in accurately measuring viewability across different channels and environments. Viewability is becoming an important metric for advertisers, publishers and the industry as a whole to better align ads with human viewers and driving engagement.
This document discusses digital advertising fraud, including the types of fraud, who participates in it, how it works, and how it can be detected and prevented. Some key points:
- Fraud costs the digital advertising industry billions annually through fraudulent impressions and clicks. Various types of fraud include bot traffic, pixel stuffing, and ad stacking.
- Participants include hackers who create botnets, botnet operators based in Eastern Europe, and infected computer owners who are compromised without their knowledge.
- Fraud works by infecting computers with malware that creates bots controlled by botnets. The bots are instructed to generate fraudulent traffic and clicks.
- Detection examines behavioral patterns and signals at the impression level to identify
This document is a keynote presentation about the growing field of data professionals given by Steven Miller at the 2nd EDISON Champions Conference in Madrid, Spain on March 15, 2017. The presentation discusses the rapid growth of data jobs and emerging roles like data scientists, data engineers, and chief data officers. It also examines trends shaping the future like artificial intelligence, the internet of things, and the need for improved data literacy and data-driven decision making across all professions.
The document provides an agenda for an event titled "From Service To Experience". Key points:
- The event will include various presentations and a demonstration on moving from a service level agreement (SLA) focus to an experience level agreement (XLA) focus.
- A breakout session will discuss measuring user sentiment and experience, which are seen as key to defining an XLA, rather than just quantitative metrics.
- The document discusses challenges around defining what to measure to improve experience, and emphasizes the importance of qualitative user sentiment data, not just quantitative SLA metrics.
- Moving from a service mindset to an experience mindset requires changes in governance, tools, and culture to prioritize the end
In the online world, user engagement refers to the quality of the user experience that emphasizes the phenomena associated with wanting to use an application longer and frequently. This talk looks at the role of Big Data in measuring user engagement. It does so through two case studies on using absence time, within sessions and across sessions.
Presentation at "Data-Driven Business Day" at Strata + HW Barcelona 2014.
Robert Moakler, Data Science Intern, Integral Ad Science at MLconf SEA - 5/01/15MLconf
Efficient Measurement of Causal Impact in Digital Advertising Using Online Ad Viewability: Online display ads offer a level of granularity in observable metrics that is impossible to achieve for traditional, non-digital advertisers. However, as advertising budgets comprise an increasing amount of marketing spend, true return on investment (ROI) is increasingly important but often goes unmeasured. An important question to answer is how much incremental revenue was generated by an online campaign. In general, there are two common approaches to measuring the causal impact of a campaign: (1) a randomized experiment and (2) using observational data. The first technique is preferred due to its ability to give an unbiased estimate of a campaign’s effect, but is usually prohibitively costly. The second requires no additional ad spend, but is plagued by complex modeling choices and biases. Using a unique position in the online advertising pipeline to create a “natural experiment”, we propose a novel approach to measuring campaign effectiveness that utilizes detailed measurements of whether ads were actually viewed by a user. Treating users that have never been exposed to a viewable ad as a control group, we are able to mimic the setup of a randomized experiment without any additional cost while avoiding the biases that are typical when using observational data.
Kashif Rehman is a graduate in Electrical Engineering from Bahauddin Zakariya University in Pakistan. He has over 3 years of experience working as an Assistant Engineer and Electrical Engineer. His objective is to apply his knowledge and skills at a challenging organization to enhance his abilities. He is proficient in AutoCAD, Microsoft Office, and has experience designing low and high voltage electrical panels, commissioning equipment, and testing protection relays.
"Ad Fraud: Beyond Botnets" - Jason Shaw, Integral Ad ScienceAd Exchanger
This document discusses botnets and various forms of advertising fraud they enable, such as impression fraud, click fraud, and conversion fraud. It describes how botnets are commonly used for spam, scraping content, and denial of service attacks. The document then explains specific fraudulent advertising techniques like ad stacking, pixel stuffing, domain spoofing, user agent spoofing, and location fraud that botnets perform. It concludes by advocating for an integral industry-wide approach using data science, security experts, and technology to detect and prevent advertising fraud at scale from all angles.
The document discusses the evolution of viewability metrics for digital advertising. In the past, impressions were counted simply by being served, regardless of whether ads were actually viewable to users. Now, the industry is shifting to define a "viewable impression" as one that is at least 50% visible on screen for one second. Currently many ads are served but not viewable, with estimates that only around 36% of all digital ads are actually viewable. There are challenges in accurately measuring viewability across different channels and environments. Viewability is becoming an important metric for advertisers, publishers and the industry as a whole to better align ads with human viewers and driving engagement.
This document discusses digital advertising fraud, including the types of fraud, who participates in it, how it works, and how it can be detected and prevented. Some key points:
- Fraud costs the digital advertising industry billions annually through fraudulent impressions and clicks. Various types of fraud include bot traffic, pixel stuffing, and ad stacking.
- Participants include hackers who create botnets, botnet operators based in Eastern Europe, and infected computer owners who are compromised without their knowledge.
- Fraud works by infecting computers with malware that creates bots controlled by botnets. The bots are instructed to generate fraudulent traffic and clicks.
- Detection examines behavioral patterns and signals at the impression level to identify
This document is a keynote presentation about the growing field of data professionals given by Steven Miller at the 2nd EDISON Champions Conference in Madrid, Spain on March 15, 2017. The presentation discusses the rapid growth of data jobs and emerging roles like data scientists, data engineers, and chief data officers. It also examines trends shaping the future like artificial intelligence, the internet of things, and the need for improved data literacy and data-driven decision making across all professions.
The document provides an agenda for an event titled "From Service To Experience". Key points:
- The event will include various presentations and a demonstration on moving from a service level agreement (SLA) focus to an experience level agreement (XLA) focus.
- A breakout session will discuss measuring user sentiment and experience, which are seen as key to defining an XLA, rather than just quantitative metrics.
- The document discusses challenges around defining what to measure to improve experience, and emphasizes the importance of qualitative user sentiment data, not just quantitative SLA metrics.
- Moving from a service mindset to an experience mindset requires changes in governance, tools, and culture to prioritize the end
In the online world, user engagement refers to the quality of the user experience that emphasizes the phenomena associated with wanting to use an application longer and frequently. This talk looks at the role of Big Data in measuring user engagement. It does so through two case studies on using absence time, within sessions and across sessions.
Presentation at "Data-Driven Business Day" at Strata + HW Barcelona 2014.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
The document outlines a 7-week course on lean enterprise principles. Week 1 introduces lean management analysts and the course overview. Week 2 provides an overview of lean enterprise including its history, principles of lean, and defining value-added work. Additional weeks cover topics like running kaizen events, value stream mapping, 5S, supply chain management, and cultural change. Recommended readings are also included to further learning.
‘Always be Optimising’ was a meetup for digital marketers and product people keen on getting more from their existing traffic. The slide deck holds all presentations from the meetup.
The document discusses learning analytics, which is defined as the measurement, collection, analysis, and reporting of data about learners and learning environments to understand and optimize the learning process. It outlines why learning analytics is important to comprehend future work needs, make training behaviors and needs more visible, and inform learning. The document then discusses how to implement learning analytics through gathering relevant data points, looking for data sources, starting small, and measuring the right things. Finally, it outlines a future for learning analytics that includes diverse learning times and places, personalized learning, free learner choice, and more humanized learning.
Ver 1.10 the venture capital ecosystem feb 2015Andrew Waitman
1. The document discusses venture capital and the complexity of success in business. It notes that the majority of ventures fail to achieve critical mass or widespread attention, and that applying past wisdom is not enough to guarantee future success due to complexity.
2. Venture capital typically provides funding in stages from seed funding through expansion funding. Key factors that VCs consider in investments include the people involved, the technology, the business model, and the industry/market. Successful ventures like Uber and AirBnB are able to raise substantial funding from VCs to fuel growth.
3. Snapchat is highlighted as an example of a venture that started as a clever dorm room idea, gained viral traction among teens, raised
Innovation accounting and key metrics for startupsBlaz Kos
This document provides an overview of key metrics and analytics for startups. It discusses the importance of tracking actionable metrics over vanity metrics to drive business decisions. Some key metrics discussed include activation rates, retention, churn, viral coefficient, net promoter score, revenue, and cost of customer acquisition. It also covers different types of metrics relevant for different business models like e-commerce, SaaS, and mobile apps. Cohort analysis and funnel analysis are presented as useful frameworks for analyzing user behavior and engagement over time.
What learn by doing does not mean – Slides from the keynote delivered minutes ago by LEI CEO John Shook at the GBMP annual conference, Oct. 5, Worcester, MA.
In the absence of a dedicated designer on a project, teams are left with no option but to take a leap of faith where it comes to the quality of usability of a product or feature. As a result although you may deliver great quality code and a feature set net value to the end user and thereby your customer is in question.
The focus of this workshop is to equip non design roles with tools designers use for testing quality of designs.
This is my closing plenary from World Usability Day in Tallinn, Estonia on November 10, 2016.
User experience has been around since the dawn of time. But for most
people and their employers, UX is something that happens on a
two-dimensional interface – a laptop, a tablet, a smartphone. As a
result, our talents, as UX professionals, are limiting our career
opportunities. Service design is part of UX. So is product design. As
our discipline matures, we need to move beyond the digital interfaces
and demonstrate how our skills can be applied to many other areas. And
we need to adopt a clear, easy-to-understand definition of UX that
relates to an understandable, easy-to-implement design process. I’d
like to share this with you.
I made my first product design improvement at the age of three (I will
provide photographic proof). And I have been thinking about user
experience throughout my life. I would like to share some stories with
my friends in Estonia that I hope will help them grow their careers,
strengthen their community, and enhance their national presence on the
international scene.
Voice of Customer Program Design - Capturing Customer Feedback across All Interactions is a Keynote presentation delivered by Mohamad El-Hinnawi at the International Customer Experience Management Summit held in Istanbul on September 2014.
This document discusses the design of a Voice of the Customer (VoC) program to capture customer feedback across all interactions. It covers introducing the importance of VoC, how VoC was implemented in the Lebanese market, how VoC flows within an organization, and observations. Key aspects include developing a customer experience framework, correlating customer metrics, using various VoC collection modes, building an understanding of customers, measuring satisfaction across touchpoints, and ensuring VoC informs improvements by flowing through the organization.
Safeabilty: Analyzing the Relationship between Safety and Reliability PlantEngineering
-What if we treated maintenance and reliability improvement like safety?
-How Would that change our focus? our tactics?
-What techniques could we apply directly from the other areas?
-How are the two the same and how are they different?
Recent news of financial misappropriation by employees, brand hijacking and even natural disasters have left many businesses in the lurch and even closed many. As a business owner or leader, time and knowledge is critical. The pace of each day leaves little time for knowing every facet of your business. As budgets tighten, you are pressed to do more with less. It is not uncommon to have a myriad of things fall through the cracks - blind spots! This year's 7-7-7 panel will explore the many blind spots that exist and offer some simple and practical tips for identifying and preventing them from doing further damage.
A workshop to equip non design roles with tools designers use for testing quality of designs.
In the absence of a dedicated designer on a project, teams are left with no option but to take a leap of faith where it comes to the quality of usability of a product or feature. As a result although you may deliver great quality code and a feature set net value to the end user and thereby your customer is in question.
1) The document discusses emerging trends in the digital economy including healthcare crowdfunding, blockchain technology, iris scanning smartphones, virtual reality driving experiences, distributed file storage, and more.
2) It also discusses challenges and opportunities for disruption including shifting from products to services, the importance of ecosystems, and how digital priorities have changed customer behaviors.
3) Finally, it provides advice on how companies can transform including focusing on speed, learning, and obsessing over the customer experience.
Material for the 26 Oct 2015 lecture I held for Aalto University business students. The lecture focuses on the high level topics in analytics and Big Data that are either central to the subject or just highly visible in the media.
The main messages of the lecture are:
- The purpose of analytics and of the data analyst is to solve business problems
- Big Data brings over some very special traits to doing analytics that don't exist when working working with smaller datasets. Understanding these traits is a must for successful analytics.
- Deploying analytics is more dependent on humans than on technology
- Data and analytics are nowadays significant assets to many companies. Therefore they need their own strategy and need to be managed just like any other business critical assets.
This document discusses customer experience management (CEM) at AIESEC, an international student organization. It outlines objectives to understand how to improve customer experiences and actions for CEM. Key metrics for measuring CEM include the Net Promoter Score, response rate, and percentage of promoters. Both the international and local levels of AIESEC will focus on CEM through strategies like education, reporting, storytelling and auditing to address issues, understand promoter feedback, and improve the customer experience.
Measuring Digital Signage Networks - QuividiBroadSign
"Measuring Digital Signage Networks and Using Metrics to Optimize Your Impact" was presented by Olivier Duizabo, CEO, Quividi, at BroadSign's European Client Summit in London England on June 24, 2013.
Keynote speaker Victor Neyndorff tijdens Eventex congres als ervaringsdeskundige op het gebied van de return on investment on events. Victor geeft inzicht in ROI en maakt het publiek enthousiast over de methodologie.
PROGRAMMATIC I/O 2015 - "Putting Facebook’s People-Based Marketing to the Test"Ad Exchanger
People are cross-device, cross-browser, cross-publisher, cross-everything. Because of the continuous proliferation of devices, browsers, and apps, advertisers and publishers must face this reality with new ways to serve, buy, sell, and measure advertising. In this session, Mark Trefgarne, Product Management Director of LiveRail, will give the audience a first-hand look at how people-based marketing can change the way publishers, brands and consumers think about advertising.
Programmatic advertising transactions generate vastly more data each day than Wall Street trades, with billions occurring daily compared to millions on the stock exchange. However, the large amount of programmatic data has lacked visibility, with an average of 10 data fields per transaction compared to just 4 for a stock trade. Increased transparency is needed to fulfill programmatic advertising's promise, as Justice Brandeis noted that "sunlight is the best disinfectant."
More Related Content
Similar to Omni.Digital 2015 - "Know What You Measure. And Why."
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
The document outlines a 7-week course on lean enterprise principles. Week 1 introduces lean management analysts and the course overview. Week 2 provides an overview of lean enterprise including its history, principles of lean, and defining value-added work. Additional weeks cover topics like running kaizen events, value stream mapping, 5S, supply chain management, and cultural change. Recommended readings are also included to further learning.
‘Always be Optimising’ was a meetup for digital marketers and product people keen on getting more from their existing traffic. The slide deck holds all presentations from the meetup.
The document discusses learning analytics, which is defined as the measurement, collection, analysis, and reporting of data about learners and learning environments to understand and optimize the learning process. It outlines why learning analytics is important to comprehend future work needs, make training behaviors and needs more visible, and inform learning. The document then discusses how to implement learning analytics through gathering relevant data points, looking for data sources, starting small, and measuring the right things. Finally, it outlines a future for learning analytics that includes diverse learning times and places, personalized learning, free learner choice, and more humanized learning.
Ver 1.10 the venture capital ecosystem feb 2015Andrew Waitman
1. The document discusses venture capital and the complexity of success in business. It notes that the majority of ventures fail to achieve critical mass or widespread attention, and that applying past wisdom is not enough to guarantee future success due to complexity.
2. Venture capital typically provides funding in stages from seed funding through expansion funding. Key factors that VCs consider in investments include the people involved, the technology, the business model, and the industry/market. Successful ventures like Uber and AirBnB are able to raise substantial funding from VCs to fuel growth.
3. Snapchat is highlighted as an example of a venture that started as a clever dorm room idea, gained viral traction among teens, raised
Innovation accounting and key metrics for startupsBlaz Kos
This document provides an overview of key metrics and analytics for startups. It discusses the importance of tracking actionable metrics over vanity metrics to drive business decisions. Some key metrics discussed include activation rates, retention, churn, viral coefficient, net promoter score, revenue, and cost of customer acquisition. It also covers different types of metrics relevant for different business models like e-commerce, SaaS, and mobile apps. Cohort analysis and funnel analysis are presented as useful frameworks for analyzing user behavior and engagement over time.
What learn by doing does not mean – Slides from the keynote delivered minutes ago by LEI CEO John Shook at the GBMP annual conference, Oct. 5, Worcester, MA.
In the absence of a dedicated designer on a project, teams are left with no option but to take a leap of faith where it comes to the quality of usability of a product or feature. As a result although you may deliver great quality code and a feature set net value to the end user and thereby your customer is in question.
The focus of this workshop is to equip non design roles with tools designers use for testing quality of designs.
This is my closing plenary from World Usability Day in Tallinn, Estonia on November 10, 2016.
User experience has been around since the dawn of time. But for most
people and their employers, UX is something that happens on a
two-dimensional interface – a laptop, a tablet, a smartphone. As a
result, our talents, as UX professionals, are limiting our career
opportunities. Service design is part of UX. So is product design. As
our discipline matures, we need to move beyond the digital interfaces
and demonstrate how our skills can be applied to many other areas. And
we need to adopt a clear, easy-to-understand definition of UX that
relates to an understandable, easy-to-implement design process. I’d
like to share this with you.
I made my first product design improvement at the age of three (I will
provide photographic proof). And I have been thinking about user
experience throughout my life. I would like to share some stories with
my friends in Estonia that I hope will help them grow their careers,
strengthen their community, and enhance their national presence on the
international scene.
Voice of Customer Program Design - Capturing Customer Feedback across All Interactions is a Keynote presentation delivered by Mohamad El-Hinnawi at the International Customer Experience Management Summit held in Istanbul on September 2014.
This document discusses the design of a Voice of the Customer (VoC) program to capture customer feedback across all interactions. It covers introducing the importance of VoC, how VoC was implemented in the Lebanese market, how VoC flows within an organization, and observations. Key aspects include developing a customer experience framework, correlating customer metrics, using various VoC collection modes, building an understanding of customers, measuring satisfaction across touchpoints, and ensuring VoC informs improvements by flowing through the organization.
Safeabilty: Analyzing the Relationship between Safety and Reliability PlantEngineering
-What if we treated maintenance and reliability improvement like safety?
-How Would that change our focus? our tactics?
-What techniques could we apply directly from the other areas?
-How are the two the same and how are they different?
Recent news of financial misappropriation by employees, brand hijacking and even natural disasters have left many businesses in the lurch and even closed many. As a business owner or leader, time and knowledge is critical. The pace of each day leaves little time for knowing every facet of your business. As budgets tighten, you are pressed to do more with less. It is not uncommon to have a myriad of things fall through the cracks - blind spots! This year's 7-7-7 panel will explore the many blind spots that exist and offer some simple and practical tips for identifying and preventing them from doing further damage.
A workshop to equip non design roles with tools designers use for testing quality of designs.
In the absence of a dedicated designer on a project, teams are left with no option but to take a leap of faith where it comes to the quality of usability of a product or feature. As a result although you may deliver great quality code and a feature set net value to the end user and thereby your customer is in question.
1) The document discusses emerging trends in the digital economy including healthcare crowdfunding, blockchain technology, iris scanning smartphones, virtual reality driving experiences, distributed file storage, and more.
2) It also discusses challenges and opportunities for disruption including shifting from products to services, the importance of ecosystems, and how digital priorities have changed customer behaviors.
3) Finally, it provides advice on how companies can transform including focusing on speed, learning, and obsessing over the customer experience.
Material for the 26 Oct 2015 lecture I held for Aalto University business students. The lecture focuses on the high level topics in analytics and Big Data that are either central to the subject or just highly visible in the media.
The main messages of the lecture are:
- The purpose of analytics and of the data analyst is to solve business problems
- Big Data brings over some very special traits to doing analytics that don't exist when working working with smaller datasets. Understanding these traits is a must for successful analytics.
- Deploying analytics is more dependent on humans than on technology
- Data and analytics are nowadays significant assets to many companies. Therefore they need their own strategy and need to be managed just like any other business critical assets.
This document discusses customer experience management (CEM) at AIESEC, an international student organization. It outlines objectives to understand how to improve customer experiences and actions for CEM. Key metrics for measuring CEM include the Net Promoter Score, response rate, and percentage of promoters. Both the international and local levels of AIESEC will focus on CEM through strategies like education, reporting, storytelling and auditing to address issues, understand promoter feedback, and improve the customer experience.
Measuring Digital Signage Networks - QuividiBroadSign
"Measuring Digital Signage Networks and Using Metrics to Optimize Your Impact" was presented by Olivier Duizabo, CEO, Quividi, at BroadSign's European Client Summit in London England on June 24, 2013.
Keynote speaker Victor Neyndorff tijdens Eventex congres als ervaringsdeskundige op het gebied van de return on investment on events. Victor geeft inzicht in ROI en maakt het publiek enthousiast over de methodologie.
Similar to Omni.Digital 2015 - "Know What You Measure. And Why." (20)
PROGRAMMATIC I/O 2015 - "Putting Facebook’s People-Based Marketing to the Test"Ad Exchanger
People are cross-device, cross-browser, cross-publisher, cross-everything. Because of the continuous proliferation of devices, browsers, and apps, advertisers and publishers must face this reality with new ways to serve, buy, sell, and measure advertising. In this session, Mark Trefgarne, Product Management Director of LiveRail, will give the audience a first-hand look at how people-based marketing can change the way publishers, brands and consumers think about advertising.
Programmatic advertising transactions generate vastly more data each day than Wall Street trades, with billions occurring daily compared to millions on the stock exchange. However, the large amount of programmatic data has lacked visibility, with an average of 10 data fields per transaction compared to just 4 for a stock trade. Increased transparency is needed to fulfill programmatic advertising's promise, as Justice Brandeis noted that "sunlight is the best disinfectant."
PROGRAMMATIC I/O 2015 - "And You Thought 2015 Was Just About Viewability!" - ...Ad Exchanger
We’re more than three-quarters of the way through this year, so has programmatic for brand advertising exploded yet? This session will explore whether or not the industry’s hottest issues have impacted the use of programmatic technologies to drive brand performance.Neeraj Kochhar, Managing Director, Buy-Side Platforms, Tremor Video
Omni.Digital 2015 - "Attribution Fraud: Know If You are Getting Gamed and How...Ad Exchanger
Presented by Seph Zdarko, Head of Attribution Initiatives and Partner Strategy, Quantcast at AdExchanger's Omni.Digital conference on September 10, 2015.
Industry Preview 2015 - "Mobile's Unmet Potential" from Melissa Parrish, AdEx...Ad Exchanger
The document discusses the unmet potential of mobile advertising. It finds that marketers and agencies share the top three hopes for mobile advertising's future: highly targeted personalized ads, formats distinct from online, and premium priced ads due to targeting. However, marketers and agencies still clash over why this vision has not been realized, with marketers blaming agencies' lack of experience and agencies blaming marketers' small experimental budgets. To overcome this, marketers must assume some risk. The document encourages being inspired by innovators but taking practical action, such as measuring differently, planning iterations, eliminating complacency, and exploring bold incentives.
Industry Preview 2015 - "The Future of Buying TV Everywhere" from AdExchanger...Ad Exchanger
The document discusses how digital thinking is infiltrating television advertising as consumers consume content in more ways. It notes viewers are accessing content on various screens beyond just the TV. It also summarizes signs of digital concepts like flexibility, deeper targeting, and measurability entering TV advertising conversations. The document advises marketers to prepare for this shift by educating themselves, embracing change, and trying more automated and data-driven advertising approaches.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
3. WHAT MATTERS TO YOU?
• Measuring performance:
incrementality
• Attribution: rewarding rightly
• Driving performance: the importance
of environment
• Taking it in: influencing the user
• Revealing what matters
2
4. ATTRIBUTION: REWARDING RIGHTLY
• Establishing the baseline
• Measuring and attributing only incremental actions
• Giving credit where credit is really due
3
8. LESSONS LEARNED
• The treasure chest had “baseline coins”
• Pirates had to find a way to separate baseline coins from their
“incremental loot”
• Knowing each pirate’s effort leads to rewarding rightly
7
9. DRIVING PERFORMANCE:
THE IMPORTANCE OF ENVIRONMENT
• Is viewability all that matters?
• Other dimensions that make a difference
– How many times driver sees the billboard?
– How often?
– Is there enough time to read it?
8
12. LESSONS LEARNED
• Picking the right place is not that simple
• Consider what’s happening at any given moment
• How big is the opportunity to be noticed and remembered?
11
13. TAKING IT IN: INFLUENCING THE USER
• Opportunity does not equal viewability
• Viewability does not equal engagement
• Engagement does not equal action…yet
12
17. LESSONS LEARNED
• You are not cured by getting a prescription
• You are also not cured by filling a prescription
• You have a better chance to be cured by taking the
medication as directed
– but then again, different dosages may yield better results
16
18. CAUSAL IMPACT OF USER ENGAGEMENT
WITH DIGITAL ADS
• “Natural” A/B test
• Unviewable ads instead of PSAs
• Causal impact of different treatment levels
– Number of ads shown to user
– Total exposure time
17
19. AND NOW…REVEALING WHAT MATTERS
Measuring incremental (causal) actions:
• Does the number of exposures matter?
• Does the frequency of exposures matter?
• Does the total exposure duration matter?
• Are two long ads better than ten short ads?
18
20. 600K
200K
1 2 3 4 5 6 7 8 9 10 11
Impressions per User
NumberofUsersOverOneWeek
7% of users were served over 5 impressions
2.5% of users were served over 10 impressions
AD FREQUENCY: MOST USERS SAW 1-2 ADS
19
21. 700K
120K
1-5 5-15 15-30 30-45 45-60 60-75 75-90 90-120 120-150 >150
Total User Exposure Time (seconds)
NumberofUsersOverOneWeek 57% of users have no viewable impressions
USER EXPOSURE TIME: MOST EXPOSED <5 SEC
20