‘Always be Optimising’ was a meetup for digital marketers and product people keen on getting more from their existing traffic. The slide deck holds all presentations from the meetup.
Meetup 16 dec data driven process to optimizationAndra Baragan
In this presentation you will learn the basic steps into building your own Conversion Optimization program and the way you can use data to your advantage.
Test & Learn: The Alchemy & Science of Product Metrics - Choosing Metrics Tha...Optimizely
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number, and improve it. It's not.
Choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. This talk will teach you the science of choosing metrics that will guide you to building a better product. When you attend this webinar, you will:
Learn how applying data is as much about questions as it is about answers
Discover the trade-offs between different metrics
Understand systematic ways to measure your product funnel
Learn how to isolate the most important metrics to maximize your product impact
Using data to create intrinsic motivation and a growth mindset Vendasta Technologies
Drive a growth mindset through your organization is essential. Use data to create alignment, accountability, focus, insights and agility. Using data to motivate your team will not only drive a growth mindset, but results you can measure.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Drum into understanding of prediction builder with NBA
Date and Time: Saturday, October 3, 2020,
07:30 PM to 08:30 PM IST
Speaker: Rajat Jain
Rajat is a Salesforce Einstein Champion. He is a 8x Salesforce Certified and Currently working as a Program Specialist at MTX Group.
Agenda:
1. Introduction
2. Drum into understanding of prediction builder with NBA
Meetup 16 dec data driven process to optimizationAndra Baragan
In this presentation you will learn the basic steps into building your own Conversion Optimization program and the way you can use data to your advantage.
Test & Learn: The Alchemy & Science of Product Metrics - Choosing Metrics Tha...Optimizely
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number, and improve it. It's not.
Choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. This talk will teach you the science of choosing metrics that will guide you to building a better product. When you attend this webinar, you will:
Learn how applying data is as much about questions as it is about answers
Discover the trade-offs between different metrics
Understand systematic ways to measure your product funnel
Learn how to isolate the most important metrics to maximize your product impact
Using data to create intrinsic motivation and a growth mindset Vendasta Technologies
Drive a growth mindset through your organization is essential. Use data to create alignment, accountability, focus, insights and agility. Using data to motivate your team will not only drive a growth mindset, but results you can measure.
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Drum into understanding of prediction builder with NBA
Date and Time: Saturday, October 3, 2020,
07:30 PM to 08:30 PM IST
Speaker: Rajat Jain
Rajat is a Salesforce Einstein Champion. He is a 8x Salesforce Certified and Currently working as a Program Specialist at MTX Group.
Agenda:
1. Introduction
2. Drum into understanding of prediction builder with NBA
Using Data to Inform Information Architecture and User ExperienceElementive
Data about users is all around us and, more and more, we're being asked to utilize that data when architecting information, designing experiences and creating content. But, what is the right way to utilize all the data we have to understand our users?
Watch video of Matthew Edgar, web consultant at Elementive, delivering this presentation at IA Summit 2016. https://blueprintdigital.com/ia-summit-2016/matthew-edgar/
Gilligan's Guide to Analysts as Community Managers' Best FriendsTim Wilson
Tim Wilson's Boston eMetrics 2012 presentation of tips and approaches that enable analysts to be highly effective and highly valued through the multi-faceted ways they support their community managers. This presentation is also available on YouTube (with voiceover) at: http://youtu.be/4kW5J8dj46k
6 Guidelines on Crafting a Charter for your Business TransformationSirius
Are you overwhelmed with the demand of business transformation? Review this SlideShare to learn more about these 6 guidelines on crafting a charter for your business transformation, and get ready to steer a steady course into the future.
• Define what transformation means to your enterprise and your customer.
• Align IT and business.
• Laser-focus on one thing you do really well.
• Lead with a Tiger Team—and make it a brilliant one.
• Innovation is the key driver of transformation and, to innovate, you must allow for iteration and failure.
• Build in security and privacy.
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
Technology has progressed. You can and you should do better than your initial Google Search Appliance deployment. Improve user experience and business outcomes. This deck is from our Blueprint Webinar with our partner Coveo.
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
How To Find Your Company’s North Star Metric and Build a Digital Growth TeamJulian Jagtenberg
Het digitale landschap verandert enorm snel en er liggen overal kansen. Hoe behoudt je focus en vind je jouw getal, dat het verschil maakt, maak je je klaar voor enorme schaalbare groei en identificeer je kansrijke hacks met een special-ops team dat digitaal opereert waarmee je iedere concurrent te slim af bent.
What it is a North Star Metric? How do I find my North Star Metric?Sérgio Tavares, ph.D.
The North Star Metric is a metric for retention created by Sean Ellis (from GrowthHackers). In this presentation we show what is a North Star Metric with examples like the Facebook North Star Metric, Subway North Star Metric or AirBnB North Star Metric, and in deep detail. We also provide a simple framework for you to discover and implement your North Star Metric.
Exhaust into Fuel: Turning Data into a Strategic Business AssetSirius
In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.
View to learn:
• How AI is possible with IT modernization and Cloud
• Why enterprises are going data-centric
• Best Business Use Cases for AI
• AI’s biggest advantages and challenges
Growing corporates is hard! There are so many challenges the theory never teaches you about like internal stakeholder management, legacy or not enough resources. That is why we teach our team and clients the Growth Mindset 2.0. A growth mindset made for the reality of growing an organisation.
Please note the raw data has been altered to protect the privacy of our clients.
Test & Learn: Moving Fast, Breaking Things, and Fixing Them As Quickly As Pos...Optimizely
At Booking.com, experimentation is an important part of our product development cycle. On a daily basis we implement, deploy to production, execute and analyze hundreds of concurrent randomized controlled trials — also known as A/B tests — to quickly validate ideas.
From entire redesigns and infrastructure changes to the smallest bug fixes, these experiments allow us to develop and iterate on ideas safer and faster by helping us validate that our changes to the product have the expected impact on the user experience.
Data-Driven Requirements for User-Stories on JustAnswerVlad Mysla
Process of switching to Data-Driven Requirements for User-Story creation. It has information about internal JA tools, which isn't useful for anyone outside the company.
UX Analytics and Experimentation for eCommerce GrowthVWO
The primary challenge for eCommerce businesses is to get people on their website. The next challenge is to get them to purchase products. Digital marketers work tirelessly to understand the entire customer journey from discovery to purchase and find ways to influence customer intent.
If the website does not offer a great experience to users (from the beginning), these efforts will not translate into a commensurate growth in revenue.
In this session, Narayan Keshavan from Dell Technologies will focus on the importance of UX Analytics and Experimentation as key enablers for eCommerce revenue growth. Based on his experience in this area, he will outline some key principles that are necessary to effectively leverage experimentation to offer a superior experience to users and enhance the business KPIs. He will also use specific A/B tests to articulate the significance of these principles.
Zarget is an optimization and analytics software which allows growing businesses to enhance their website's user experience and convert visitors to customers. We help website owners get more ROI from website traffic by identifying where and why visitors don’t sign up or make purchases and allow them to make changes which then boost conversions.
See an intro to the Habitat supervisor and packaging system, with a particular focus on what you can do with Habitat TODAY. See a demo of building a Linux package on a Windows workstation, building a Windows package on a Windows workstation, and creating and running a Docker container image from a Habitat package.
You can see the demos at these YouTube links
Running a Linux Package with Habitat Supervisor: https://www.youtube.com/watch?v=uw-mWBklmFg
Creating a Linux Package on a Windows Workstation: https://www.youtube.com/watch?v=uaIe2RuIC4Y
Creating a Windows Package on a Windows Workstation: https://www.youtube.com/watch?v=01s3t-S_ae4
Creating and running a Docker Image from a Habitat Package: https://www.youtube.com/watch?v=tILvSfGEO0I
Using Data to Inform Information Architecture and User ExperienceElementive
Data about users is all around us and, more and more, we're being asked to utilize that data when architecting information, designing experiences and creating content. But, what is the right way to utilize all the data we have to understand our users?
Watch video of Matthew Edgar, web consultant at Elementive, delivering this presentation at IA Summit 2016. https://blueprintdigital.com/ia-summit-2016/matthew-edgar/
Gilligan's Guide to Analysts as Community Managers' Best FriendsTim Wilson
Tim Wilson's Boston eMetrics 2012 presentation of tips and approaches that enable analysts to be highly effective and highly valued through the multi-faceted ways they support their community managers. This presentation is also available on YouTube (with voiceover) at: http://youtu.be/4kW5J8dj46k
6 Guidelines on Crafting a Charter for your Business TransformationSirius
Are you overwhelmed with the demand of business transformation? Review this SlideShare to learn more about these 6 guidelines on crafting a charter for your business transformation, and get ready to steer a steady course into the future.
• Define what transformation means to your enterprise and your customer.
• Align IT and business.
• Laser-focus on one thing you do really well.
• Lead with a Tiger Team—and make it a brilliant one.
• Innovation is the key driver of transformation and, to innovate, you must allow for iteration and failure.
• Build in security and privacy.
Acceptance, accessible, actionable and auditableAlban Gérôme
Many a stakeholder presented with actionable insight have expressed doubts about data quality, its relevance or potential impact. In other cases, the stakeholders will want a data analyst who also commands knowledge of the business or a similar unicorn. The web analytics practitioners would rise to the challenge, and the stakeholders will then want their own Hans Rosling and his dazzling data visualisation and raconteur sills. Your stakeholders are silently experiencing the data transformation like a conservatorship. How can you help them perceive your efforts like a temporary guardianship from which they will emerge as ready to face your data-driven competitors?
Technology has progressed. You can and you should do better than your initial Google Search Appliance deployment. Improve user experience and business outcomes. This deck is from our Blueprint Webinar with our partner Coveo.
Run High Impact Experimentation with High-quality Customer DiscoveryOptimizely
Developing a robust A/B/n testing program is critical for every product organization. But there is not a one size fits all approach. Your program must be tailored to your business and audience to be successful. Join Oji Udezue, VP of Product at Calendly, who will share how to craft high-impact customer insights and product experiments, tailored for your company. Oji will draw insights from 20+ years of Product Management at companies like Microsoft and Atlassian and discuss the importance of using qualitative methods to help develop smarter hypotheses with the right tools and practices for your organization.
In this session you will learn:
- Why a strong experimentation culture is important for your product organization
- Proven ways to execute high-impact A/B/n tests with high-quality customer discovery
- The importance of conducting interviews with successful and unsuccessful customers and how to see through your customer’s eyes with live watching techniques
How To Find Your Company’s North Star Metric and Build a Digital Growth TeamJulian Jagtenberg
Het digitale landschap verandert enorm snel en er liggen overal kansen. Hoe behoudt je focus en vind je jouw getal, dat het verschil maakt, maak je je klaar voor enorme schaalbare groei en identificeer je kansrijke hacks met een special-ops team dat digitaal opereert waarmee je iedere concurrent te slim af bent.
What it is a North Star Metric? How do I find my North Star Metric?Sérgio Tavares, ph.D.
The North Star Metric is a metric for retention created by Sean Ellis (from GrowthHackers). In this presentation we show what is a North Star Metric with examples like the Facebook North Star Metric, Subway North Star Metric or AirBnB North Star Metric, and in deep detail. We also provide a simple framework for you to discover and implement your North Star Metric.
Exhaust into Fuel: Turning Data into a Strategic Business AssetSirius
In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.
View to learn:
• How AI is possible with IT modernization and Cloud
• Why enterprises are going data-centric
• Best Business Use Cases for AI
• AI’s biggest advantages and challenges
Growing corporates is hard! There are so many challenges the theory never teaches you about like internal stakeholder management, legacy or not enough resources. That is why we teach our team and clients the Growth Mindset 2.0. A growth mindset made for the reality of growing an organisation.
Please note the raw data has been altered to protect the privacy of our clients.
Test & Learn: Moving Fast, Breaking Things, and Fixing Them As Quickly As Pos...Optimizely
At Booking.com, experimentation is an important part of our product development cycle. On a daily basis we implement, deploy to production, execute and analyze hundreds of concurrent randomized controlled trials — also known as A/B tests — to quickly validate ideas.
From entire redesigns and infrastructure changes to the smallest bug fixes, these experiments allow us to develop and iterate on ideas safer and faster by helping us validate that our changes to the product have the expected impact on the user experience.
Data-Driven Requirements for User-Stories on JustAnswerVlad Mysla
Process of switching to Data-Driven Requirements for User-Story creation. It has information about internal JA tools, which isn't useful for anyone outside the company.
UX Analytics and Experimentation for eCommerce GrowthVWO
The primary challenge for eCommerce businesses is to get people on their website. The next challenge is to get them to purchase products. Digital marketers work tirelessly to understand the entire customer journey from discovery to purchase and find ways to influence customer intent.
If the website does not offer a great experience to users (from the beginning), these efforts will not translate into a commensurate growth in revenue.
In this session, Narayan Keshavan from Dell Technologies will focus on the importance of UX Analytics and Experimentation as key enablers for eCommerce revenue growth. Based on his experience in this area, he will outline some key principles that are necessary to effectively leverage experimentation to offer a superior experience to users and enhance the business KPIs. He will also use specific A/B tests to articulate the significance of these principles.
Zarget is an optimization and analytics software which allows growing businesses to enhance their website's user experience and convert visitors to customers. We help website owners get more ROI from website traffic by identifying where and why visitors don’t sign up or make purchases and allow them to make changes which then boost conversions.
See an intro to the Habitat supervisor and packaging system, with a particular focus on what you can do with Habitat TODAY. See a demo of building a Linux package on a Windows workstation, building a Windows package on a Windows workstation, and creating and running a Docker container image from a Habitat package.
You can see the demos at these YouTube links
Running a Linux Package with Habitat Supervisor: https://www.youtube.com/watch?v=uw-mWBklmFg
Creating a Linux Package on a Windows Workstation: https://www.youtube.com/watch?v=uaIe2RuIC4Y
Creating a Windows Package on a Windows Workstation: https://www.youtube.com/watch?v=01s3t-S_ae4
Creating and running a Docker Image from a Habitat Package: https://www.youtube.com/watch?v=tILvSfGEO0I
Obra reflete sobre a presença feminina dentro da carreira jurídica e traz 17 entrevistas com mulheres pioneiras a atuarem pelo Ministério Público de Santa Catarina (MPSC).
1) Hercília Regina Lemke;
2) Rosa Maria Garcia;
3) Vera Lúcia Ferreira Copetti;
4) Lenir Roslindo Piffer;
5) Maria Auxiliadora Alves;
6) Heliete Marty Filomeno Leal;
7) Heloísa Crescenti Abdalla Freire;
8) Sonia Maria Demeda Groisman Piardi;
9) Márcia Aguiar Arend;
10) Kátia Dal Pizzol;
11) Rosemary Machado Silva;
12) Regina Kurschu;
13) Avone Chagas;
14) Havah Emília Piccinini de Araújo Mainhardt;
15) Walkyria Ruicir Danielski;
16) Gladys Afonso;
17) Eliana Volcato Nunes.
Taller de Color · Pac 1 · Paquita RibasPaquita Ribas
PAC de l'assignatura Taller de Color del Grau de Disseny y Creació Digital de la UOC. Pots veure el projecte complet a www.racovermell.com. Gràcies pel "like" ;-)
Learning about different types of English sentences allows language learners to develop their own writing style. Style is the way writing is dressed up (or down) to fit the specific context, purpose, and audience. Word choice, sentence variety, and the writer’s voice — all contribute to the style of a piece of writing. Sentence variety, in particular, helps make one's writing more interesting and smooth. This presentation introduces the first two types of English sentences: simple and compound. The other two types (complex and compound-complex) will be examined in a subsequent presentation.
Understanding Authenticity in Language Teaching & Assessment Omaima Ayoub
Authenticity in language teaching and assessment has been a key concept for TESOL researchers and practitioners. The definition of authenticity itself is quite complicated and has therefore been debated in the literature. In this presentation, the author sheds some light on the concept of authenticity and identify the types and parameters of authenticity in language teaching and assessment. She also explains how language testing fits within the broader scope of assessment and its two major types: formative and summative.
ACP 0900022 37.2017.8.24.0020 - Loteamento Vitória II - Criciúma. O Ministério Público de Santa Catarina (MPSC), obteve medida liminar em ação civil pública para determinar que o Município de Criciúma e os proprietários do Loteamento Vitória II regularizem a situação do empreendimento, que não conta com a infraestrutura exigida por lei e não está inscrito no Cartório de Registro de Imóveis.
How to Run a Data Driven Product Dev Organization by Skedulo CPMProduct School
In this presentation, learn about where to start in the data & analytics journey or, if you’re already on this journey, tips on making it more successful so your good product can become great with data & analytics.
Main takeaways:
-The vast majority of Product Managers don't have the knowledge or direct experience using data to inform development
-Learn how companies evolve from an idea in a garage to data juggernauts
-Understand the data tools available to Product Managers and how to adapt your organization to use them
Patrick McKenzie Opticon 2014: Advanced A/B TestingPatrick McKenzie
A/B Testing Beyond Headlines and Button Colors -- ideas for tests (particularly for B2B SaaS), common pitfalls in organizations, and how to overcome them.
eBay Partner Network & Optimizely: Optimization Best PracticesSejal Patel
eBay Partner Network partnered with Optimizely to share insights and best practices for optimization. What we covered:
-What a world-class testing program looks like and why it is so important for an increasingly digital age
-Best practices on how to implement a testing and optimization program
-Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
Attribution that works - a case study with KIA Motors Australia into the migration of the Google DDM (DFA Ad-Stack).
With the problems, the solutions, results and the future vision for KIA's Ad technology.
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Clover's Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users.
Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:
- Increased digital conversions amongst merchants with an investment in experimentation
- Grew experiment velocity by 4x after replacing Adobe Target
- Designed a framework to efficiently capture and prioritize test ideas, and roll out winners
An Experimentation Framework: How to Position for Triple Digit GrowthOptimizely
You’ve done the button color A/B test, you’ve optimized your landing pages for better conversion. What next? At B2B organizations large and small, there is still tremendous potential for experimentation to drive innovation and growth. Learn how Brion’s growth team enables rapid iteration across a variety of different domains, teams, and organizations within Cisco. With an organization of 70,000 employees and many distributed divisions, enabling experimentation can be a complex initiative. Learn the framework for upleveling from random testing to
explicit strategy to position your org for triple digit growth.
Conversion Rate Optimization for Business GrowthReapDigital
Conversion rate optimization is often limited to testing elements of a website. Button colors, button sizes, images and image placements are few common elements that are tested for optimization. Conversion Rate Optimization can be easily used to optimize beyond website elements to optimize business outcomes.
In this webinar, we will discuss how psychological theories, behavioral insights, research insights and insights through usability testing can be used to build hypothesis for testing. We will also discuss how these hypotheses can be effectively tested and implemented to gain optimum business outcomes.
Lunch & Learn - Secret to Successful ExperimentationChris Goward
Learn actionable strategies used by HP, Asics, IBM and the likes to set your company up for experimentation success: culturally, organizationally, and with a winning process.
Intro to Data Analytics with Oscar's Director of ProductProduct School
The Director of Product at Oscar, Vasudev Vadlamudi, went over key types of quantitative analysis that B2C product managers use on the job including: funnels, cohorts, and a/b testing. For each one he looked into when and why they are used, and used examples.
How to Disrupt Digital Product Cultures by LearnVest VP of ProductProduct School
A big part of product management success is bringing various cultures together from people, process, and innovation. Vivek Bedi from LearnVest hosted the product and technology digital teams from Northwestern Mutual and LearnVest as they discussed over the past two years how they have brought two cultures together to come up with a bold, brave, yet balanced "third" culture.
The new culture is one of taking risks, being ok with failing, and focused on innovation while keeping focus on being at the center of clients' financial lives.
How Truly Effective CRO Requires Great UXGiles Thomas
How Truly Effective CRO Requires Great UX - How CRO is about profits not conversions. How an effective CRO process requires qualitative and quantitative data analysis for test hypothesis ideas and big profit lifts.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
The 'Truthiness' of Marketing AttributionOrigami Logic
In this presentation, you will discover the 'truthiness' (for those of you who are Stephen Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to their audiences. Faced with increased accountability for ROI and frequent requests for campaign metrics, marketers are scrambling to determine which channels are performing best and how to allocate budget to maximize sales.
It’s no wonder that marketers are rushing to attribution solutions, in an effort to decipher data and assign credit to specific channels and touchpoints. However, marketers often face a rude awakening when they realize that attribution models fail to reveal the whole truth and can’t answer some of their most urgent, time-sensitive questions.
Join us to gain a clear understanding of the four key limitations of attribution and learn how to:
- Establish a data foundation and measurement framework
- Develop an “always-on” view of multi-channel performance
- Test and optimize to assess and determine lift
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Similar to Presentations - Zarget CRO meetup 2017 (20)
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. Thank you for joining us!
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5. “For every $100 spent on driving traffic to
websites, companies spend only $1 converting
that traffic into business.” - Forrester Research
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6. Deepak Kanakaraju
Founder at DigitalDeepak.com
mail@digitaldeepak.com
@DigitalDpak
#CROmeetup
“The Art & Science of CRO”
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8. Who is Deepak Kanakaraju?
• Graduated in 2008. Started
“BikeAdvice.in” in 2008 and sold it
in 2012. Had 1 Lakh+ Subscribers
and 1M page views per month.
• Worked as Digital Marketing
Manager at Exotel, Practo,
Instamojo and Razorpay.
• Blogging at DigitalDeepak.com
about digital marketing.
9. Understanding Your Target Market
• Imagine a B2B company doing sales. How do
they acquire the first 100 customers?
• Near 100% Targeting, Near 100% Conversion.
• Spillovers happen with expansion.
• Develop customer avatars, understand target
market, convert with the right messages.
10. Why Optimize for Conversions?
• Does it ring a bell with your target audience?
• Ideal State: 100 views -> 100 Clicks -> 100
Leads -> 100 Sales.
• Think about the worst case scenario. Wrong
targeting: Showing a women’s shoe ad to a men.
• Where are you in the targeting spectrum?
11. “Half the money I spend on advertising is
wasted; the trouble is I don't know which
half.”
~ John Wanamaker (1838-1922)
12. Where did split testing originate?
• “The book is cited as being the original
description of the process of split testing and
of coupon based customer tracking and loyalty
schemes.” - Wikipedia
• “Hopkins outlines an advertising approach
based on testing and measuring. In this way
losses from unsuccessful ads are kept to a safe
level while gains from profitable ads are
multiplied. “
13. Why A/B Testing?
• Start with hypothesis, confirm with experiments.
• Things like: Blue Button Vs. Green Button can be
discovered only using experiments. To deep to
understand by talking to customers.
• Minimum points - 1000. (1000 impressions to
clicks, 1000 visits to leads). - Maintain same
target audience.
14. The Law of Large Numbers
• Numbers stabilize over
time.
• Ex: Throwing a dice 6 times
vs. 60, 600, 6M and so on.
• Predicting Random Events
(Clicks, Conversions are
random events)
19. “Companies with a structured approach to
improving conversions were twice as likely to
see a “large increase” - eConsultancy.com
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22. A quick dive
The experimentation and optimization Karmic cycle
Templating the culture
Experiments and Impact Estimates
Yin and Yang: Human centred design and Analytics
23. A quick dive
The experimentation and optimization Karmic cycle
Templating the culture
Experiments and Impact Estimates
Yin and Yang: Human centred design and Analytics
25. Karmic Cycle
UNDERSTAND
METRICS, INSIGHTS
& BASELINE
BUILDING A
HYPOTHESIS
DESIGN
EXPERIMENTS
PRIORITIZE
RUN THE
EXPERIMENT
POSTMORTEM
ANALYSIS
Business Goals
Product objectives
Learning objectives
Insights
Control & Variants
Duration, Effort, Complexity
Expected Outcomes
Take-aways
Iterate
Share & document
26. A quick dive
The experimentation and optimization Karmic cycle
Templating the culture
Experiments and Impact Estimates
Yin and Yang: Human centred design and Analytics
28. Analytics Cultural Maturity
I: Capture
Events
Guessing
• Transactional
systems
II: “What
Happened?”
Awareness
• Reporting,
Dashboards, and
Alerts
III: “Why Did it
Happen?”
Understanding
• Analysis,
Experiments, and
Mining
IV: Create
Advantage
Action
• Analytics Driven
Execution and
Innovation
29. Postmortem Analysis
Every feature or initiative should be reported with
1. Summary overview – Objectives – Hypothesis
2. Experiment Design
3. Expectations vs. Outcomes funnel
4. Support
5. Takeaways/ Next Steps
30. Feature Read: Executive Summary
Overview:
• Describing high level hypothesis/ goals design
Experiment design:
• Describing high level hypothesis/ goals design
Expectations
• +xx BPS D30 retention
• +yy% Task completion rate
• Neutral for revenue
Actual Outcomes
• +xx BPS D30 retention
• +yy% Task completion rate
• - zz% Revenue
Insights & Recommendations:
• Concrete takeaways for other teams
• Point of contact
31. Support data, Conclusions and Next Steps
Takeaways:
• Takeaway 1
• Takeaway 2
• Takeaway3
Next Steps
• Next Step 1
• Next Step 2
• Next Step 3
New Buyer conversion
• Rev hit mainly due to lower than expected new buyer conversion
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
D1 D2 D3 D4 D5 D6 D7 D8 D9 D10
New Buyer conversion
Variant1- Control
Variant 2
Variant 3
33. A quick dive
The experimentation and optimization Karmic cycle
Templating the culture
Experiments and Impact Estimates
Yin and Yang: Human centred design and Analytics
35. What is an Impact Estimate ?The dark art
A quantitative prediction of how new content or
features will impact user behavior and thus high-
level metrics.
Example impact estimate for a new social feature involving gorillas:
50% of DAU will send gorillas to each others’ campsites every day, causing:
a) Increased retention for people who have been clamoring for gorillas and otherwise might have quit the game
b) Catchy gorilla virals will bring in new installs.
c) An extra 20% DAU one month after launch, all things considered
36. What is an Impact Estimate ?The dark art
• Improves designs & increases ROI of features
• Help us diagnose poor performance after feature launch
• Help us set experiment sizes
• Aid in prioritization of feature backlog
• Turns us into product ninjas
37. 1. Estimates make for better designs
• Good estimates demand thorough evaluation of every facet of your
design.
• They often expose opportunities to increase return on investment
(ROI) of the feature by cutting scope
38. 2. They help us refresh features quickly post-launch
• Estimates help you quickly identify bottlenecks and drop-offs in
your feature after it launches (the funnel)
• Fast reaction reduces time for the refresh, and revenue that
otherwise might be lost
Example of rapid identification of a busted flow:
“A Valentine’s Day event saw a significant decay in clicks on a cupid statue, which was the beginning of
the user funnel. Because we had predicted high clicks on the statue and implemented a counter, we
immediately saw that it was underperforming against our expectations and reacted quickly by adding a
persistent sparkle effect. This significantly increased daily feature participation.”
39. 3. We need estimates to set experiment sizes
If you want to prove a small bump in a metric, we need a large group
of people in the experiment to prove it confidently
• Small experiment groups may not be random enough to capture enough behavior or represent the
diversity of players on platform. This is especially true with ARPU features.
Small sample sizes = skewed results
40. 4. Estimates help us prioritize the product backlog
Avatar shoes
Revenue impact: $300 per day
Dev cost: Low
Jelly missiles
Revenue impact: $1,500 per day
Dev cost: Low
41. 5. Estimates make you a product ninja over time
• You’ll become more objective and scientific in your approach to
product
• You’ll recall results when designing future systems and content
• You’ll make better products, faster
43. SWAG: A Sophisticated Wild-Ass Guess
Use SWAGs early in the feature design process to help focus on and refine the right bets
A SWAG is composed of three parts:
1. Low-level impact on user behavior
The sustained, long-term impact to one or several low-
level metrics for user behavior that you intend to
improve
2. High-level impact on DAU, revs, etc.
The sustained, long-term overall impact to the target
high-level metric (installs, retention, engagement, DAU,
revenue.)
3. Supporting evidence
…for why you assume increasing these low-level
metrics will correlate to the predicted increase to the
high-level metric
• It’s OK for this to be based on product instinct
• It’s better for it to be based on past results, research, a
previous experience or evidence, even if qualitative.
I worked in a coal mine previously
and have little or no basis for
SWAG’ing. How do I catch up?
45. Process drives Impact
• Most of the value of impact assessments comes from the *process*,
not the final estimate
• Help drive that evolution by questioning your and others’
assessments and continuing to innovate
• Build an internal body of knowledge within the company. Make it a
knowledge economy not a people economy.
46. A quick dive
The experimentation and optimization Karmic cycle
Templating the culture
Experiments and Impact Estimates
Yin and Yang: Human centred design and Analytics
51. Ying and Yang:
Human focused design & Analytics
Use data to understand
product metrics and
experiment results
Use understanding of human
behaviour and motivations to
structure optimization and
innovations
54. “Companies with over 40 landing pages generate
an average of 12 times more leads than those with
5 or fewer pages.” - HubSpot
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55. Pratik Kumar
Co-founder, Green Giraffes
pratik@greengiraffes.com
@pratikks
#CROmeetup
“Product to Marketing and Beyond”
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61. Top-down vs Bottom Up
Bottom of the funnel customers are the most engaged
Lose them and in effect you lose 50-100x of your top of funnel cost
Scale of business does not matter (Rooter/TVF)
The Zivame story
63. Cart success
Cart Success, dɛfɪˈnɪʃ(ə)n/
Total # of Transactions
-------------------------------------
Unique # of add to cartsWhat is the optimal number??
Desktop vs mobile, web vs app, horizontal vs
vertical/niche, fashion vs necessity, video vs gaming
72. @lesliejoseph
Who am I?
A complex combination of:
• Demographics
• Behaviors and behavioural patterns
• Device usage patterns
• Preferences and attitudes
• Intents
• Signals and data
I am unique. Just like everybody else!
73. @lesliejoseph
On today’s digital battleground… moments matter
4
REVENUE
MOMENTS
BRAND
EXPERIENCE
MOMENTS
SERVICE
RESOLUTION
MOMENTS
Initiate
service
Pre-
purchase
research
Offer
premium
service
Make
purchase
Cross-
sell
Give
feedback
Set-up
profile
On-time
delivery
Inquiry Greeting
Billing
error
Product
stopped
working
Where is
my
order?
Wrong
item
shipped
Credit
card
expired
76. @lesliejoseph
Yet
• 99.76% of online ads are ignored
• 60% shoppers abandoned a purchase due to a poor service experience
• 61% CMO’s said they struggled to access or integrate the data they needed last
year.
7
Source: Google, 2016
77. @lesliejoseph
The big
picture
8
• From touchpoints to journeys
• From channel-centric to intent-
centric
• From analytics to insight
• From reactive to predictive
78. @lesliejoseph
Intent infuses the entire consumer journey
Organic
Search
9
Web/ mobile
Social
Paid Media What are these people doing on your website?
• Who are they?
• What are they trying to do?
• How likely are they to purchase?
• Do they need help? An offer? A chat?
79. @lesliejoseph
Data + Math = Prediction
10
• Predictive models
• Real-time targeting
• Artificial intelligence
• Machine Learning
81. @lesliejoseph
Intent infuses the entire consumer journey
Organic
Search
12
Web/ mobile
Social
Paid Media
Personalisation
Retargeting
Engagement CONVERSION
Who to target
When to engage
What to present
82. @lesliejoseph
Leveraging intent-driven prediction in real time
Identifying
segments
13
1
Multi-intent
modeling
Predicting Intents
and characteristics1
Dynamic
Personalization1
Interested in Phone
Cart Abandoner
New Customer
Deal Seeker
Switcher
Custom home pages
Personalized banners
Targeted offers
Chat engagement
3x
Conversion:
+ Search signals
7x
+ Predictive chat
83. @lesliejoseph
Takeaways
• Make predictive marketing a part of your strategy
• Integrate predictive with mktg. automation and programmatic
• It’s the journey, stupid!
• Focus on consumer intents for key consumer journeys
• Identify opportunities to leverage interaction data to hone prediction
• Experiment!
14
85. @lesliejoseph
Account based marketing
16
versus
Account based marketing
High ACV/ Low volume
Traditional demand gen
Low ACV/ High volume
• Coordinated strategy between marketing and sales
• Understanding and marketing from the prospect’s perspective
• Measured on engagement/ account success, NOT MQL’s and leads
86. @lesliejoseph
Finding and classifying prospects by ABM account tiers
Machine
learning
Account
scoring
Target
Market
Assumptions
Technographics
Firmographics
Behavior/ Intent
Growth Signals
Buyer Personas
93. Questions to ask your website
Where to Optimize?
Funnel Analysis
What to Optimize?
Heatmaps + For m Analytics + Polls
How to Optimize?
A/B Testing + Split URL Testing
95. Funnel Analysis
Helps you identify high drop-off pages which should be optimized
on priority
Identify bottlenecks in your conversion funnel
21%
65%
14%
Homepage
Signup
Buy
96. Identify drop offs in
each page
Identify the holes in your funnel and fix it
with integrated A / B Testing & Heatmaps
Screenshot
98. Heatmaps now
EVOLVED
No more heatmaps of your website on a snapshot
Track visitor behaviour on dynamic elements
Get accurate, live reports that nobody else in the industry can offer
with Dynamic Pages Support
100. Form Analytics
Optimize your forms, increase form fills rate, find out which ones are
ambiguous and which ones cause hesitations etc
Helps you identify high drop-off fields which should be optimized on
priority
Sign Up
Login
73%
filled
often
edited
45%
hesitated
24%
dropped
56%
skipped
103. Polls & Feedback
Get instant feedback from your customer
Understand if your website, product etc. meets users’ expectations by
asking them directly
FEEDBACK
Good
107. A/B Testing
Compare two or more versions of the same webpage against
each other to determine the best performing version
Test out hypothesis and get the best converting design
108. Industry’s first Chrome Plugin to create and manage A/B tests
No more importing or loading the pages in an iframe
Optimize gated pages beyond the login screen
Only tool to test internal non-product sites
109. Screenshot
What you see, what you get editor.
Optimize effortlessly for all kinds of users
Optimize instantly!
