PROGRAMMATIC I/O 2015 - "Fulfilling Programmatic’s Promise" - Panel

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Programmatic advertising transactions generate vastly more data each day than Wall Street trades, with billions occurring daily compared to millions on the stock exchange. However, the large amount of programmatic data has lacked visibility, with an average of 10 data fields per transaction compared to just 4 for a stock trade. Increased transparency is needed to fulfill programmatic advertising's promise, as Justice Brandeis noted that "sunlight is the best disinfectant."

Marketing

1
FULFILLING
PROGRAMMATIC’S
PROMISE
Mike Driscoll
CEO & Co-Founder

3
Programmatic data is 100x larger than Wall
Street
40
0BDAILY
PROGRAMMATIC
TRANSACTIONS
DAILY NYSE TRADES
4
B
AVG DATA FIELDS
NYSE TRADE
10
AVG DATA FIELDS
PROGRAMMATIC
TRANSACTION
10
0

ABC Family
AAA Mortgages
Gold Standard, Inc.
Perfect Trust LLC
Top Rating Corp.
Honest Loans
AAA Mortgages

The fundamental
problem is lack of
visibility.

6
Sunlight is the
best
disinfectant.
LOUIS
BRANDEIS
1914

8
Please Welcome
Adam Heimlich
SVP Programmatic & MD
Horizon Media
Lee Boykoff
VP Analytics & CRM
A&E Networks

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