Keynote speaker Victor Neyndorff tijdens Eventex congres als ervaringsdeskundige op het gebied van de return on investment on events. Victor geeft inzicht in ROI en maakt het publiek enthousiast over de methodologie.

1. VICTOR NEYNDORFF
T +31(0) 23 512 55 55
M +31(0) 65 396 74 11
T @neyndorff #howtoMOVE
E victor@howtomove.nl
HOW TO

2. ROI in
events

4. Leka
nosht

6. 50.000
thoughts
a day

11. ROI?

12. • How do events create value?
• How can we set better objectives?
• How can the ROI methodology help?
Case Study:
How ROI principles helped changed the future
of a brand in 1 event
Topics

13. ““I already use
a ROI approach for my events“
Agree or diasagree?
What do you think?

15. Participant Centric
Emotional & Personal
Change behaviour

17. TELL ME, AND I FORGET
SHOW ME, AND I MAY REMEMBER
INVOLVE ME, AND I WILL UNDERSTAND
Confucius BC 450

19. Satisfaction?
Contribution!

23. “The more digital communication we use,
the more valuable
live communication will be. “
Agree or diasagree?
What do you think?

26. HUMAN FACTOR

27. People are
the best media

28. Lower costs
Higher value
TECHNOLOGY IMPROVES ROI

29. Digital is becoming
a part of our body

30. IS OUR
MOBILE
6th SENSE

31. “The more digital communication we use,
the more valuable
live communication will be “
Agree or diasagree?
What do you think?

32. • visual van mensen/voorwerp die niet
verder komen
• of iemand die zichzelf tegenhoudt
• Mensen in modder, aan een touw

33. WE KNOW THE COSTS
BUT KNOW TOO LITTLE
ABOUT
THE VALUE

35. Satisfaction?
Contribution!

37. F O C U S :
VALUE

38. Dr. Elling Hamso
European RIO Institute

39. ROI?

41. • tankstation
• Overheid
• Communicatie: hanteer campagne aanpak
• Content: creëer onderscheidend vermogen
• Vorm: kies voor een eigentijds karakter
(blijf weg van het old school congres)
EVENT PRINCIPES

42. F O C U S O N R O I
WILL INCREASE
THE ROI OF EVENTS

43. WITH THE
END
START

44. WANT
WHAT DO YOU
TO ACHIEVE

45. CLOSE YOUR EYES

46. 1. Everybody is enjoying themselves
2. Logistically everything goes well
3. Within budget
OBJECTIVES

47. “If you’re looking
for better
answers,
start asking
better
questions”

48. 1. What should participants do different
after the event that will create value?
3 GOLDEN QUESTIONS

49. Smile

50. 1. What should participants do different
after the event that will create value?
2. Why don’t they do this already?
3 GOLDEN QUESTIONS

51. 1. What should participants do different
after the event that will create value?
2. Why don’t they do this already?
3. What do they have to learn to act
different?
3 GOLDEN QUESTIONS

53. 4 types of
learning

54. Informational

55. Skills

56. Attitude

57. Relationships

58. Influence participants
To DO something
Which adds value for stakeholders at
the lowest possible price
THE PRINCIPLE
OF VALUE CREATION

60. CLOSE YOUR EYES

61. “What are the behavioural objectives
of your event? ”

62. Goals
Turnover Costs
Volume Frequency Price
Think Feel Do
Learn Motivate Network
Business
Marketing
MarCom
Event
Relevant

64. Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
ROI Methodology
ROI
Impact
Behavior

65. Effect
Action
Learning
Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
ROI
Impact
Behavior
ROI Methodology

66. Measuring
Learning
Target Audience
Content, experience, environment
ROI
Impact
Effect
Action
Learning
Information-Skills-Attitude-Relationship
Behavior
ROI Methodology

67. “level of impact”
0
1
2
3
4
5
Level of success:
Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
ROI
Impact
Behavior
ROI Methodology

68. Target Audience
ROI Methodology

69. Target Audience
Content, experience, environment
ROI Methodology

70. Learning
Target Audience
Content, experience, environment
ROI Methodology

71. Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
ROI Methodology

72. Learn
information
knowledge
attitude
skills
motivation
contacts
celebrate
obligation
building trust

73. Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
Behavior
ROI Methodology

74. Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
Behavior
Impact
ROI Methodology

75. Learning
Target Audience
Content, experience, environment
Information-Skills-Attitude-Relationship
ROI Methodology
ROI
Impact
Behavior

76. WHAT GET’S MEASURED
GET’S DONE

77. Measuring
Learning
Target Audience
Content, experience, environment
ROI
Impact
Information-Skills-Attitude-Relationship
Behavior
ROI Methodology

78. (meeting results -/- meeting costs)
meeting costs
* 100 = ROI

79. • Participants value the added value of the event with an 8,5
• Participants are applying the new methodology in 90% of the
cases
• 80% of the participants indicated that they will apply the new
procedure within the next two months
• The average order size of existing customers has increased by 10%
within one year after the event
• Participants are able to name on average 8 of the 10 basic principles
• After 6 months a 6% reduction on operational costs has been achieved
• The turnover has increased with five times the cost of the event, one
year after the event took place
Let’s practice

80. • Participants value the added value of the event with an 8,5
• Participants are applying the new methodology in 90% of the
cases
• 80% of the participants indicated that they will apply the new
procedure within the next two months
• The average order size of existing customers has increased by 10%
within one year after the event
• Participants are able to name on average 8 of the 10 basic principles
• After 6 months a 6% reduction on operational costs has been achieved
• The turnover has increased with five times the cost of the event, one
year after the event took place
1
3
1
4
2
4
5
Let’s practice

81. Isolate Event
Result
Estimate manager
Estimate
participants
Trend lines
Use of control group
Which % of the improvement
is caused by the event? How
secure is this? Which other
factors did contribute as
well?
Participants event vs
non participants
Effect Measurement
Which % of the improvement
is caused by the event? How
secure is this? Which other
factors did contribute as
well?

82. ROI FOR GREAT RESULTS TO
MEASURE & PLAN

85. HOW ROI
CHANGED
THE FUTURE
OF A BRAND
www.youtube.com/watch?v=O5l85WV_e7I
Youtube: Sol Independence Day by MOVE

86. 1.”What did you learn and never
want to forget?”
2. “How can you apply what you have
learned in your own job? ”
What do you think?

87. “ I want to learn more about ROI
in order to apply it “
Agree or diasagree?
What do you think?

88. Dr. Elling Hamso
European RIO Institute

90. F O C U S :
VALUE

92. Smile

93. Personal and Emotional

94. ROI = ACTION

96. F O C U S O N R O I
WILL INCREASE
THE ROI OF EVENTS

97. ROI as
mentality

98. BE A STUDENT

99. “Mahatma Gandhi
Live like you die tomorrow,
learn like you have eternal life

100. Skills & Implementation:
Special ROI Training in Bulgaria by
Dr. Elling Hamso, himself
www.eventroi.org
Learning:
1. Proving The value of Meetings & Events
Jack. J. Phillips
2. Selection of reading materials attached
Start Now

101. LET’S MOVE!

102. VICTOR NEYNDORFF
T +31(0) 23 512 55 55
M +31(0) 65 396 74 11
T @neyndorff
E victor@howtomove.nl
HOW TO