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Location Based Optimization (LBO) - The Next SEO By David Shim
The document discusses location-based optimization (LBO) in retail, emphasizing that 92% of retail transactions occur offline and that digital clicks do not equate to store visits. It highlights the importance of utilizing accurate location data for improving store visitation rates and presents insights on conversion windows and geofencing. The content concludes with a note to connect at the next SMX event for further discussion.
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Location Based Optimization (LBO) - The Next SEO By David Shim
- 1. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION (LBO) – THE NEXT SEO CLICKS ARE FOR KIDS, STORE VISITS ARE FOR ADULTS
- 2. #SMX #14C @Placed 92%OF RETAIL TRANSACTIONS OCCUR OFFLINE
- 3. #SMX #14C @Placed DIGITALCONVERSIONS ONLY DIGITAL 2 DIGITAL
- 4. #SMX #14C @Placed DIGITALCONVERSIONS ONLY DIGITAL 2 PHYSICAL
- 5. #SMX #14C @Placed CLICKS≠ STORE VISITS Highest Store Visitation Rate Lowest CTR
- 6. #SMX #14C @Placed LOCATIONLARGELY IGNORED
- 7. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: MATCHING DIGITAL
- 8. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: CAPTURE THE 92%
- 9. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: CAPTURE THE 92%
- 10. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: RESULTS
- 11. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: RESULTS
- 12. #SMX #14C @Placed NOTALL LOCATION DATA IS EQUAL
- 13. #SMX #14C @Placed NOTALL LOCATION DATA IS EQUAL
- 14. #SMX #14C @Placed AVISIT IS MORE THAN PROXIMITY
- 15. #SMX #14C @Placed AVISIT IS MORE THAN PROXIMITY
- 16. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: CONVERSION WINDOW CONVERSION WINDOW: 10 DAYS LIFT: 15%
- 17. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: CONVERSION WINDOW
- 18. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: GEOFENCING
- 19. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: FEATURES
- 20. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: TARGETING
- 21. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: TARGETING
- 22. #SMX #14C @Placed LOCATIONBASED OPTIMIZATION: RESULTS
- 23. #SMX #14C @Placed LOCATIONANALYTICS: BLACK FRIDAY
- 24. #SMX #14C @Placed LOCATIONANALYTICS: BLACK FRIDAY
- 25. #SMX #14C @Placed LOCATIONANALYTICS + OPTIMIZATION: AUTO
- 26. #SMX #14C @Placed SEEYOU AT THE NEXT #SMX! THANK YOU! DAVID@PLACED.COM