Social media has borne the brunt of many criticisms: It’s what promotes extremist views, fake news, and cyberbullying; it tends to present us an unrealistically beautiful image of life, making us compare ourselves with flawless, edited images of someone’s face or body; and not to mention, the chase for attention or following has given rise to many questionable behaviors.
Original PostJoe LybergerJoseph Lyberger posted Feb 16, 20.docxgerardkortney
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Joe Lyberger
Joseph Lyberger posted Feb 16, 2018 9:56 PM
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What is your opinion of social media? Does it empower or exploit?
I think that social media does both empower and exploit. Social media is a great way to get connected to friends and with current trends. It allows you to follow certain interest and can empower you to accomplish goals. When you are on social media you must realize that all the information you put out becomes public. Where people become exploited is when companies collect and analyze that information. The can build assumptions on you based on the data you provide. Some of this information people would want to keep private.
Is social media really worth the kind of money that investors are paying?
I think that social media is worth what people are willing to pay for it. Companies can reach mass amounts of potential customers through social media. Also, social media is a great way to get your business name out to the public. We see all the time how one retweet by a celebrity is enough to make a company go “viral.”
Explain what “Likeing” someone’s post on Facebook means to you.
I feel that “liking” a post means that you enjoy what the person is sharing. People “like” post for a wide assort of meanings. Getting a large amount of likes on your posts makes me feel like I am making a difference. Whenever someone likes your post you can scroll through and see who enjoys what you are putting out.
Does knowing others “Like” what you “Like” influence you? Explain.
Knowing what other people like does influence me. When I was younger, it had a bigger influence on me then it does now. When I was younger, I was constantly looking at what people followed me and liked my posts. Now I am not as concerned as to what other people think. After watching the video, I could relate to how the teenagers were feeling. I understand the pressure social media can’t put on teenagers and how they value “likes” and “retweets”.
How do companies use social media to advertise?
Companies use social media to advertise by gathering data and targeting concentrated groups of potential customers. They collect information based on what potential customers post. They can also see where the most traffic is online. The use all of this information to target the correct group of potential customers. Through social media, companies can make more personalized advertisements.
Is social media empowering or exploiting teens?
I think that social media takes advantage of teenagers. The have access to a lot of information and have the ability to connect with the world anywhere with a cell phone. I think that we need to continue to educate teenagers on the importance of social media and the dangers. There are constantly stories on the news of cyber bullying. Social media can put a lot of pressure on teenagers. When watching t.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
Effective social media accounts can help almost any community grow. Social media is all about building relationships and making connections. Approaches to social media marketing can be confusing and overwhelming. By demystifying best practices and free online tools, the presentation will help empower secular and nontheist organizations to better tell their stories and reach more people. The presentation will include information for both those new to social media and those who have more experience. It will also create an opportunity for brainstorming and collaboration.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
Beginner's Guide to Marketing on Social NetworksAWeber
Instagram, Reddit, and MySpace are popular social networks but may not be worth marketing time for beginners. Instagram focuses on photos but has over 200 million users. Reddit is a discussion site divided into topic-based subgroups but the diverse audience makes targeting difficult. MySpace was once dominant but has declined significantly and lacks relevance for most modern businesses. Beginners should focus their initial social media efforts on more consistently high-impact networks like Facebook, Twitter, Google+, Pinterest, YouTube, and Tumblr.
This document discusses how to identify and leverage social media influencers to boost online efforts. It defines influencers as those who can influence others' decisions or ways of thinking. It recommends identifying influencers on key networks like Facebook, Twitter, Google+, and LinkedIn who have above-average numbers of friends/followers and influence scores. The document also stresses the importance of creating great content and engaging with influencers at optimal times to encourage sharing and drive social signals that can improve search rankings.
The document provides tips and etiquette for using social media as a lawyer, including engaging with others rather than just posting content, gradually building social media presence, and not overposting. It recommends resources for learning social media best practices and tools for managing multiple social media accounts, scheduling posts, and backing up content.
Original PostJoe LybergerJoseph Lyberger posted Feb 16, 20.docxgerardkortney
Original Post
Joe Lyberger
Joseph Lyberger posted Feb 16, 2018 9:56 PM
Subscribe
PreviousNext
This page automatically marks posts as read as you scroll.
Adjust automatic marking as read setting
What is your opinion of social media? Does it empower or exploit?
I think that social media does both empower and exploit. Social media is a great way to get connected to friends and with current trends. It allows you to follow certain interest and can empower you to accomplish goals. When you are on social media you must realize that all the information you put out becomes public. Where people become exploited is when companies collect and analyze that information. The can build assumptions on you based on the data you provide. Some of this information people would want to keep private.
Is social media really worth the kind of money that investors are paying?
I think that social media is worth what people are willing to pay for it. Companies can reach mass amounts of potential customers through social media. Also, social media is a great way to get your business name out to the public. We see all the time how one retweet by a celebrity is enough to make a company go “viral.”
Explain what “Likeing” someone’s post on Facebook means to you.
I feel that “liking” a post means that you enjoy what the person is sharing. People “like” post for a wide assort of meanings. Getting a large amount of likes on your posts makes me feel like I am making a difference. Whenever someone likes your post you can scroll through and see who enjoys what you are putting out.
Does knowing others “Like” what you “Like” influence you? Explain.
Knowing what other people like does influence me. When I was younger, it had a bigger influence on me then it does now. When I was younger, I was constantly looking at what people followed me and liked my posts. Now I am not as concerned as to what other people think. After watching the video, I could relate to how the teenagers were feeling. I understand the pressure social media can’t put on teenagers and how they value “likes” and “retweets”.
How do companies use social media to advertise?
Companies use social media to advertise by gathering data and targeting concentrated groups of potential customers. They collect information based on what potential customers post. They can also see where the most traffic is online. The use all of this information to target the correct group of potential customers. Through social media, companies can make more personalized advertisements.
Is social media empowering or exploiting teens?
I think that social media takes advantage of teenagers. The have access to a lot of information and have the ability to connect with the world anywhere with a cell phone. I think that we need to continue to educate teenagers on the importance of social media and the dangers. There are constantly stories on the news of cyber bullying. Social media can put a lot of pressure on teenagers. When watching t.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
Effective social media accounts can help almost any community grow. Social media is all about building relationships and making connections. Approaches to social media marketing can be confusing and overwhelming. By demystifying best practices and free online tools, the presentation will help empower secular and nontheist organizations to better tell their stories and reach more people. The presentation will include information for both those new to social media and those who have more experience. It will also create an opportunity for brainstorming and collaboration.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
Beginner's Guide to Marketing on Social NetworksAWeber
Instagram, Reddit, and MySpace are popular social networks but may not be worth marketing time for beginners. Instagram focuses on photos but has over 200 million users. Reddit is a discussion site divided into topic-based subgroups but the diverse audience makes targeting difficult. MySpace was once dominant but has declined significantly and lacks relevance for most modern businesses. Beginners should focus their initial social media efforts on more consistently high-impact networks like Facebook, Twitter, Google+, Pinterest, YouTube, and Tumblr.
This document discusses how to identify and leverage social media influencers to boost online efforts. It defines influencers as those who can influence others' decisions or ways of thinking. It recommends identifying influencers on key networks like Facebook, Twitter, Google+, and LinkedIn who have above-average numbers of friends/followers and influence scores. The document also stresses the importance of creating great content and engaging with influencers at optimal times to encourage sharing and drive social signals that can improve search rankings.
The document provides tips and etiquette for using social media as a lawyer, including engaging with others rather than just posting content, gradually building social media presence, and not overposting. It recommends resources for learning social media best practices and tools for managing multiple social media accounts, scheduling posts, and backing up content.
Social media can be an important way to reach potential donors for your non-profit. Learn best practices for reaching your audience with this white paper from Elon University's Interactive Media graduate program.
Social media allows for word-of-mouth communication on a larger scale. It is an ongoing change in communication that requires strategy and expert guidance. Participating in social media can help businesses develop promoters, perform product research, build their brand, and engage with customers directly while demonstrating thought leadership in their industry.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
1. The document discusses six principles of persuasion from media psychology research: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. It explains how each principle can be applied constructively in social media engagements.
2. For example, the principle of reciprocity suggests providing value to others without expectation of something in return to build influence over time. The principle of social proof indicates that gaining endorsements from others of similar interests can help build authority.
3. In conclusion, the document encourages applying these persuasion principles positively by focusing on creating value for others through helpful content and building relationships, rather than using them manipulatively. This leads to greater social media success.
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
Busting the social media myths that keep people and companies from engaging in social media marketing. Published February 2010 by Beth Schillaci, VillageWorks
This slideshow is a very general overview of social media networking. The presentation shows how to start social media and explains general rules of thumb when it comes to social media.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Social media airing your literacy laundryBonnie Zink
Social media has changed how organizations communicate, similar to how technology changed laundry. To effectively use social media, organizations must:
1) Define clear objectives for social media use and determine the relevant audience.
2) Evaluate which social media platforms best suit the objectives and where the audience engages.
3) Create and share engaging, value-added content on social media that is consistent with overall communications strategies.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Social media marketing refers to gaining attention through social media sites. Different social media sites provide different social actions, like sharing updates on Twitter or photos on Facebook. Social media helps discover new content and build links to support search engine optimization efforts. Facebook has over 2 billion active users and allows targeting ads by location, demographics, and interests. LinkedIn is a professional social network for career and business networking rather than direct consumer marketing. Instagram is a visual platform used to introduce products and grow brand awareness. Twitter is an information network of 280-character messages used to discover and share information. YouTube has massive traffic that validates video marketing as a growing trend, with 80% of internet traffic now being video.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
Social media marketing uses social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat as marketing tools to build brands, increase sales, and drive traffic to websites. Effective social media marketing requires planning a strategy that determines goals and target platforms, creating a consistent publishing schedule for content, listening to and engaging with audiences, analyzing performance metrics, and potentially advertising to broader audiences. Setting goals, choosing key platforms, and publishing high-quality content on a regular schedule are important initial steps for social media marketing.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Social media can be an important way to reach potential donors for your non-profit. Learn best practices for reaching your audience with this white paper from Elon University's Interactive Media graduate program.
Social media allows for word-of-mouth communication on a larger scale. It is an ongoing change in communication that requires strategy and expert guidance. Participating in social media can help businesses develop promoters, perform product research, build their brand, and engage with customers directly while demonstrating thought leadership in their industry.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
The document provides guidelines for using social media effectively. It discusses choosing social media channels carefully and refining choices over time. While large companies use pre-existing channels, smaller companies may need to create internal networks. Content should be tailored to each channel to engage appropriate audiences. Companies should integrate social media with other marketing but focus efforts online for speed and cost. Employees should maintain separate personal and professional accounts to share company news without oversharing personal content.
1. The document discusses six principles of persuasion from media psychology research: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. It explains how each principle can be applied constructively in social media engagements.
2. For example, the principle of reciprocity suggests providing value to others without expectation of something in return to build influence over time. The principle of social proof indicates that gaining endorsements from others of similar interests can help build authority.
3. In conclusion, the document encourages applying these persuasion principles positively by focusing on creating value for others through helpful content and building relationships, rather than using them manipulatively. This leads to greater social media success.
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
Busting the social media myths that keep people and companies from engaging in social media marketing. Published February 2010 by Beth Schillaci, VillageWorks
This slideshow is a very general overview of social media networking. The presentation shows how to start social media and explains general rules of thumb when it comes to social media.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Social media airing your literacy laundryBonnie Zink
Social media has changed how organizations communicate, similar to how technology changed laundry. To effectively use social media, organizations must:
1) Define clear objectives for social media use and determine the relevant audience.
2) Evaluate which social media platforms best suit the objectives and where the audience engages.
3) Create and share engaging, value-added content on social media that is consistent with overall communications strategies.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Social media marketing refers to gaining attention through social media sites. Different social media sites provide different social actions, like sharing updates on Twitter or photos on Facebook. Social media helps discover new content and build links to support search engine optimization efforts. Facebook has over 2 billion active users and allows targeting ads by location, demographics, and interests. LinkedIn is a professional social network for career and business networking rather than direct consumer marketing. Instagram is a visual platform used to introduce products and grow brand awareness. Twitter is an information network of 280-character messages used to discover and share information. YouTube has massive traffic that validates video marketing as a growing trend, with 80% of internet traffic now being video.
Are you looking for organic ways to improve your social media influence? Learn here more https://www.softprodigy.com/strategic-internet-marketing/social-media-marketing
Social media marketing uses social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat as marketing tools to build brands, increase sales, and drive traffic to websites. Effective social media marketing requires planning a strategy that determines goals and target platforms, creating a consistent publishing schedule for content, listening to and engaging with audiences, analyzing performance metrics, and potentially advertising to broader audiences. Setting goals, choosing key platforms, and publishing high-quality content on a regular schedule are important initial steps for social media marketing.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
The document provides guidance on effectively using social media for business purposes. It discusses developing a social media plan and strategy, choosing appropriate platforms, managing content, building relationships, focusing on quality over quantity, and measuring return on investment. Key recommendations include listening to customers, empowering employees, and making social media an integrated part of the company culture.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Similar to Use Social media in better way.pdf (20)
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
1. Use Social media in better way
Can Social Media Be Healthy?
Social media has borne the brunt of many criticisms: It’s what promotes extremist views,
fake news, and cyberbullying; it tends to present us an unrealistically beautiful image of
life, making us compare ourselves with flawless, edited images of someone’s face or
body; and not to mention, the chase for attention or following has given rise to many
questionable behaviours.
As a result, it’s increasingly often to see someone do a “social media detox”, either by
pressing pause on posting content, or on viewing it. Not just the consumers of social
media, but also creators themselves, find it necessary to take a break, every now and
then, from the overwhelming noise, judgement and pressure of apps like Instagram or
TikTok, which are supposedly “toxic”.
So, ironically, platforms designed to bring people together are now pushing us away with
their sheer “connectedness”. Public opinion surrounding social media has been so
negative, that it got me thinking: Can we, as users, benefit from social media at all? Are
there ways we can harness its features to create a healthy, conducive online space for
ourselves?
Engage with affirmative content
Curating a “healthy” social media feed takes a lot of work — so let the algorithm do it!
While the algorithm has been faulted for cherry-picking content and presenting to us only
the things we want to see, we can actually exploit this feature by setting intentions on
what we “want to see.”For example, I make it a point to engage with affirmative posts
ever so often. Be it overused positivity quotes or cheesy motivational advice, I know that
these little reminders matter when it comes to social media exposure. After the algorithm
has learnt my pattern and started pushing out even more affirmation posts to my feed,
scrolling through my homepage became an actually enjoyable process, sprinkled with
nice little reminders like “Take Deep Breaths” and “Be kind to yourself”.
2. Make full use of the “Mute”, “Unfollow” and “Not Interested” buttons(And understand that
others have full right to use them, too.)
If you come across posts or accounts that are triggering or upsetting for you, exercise
your freedom to block them from your feed — not necessarily in an angry or bitter way,
but just for the sake of your peace of mind. If you feel absolutely miserable about your
own life after watching someone’s luxury travel vlog, the simple solution is “don’t watch
it.”
On the other hand, know that other people have the freedom to block your posts too,
perhaps through no fault of your own. Reminding yourself that muting, unfollowing or
disengaging doesn’t always have to be personal, is key to releasing yourself from the
stress of consuming unhealthy content, and also from second-guessing other people’s
judgement of you on social media.
However, this is not the same as blocking out alternative opinions and creating an echo
chamber, as will be discussed later in this article.
Follow values, not opinions
An undesirable effect of engaging with content we want to keep seeing and disengaging
with content we don’t, is that it creates an “echo chamber” that prevents us from getting
to know alternative viewpoints. It’s easy to be convinced that everyone holds your
opinion, if you only engage with dialogues that agree with your opinion.
For activists on social media, one way to work around this echo chamber effect is to
learn to follow accounts that align with your values, not necessarily your opinions. I
follow many health and fitness experts on social media, whose opinions sometimes
directly go against each other: One nutritionist might be completely anti-diet, while
another might be promoting ways to eat healthier. What unites them, though, is their
values: the passion for human well-being and the willingness to keep learning and
updating their knowledge. With exposure to both camps, and the evidence that supports
each side, I found myself more informed of the field as a whole.
Bring online connection to real life
3. All the performativity aside, social media is an excellent way to keep in touch with
friends, especially those you don’t get to see often in real life. If connection with friends
is your primary reason for using social media, try to actively interact with them and
initiate offline meetups. That way, your connection is “real” and your friendship is built on
more than what is selectively presented in images or short videos.
Social media is also great for meeting new people who share a similar hobby or interest
in a subject as you. In this case, organise offline activities that don’t just involve you
sitting down and staring at your phone screen. Social media isn’t life, but it can be a way
for us to add new elements to life!
Despite criticisms of social media, I love it for the information and knowledge it provides
me, and the connections and relationships it facilitates. Certainly we can take steps to
mitigate the problems of social media; but so can we take advantage of its benefits and
opportunities. And since social media seems to be in it for the long haul, perhaps
harnessing its strengths is just as important as preventing its harms.
02
HOW SOCIAL MEDIA HELPS SEO
History of Social Media & SEO
While we can assuredly tell that a website’s social profiles do not influence the site’s
rankings directly, there’s a little more to it than that. Looking back at the history of social
media and SEO gives us a sneak peek into the grey area of this subject.
Companies like Google, behind search engine algorithms, don’t prefer to share their
ranking algorithms. Even after their mystery methods, experts have been able to confirm
some SEO techniques through backward engineering.
4. Danny Sullivan, one among these analysts, published that Google had “social signals”
that factored in ranking organic results. That sounds quite absolute. Matt Cutts, who
once headed Google’s web spam team, later confirmed the “social pages as ranking
signals” claim published by Dany.
But wait, there is more to this story. In 2014, Cutts modified the statement by stating this.
Google treats social media profiles as their organic search results rather than as ranking
signals.
Cutts’s 2014 take was later confirmed by Google Webmaster Trends Analyst Gary Illyes.
So, the moral of this story is that social signals do have a relationship with organic
rankings. Although, they do not directly affect those rankings. It’s just that the websites
having strong social presences with content shared across all their platforms, will tend to
be ranked at the top. Conclusively, the algorithm will rank websites with several social
profiles, but those profiles are not directly enhancing those rankings. The website as a
whole has to function well to rank highly.
How Social Media Helps SEO
As mentioned earlier, social media isn’t a ranking factor. Hence, it won’t directly help or
enhance your ranking. Despite having no direct relation between the two entities, the
benefits of social media do feed into SEO.
And if you’re working on advancing your SEO, here’s why you need to invest in social
media.
Boost Your Content Performance :
5. If you haven’t been sharing your content using social media, you’re missing out on a
great opportunity. Social platforms are important platforms to share content your
business produces.
When you publish content on the website and skip the further step of sharing, it’s just
going to lie there. Not sharing it is a waste of all the efforts gone into creating it.
Social platforms provide access to a much wider audience than you can ever have on
your website. The more people engage and visit your site through socially published
content, the more those positive user signals benefit your search rankings. You can see
that it has an indirect impact, but does have the impact.
More Opportunities to Gain Backlinks:
Bringing in more traffic isn’t the sole reason to share it on social media. With a wider
audience, the chances of someone linking to it increase significantly.
Backlinks are the most relevant and crucial part of ranking algorithms. They tell search
engines that the traffic finds the content on your website relevant and useful. Content
gets your website ranked higher if it’s quite relevant to users. You might have that
genuine and relevant content worthy of backlinks, but you won’t get it if the same goes
unnoticed.
And if people who found your content through social channels thought it was helpful,
some of them might want to share it with others. Content can spread easily through
social media, despite the number of followers. All you need is one person linking back to
you for even more people to see it, and what’s a better place than social media to get
this started.
Social Profiles Can Rank for Search Terms:
6. While how your website ranks might be a prominent interest for your business, you might
not have put any consideration into how your social profiles rank. When people search
for a company using branded search terms, social profiles have a chance of ranking
along with your website.
If you have further opportunities to rank for branded searches then why not? People are
searching for your brand, so they’re already interested in what you have to offer. There’s
a high chance that some people exploring your brand will want to see what you have on
social media. Your social media profiles can offer a diverse viewpoint of your business
than your website and provide additional information.
Here’s one more thing to make your mind clear about this. Going through active and
engaging social media profiles could be the push the explorers or your potential
customers might need when they’re trying to research to decide to be a purchaser.
Conclusion
Everything you do to develop your business online should work together. SEO and social
media, both have their particular benefits. But they can be more effective and offer
benefits other than their genre when they are supporting one another and presenting a
consistent and unified brand image.
Just having social media profiles won’t automatically do anything for enhancing your
business’s SEO, you have to be genuine, relevant, and original with your content and
service quality and has to see what works better and what not experimenting and
combining the two most powerful tools of SEO.
Furthermore, if you need any assistance with digital marketing and SEO for your
business, no matter the scale, we are always there to help. Visit www.prabisha.com to
know more about how we can make your business embark on a journey of full-scale
visibility with a head start of higher reach and lead conversion. We are Prabisha! And we
believe in Results and Growth!
7. For benefit of your mental health, moderate social media
https://www.socialpilot.co?fp_ref=prasadi32